Hyundai Genesis-Based Large SUV In The Works

Mark Stevenson
by Mark Stevenson

Late to the party, Hyundai is working on a large SUV based on the luxury Genesis sedan, reports Reuters.

It’s part of a plan to turn around the Korean automaker’s misfortunes as its sales have slipped in contrast to record industry growth.

According to four separate sources familiar with the matter, Reuters reports there’s “no certainty Hyundai will bring the new vehicle to market,” even as it and sister brand Kia continue to hock passenger cars on a low gas price fuelled market hungry for larger crossovers, SUVs and trucks.

The Tucson, positioned well to leverage the currently hot segment, is old compared to competitors and its sales have been constrained due to a lack of capacity. A next-generation Tucson, revealed in New York and scheduled to go on sale later this year, is expected to help alleviate those problems

Kia has faltered before when it comes to large SUVs. The Borrego (Mohave outside of North America) came to market on the very tail end of the last SUV craze, only lasting a single generation before being killed off in North America by 2011. The model is still on sale today in oil-rich nations.

Mark Stevenson
Mark Stevenson

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