Aston Martin AM37: Congratulations, It's a Boat!

Steph Willems
by Steph Willems
aston martin am37 congratulations its a boat

Cue the yacht rock.

Aston Martin’s latest offering isn’t a curvaceous, high-performance car. Nor is it an SUV. It’s a boat, and a nice one at that — but it’s also a gamble. The British automaker wants to squeeze money out of previously untapped markets, starting with the boaty set.

After this, the sky’s the limit.

Unveiled at the Monaco Yacht Show, which sounds glitzy beyond our wildest dreams, the Aston Martin AM37 is the luxury speedboat Daniel Craig would pilot. Because this isn’t TTAB, the particulars of this watercraft are not very important.

Suffice it to say, the 37-foot powerboat seats eight, does zero to 50 knots eventually, has a carbon fiber dashboard, contains every creature comfort ever envisioned by man, and can sleep a number of attractive people. Somewhere inside, there’s a coffee machine and toilet. (Also: don’t expect an Aston powerplant — this thing packs twin 520 horsepower Mercury engines in top-end guise.)

That fact that the thing exists at all shows how serious Aston Martin is to diversify its product lineup. A design team spent two years on the project, collaborating with naval architect Mulder Design and Quintessence Yachts. On the team? Some of the same men and women who designed the One-77, Vulcan, and DB11

“It was important to us when considering this project to make sure that the boat design was as beautiful and timeless as our cars,” said Marek Reichman, the automaker’s executive vice president and chief creative officer, in a statement.

Before the first AM37 hits the water, the automaker was already branching out. Not content to simply offer swag on the side, a la Ferrari, Aston Martin

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  • Sprocketboy Sprocketboy on Sep 29, 2016

    "We're a car maker that can't make money selling cars so we'll just build them so we can make real money selling branded baby carriages and boats." Maybe they could put the AM logo on a Toyota and not even have to actually build a car. Oh, wait...

  • Wsn Wsn on Oct 01, 2016

    Wrong move. Making money off rich people actually is quite hard (case in point, the AM cars). It's much easier to make money off brand chasing wannabes by offering $500 AM watches (i.e. slap a brand symbol on a Swatch something), and $200 AM dressing shirts in British racing green, etc.

  • 28-Cars-Later Kudos to the Mazda team on the attractive front end, though the lack of front bumper is still detention after class. Rest of it is also visually appealing, its shocking me how good this looks and how bad Honda (and to an extent Toyota's) styling is in comparison.
  • Slyons My guess is they keep the 2.0 liter they have now with minor tweaks, and shoehorn in the 48V mild hybrid system that just debuted in the CX-90. Should allow for all the regular fun of wringing out the 4 cyl and bump the fuel mileage up at least a couple points. I don't think we'll see a major evolution of the drivetrain until the next next model (NF?).
  • 28-Cars-Later " as long as internal-combustion engines exist?"So... forever until society collapses, rebuilds, and then the Hunger Games begin?
  • Jeff S It would be a neat project but the 6k should include the parts car.
  • Kcflyer Why oh why does every manufacturer slop the roof so much on vehicles that are supposed to be utilitarian? Especially a three row people mover. Let the rear roof square off like an old volvo wagon for cripes sake! And get off my lawn. And don't give me the mpg noise. I'd happily give back a couple mpg for some utility in a "utility" vehicle.
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