Category: Branding

By on April 2, 2021

VIN 001

VIN 001s are a rarity few can appreciate, let alone afford. Barrett-Jackson, auctioneers with aplomb, moved a handful of them last weekend at their auction in Scottsdale, Arizona.

Read More >

By on April 1, 2021

Xiaomi

Xiaomi, a Chinese smartphone colossus, has announced they are building their own branded electric vehicles (EVs), just like Apple, Huawei, Sony, and Foxconn.

If you’re prepared to lose money, starting a car company is easy. Just ask Tesla. Xiaomi has plenty, enough to sink $10 billion into the venture over the next 10 years.

Read More >

By on March 30, 2021

 

X6

German tuning specialist AC Schnitzer has heralded the introduction of their version the BMW X6 Sports Activity Coupe (SAV), itself neither a coupe nor a proper sporting vehicle.

Read More >

By on March 24, 2021

Top Dog

The Jeep Gladiator Top Dog concept vehicle is headed to Moab for the first time. First built in 2020, it sat in limbo for events to open up again, and the 55th Annual Easter Jeep Safari was the opportunity Jeep had been waiting for.

Due to COVID-19, the host group, Red Rock 4-Wheelers, had Easter Jeep Safari canceled, only to have the Grand County Commission in February approve a revision to the group’s special permit, and their event permit. Part of their compliance required cancellation of the vendor portion of the show, although the group has announced they will do a virtual live-streamed giveaway, to be held Friday, April 2nd at 6:30 p.m. Mountain time on their Facebook page.

Read More >

By on March 23, 2021

Jeepster

Blend a 2020 Jeep Wrangler Rubicon with a 1968 Jeepster Commando and what do you get? A throwback that epitomizes why you build concept vehicles. I have to imagine it was as much fun for the designers, as it was the fabricators and the PR team that gets to display them this week at Easter Jeep Safari.

Read More >

By on March 9, 2021

Hertz

Hertz will custom wrap a rental vehicle to mark an occasion or celebration, a program that appears to be available throughout their system in locations across the U.S.

Read More >

By on February 25, 2021

NASCAR

NASCAR’s inaugural run at the Circuit of The Americas in Austin, Texas will take place May 21-23, and Speedway Motorsports, the event organizer, announced their entitlement partners today.

Read More >

By on February 19, 2021

Sundancer

Designworks, BMW’s California design studio, has announced their first collaboration with Sea Ray, the storied boat builder, on their new Sundancer 370 Outboard. Released to coincide with the 45th anniversary of the Sundancer series, it’s a swoopy-looking departure for the iconic maritime manufacturer.

Read More >

By on February 16, 2021

MiniIn a YouTube video announcement yesterday, Mike Peyton, vice-president of Mini of the Americas, let the air out of Mini Takes The States for 2021, postponing the bi-yearly event which was canceled in 2020.

Read More >

By on February 12, 2021

Fashion Week

New York Fashion Week 2021, which oddly enough begins today and ends tomorrow, marks the return of BMW of North America to the catwalk. BMW rejoins Fashion Week, a celebration of fashion, culture, design, and economic development.

Read More >

By on January 29, 2021

Mini

Backed by Mini, URBAN-X’s ninth early-stage startup is an ongoing effort to improve city life, in the midst of the automaker’s waning sales.

Read More >

By on January 15, 2021

Kia

Kia, no longer content to occupy the second tier among carmakers, yesterday held a virtual press conference to announce their plans for world domination.

Read More >

By on January 6, 2021

Kia

Kia revealed its new logo and brand slogan while you were asleep last night, signifying the Korean automaker’s ambitions to become a leader in the industry by revamping nearly all facets of its business.

Read More >

By on December 28, 2020

customized Jeeps

Customized Jeeps direct from the factory? That could be a possibility.

Fiat Chrysler Automobiles is building a $23 million vehicle customization facility with Jeep Wrangler and Gladiator production nearby at their Toledo Assembly Complex.

Read More >

By on December 23, 2020

BMW YouTube award

BMW videos on YouTube accessed by more than one million subscribers have earned the German automaker a coveted Golden Button Award.

Read More >

Recent Comments

  • Jeff S: Agree great work Corey. My parents bought a used 59 Buick LeSabre station wagon to replace the 59 Plymouth 9...
  • JMII: Same with the Santa Cruz – its marketed to skaters and surfers but the majority on the forums (myself...
  • Jeff S: Thanks for the link. For GM the large SUV market is a license to print money and GM will continue to make...
  • stuki: And also keep the price mouse sized…. Honda has been struggling to move a not-that-much-larger truck for...
  • stuki: The margins in the US were about the highest for the LC anywhere. Only the top spec versions were sold, and...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber