By on July 6, 2015

Photo courtesy FCA

Folks over at Chrysler have filed another extension for the Barracuda nameplate, according to Allpar, which would be at least the fifth extension in three years with no new car in sight.

The filing over at the U.S. Patent and Trademark Office is wonderfully vague, specifying only “passenger automobiles, their structural parts, trim and badges” in the filing made June 23.

Reviving the Barracuda name would be incredibly difficult, considering it may not currently have a place to live.

In 2012, Chrysler rumbled about replacing the current-generation Challenger with an SRT Barracuda, but those plans never materialized. We got a 707-horsepower Dodge Challenger Hellcat and we have yet to hear anyone complain.

The aging LX platform should be replaced in the coming years and could produce Alfa, Dodge, Chrysler, Lancia or Maserati vehicles. The original Barracuda was based on the Valiant so it’s possible the new, smaller Giulia could be a future ‘Cuda platform.

Or it’s possible Chrysler just renewed the trademark because that’s what they do.

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50 Comments on “Chrysler Files Extension for Barracuda Name Many Times for Zero Cars...”


  • avatar
    RideHeight

    Thanks for the metal porn. I’ve never gotten over the disgusting shock of vinyl faces and asses on cars.

  • avatar
    PrincipalDan

    Ooooooooooooooooooooooooo Baracuda!!!!!

  • avatar
    Russycle

    Fiat 500 Abarth Barracuda Edition?

  • avatar
    RideHeight

    When Ann Wilson sang “Barra…Barracuda” it always reminded me of the evil Baron Barracuda in the Diver Dan kids’ show.

    These days Ann looks a lot like Linda Ronstadt.

    • 0 avatar
      ClutchCarGo

      Either you’re as old a fart as I am or you spend too much time deep diving on YouTube. I draw my avatar from that same generation of really cheap kids’ entertainment, back before computer generated animation made shows like Diver Dan and Clutch Cargo more than irrelevant.

      • 0 avatar
        SP

        The past has come back around to some extent … Have you seen “Annoying Orange” shorts on Youtube? (They really are annoying.) Nothing says Uncanny Valley like a half-real face.

      • 0 avatar
        RideHeight

        “Either you’re as old a fart as I am..”

        WGN, Frazier Thomas, Garfield Goose and Romberg Rabbit, Family Classics on Friday night. Sun-Times headline in giant font: “Victory in Viet by ’68!”

        Such are my bona fides.

        • 0 avatar
          pragmatic

          Dick Nixon before he dicks you

          • 0 avatar
            RideHeight

            “Shoot to kill any arsonists… shoot to maim or cripple anyone looting any stores in our city.”

            *sigh* Good times.

        • 0 avatar
          rudiger

          Only the truly righteous know:

          1. What was located at 3535 North, on Ashland Avenue.
          2. Whose phone number was HUdson 3-2-700.
          3. Who Hardrock, Coco, and Joe were.

          • 0 avatar
            RideHeight

            I shan’t cheat with Google so I can only answer #2. The other two are tip-of-the-tongue maddening as I vaguely remember the phrases.

            I was just in the more distant plume of Chicagoland media though I loved the city like Mecca.

          • 0 avatar
            Desoto Adventurer

            I never pass an opportunity to validate my righteousness:

            1. Lynn Burton, for certain, for Bert Weinman, your TV Ford Man, at 3535 North, on Ashland Avenue.
            2. Lincoln Carpet, 3 rms for $99.
            3. Scary when I was a wee lad (early 60’s), and an anachronism by the time I reached adolescence. Shout out to Suzy Snowflake!

            Now, geez, what did I have for lunch yesterday?

        • 0 avatar
          Lorenzo

          No Nick At Nite? They ran old shows with the original commercials, so a grandpa could make a 1960s reference and his grand kids would get it.

  • avatar
    brett

    Some attorney wanted their billable hours.

  • avatar

    I’m not sure what the Barracuda is gonna be based on (platform), what engine options there will be or what the interior will be like, but I hope Dodge will make it some sort of Muscle car with something even more ridiculous than the HELLCAT inside. A lot of these old guys with cash would snap em right up.

  • avatar
    andreroy55

    Marchionne is waiting for the GM merger, that way we can have the Mary Barra Cuda……

  • avatar
    Lou_BC

    andreroy55 – groan………. appeal to her ego by naming a car after her?

    The Leaf Barra Cuda.

  • avatar
    FreedMike

    Did they trademark “Hemi ‘Cuda”?

  • avatar
    MBella

    They should have made the Challenger Hellcat a Barracuda. It would have made it more unique.

  • avatar
    JimC2

    I wonder if they had to keep renewing the Aspen trademark for the 20-some years they didn’t produce one? :P

  • avatar
    05lgt

    Wake me when there’s activity on the Road Runner name. Or at least an Air Grabber option for the Hellcat.

  • avatar
    Compaq Deskpro

    The modern day Barracuda for me is the Saleen Challenger.

    http://www.allpar.com/photos/dodge/SMS/Saleen.jpg

  • avatar
    Superdessucke

    Why can’t a company resurrect a brand name AND car name and just sell it through an existing dealer network. They own the rights to the names right?

    For example, Chrysler Group could just call the car the Plymouth Barracuda and sell it through its Dodge Or Chrysler dealer network. Or GM could sell a Pontiac Trans Am through its Buick or Cadillac dealer network. It’s not like there’s be brand confusion. More like a double brand name.

    • 0 avatar
      SCE to AUX

      Now that’s an interesting – but creepy – idea.

    • 0 avatar
      Firestorm 500

      They’re dead, Jim.

    • 0 avatar
      geozinger

      All of Chrysler’s channels are tied together. The could possibly use any of the names of any of their brands (imagine a 2016 DeSoto Fireflite!) and sell it in any of their stores.

      GM still has the three channels, so selling a Pontiac Trans Am for example, would be a bit more difficult.

      Sell it through Chevy dealers? Hells no, it’s bad enough they have the Camaro to compete with the Corvette, this would just start another internal war.

      A Cadillac dealer? Again, something that would compete with any of the V line or V cars would be considered poison. Especially when it’s basically the same car (underneath) as the ATS…

      Through a Buick/GMC dealership? Maybe. At least they could possibly get all the 50+ year olds like me to show up and look at it. And possibly sign a lease on a nice Verano on the way out of the door…

      So, at best a new hypothetical Trans Am would end up selling Buicks. Mission accomplished. /sarc

    • 0 avatar
      CoreyDL

      I agree with this suggestion! Revive them as separate item names. Who cares, as long as you sell some and are keeping names alive in the public awareness.

    • 0 avatar
      CoreyDL

      The Pontiac Trans Am would certainly only be sold at Chevrolet dealers, parked right next to the SS.

      I saw a very late model Trans Am this past weekend, with a trim I had not heard of. WG-6 or something? WU-6? It was pristine condition, all white.

      • 0 avatar
        28-Cars-Later

        WS-6.

        • 0 avatar
          CoreyDL

          Ah, thanks. Per some Yahoo:

          The WS6 Trans Am had the Ram Air “nostrils” on the fiberglass hood. The Ram Air hood fed cold air directly into the intake adding a few extra hp. They also had bigger and wider 17 inch wheels, specially tuned suspension and a free flowing exhaust. They could have either an automatic or 6 speed. Most Ram Air cars only saw about 10 rwhp gain over the base model Trans Am.

          Yes, the LS1 in the Trans Am and Camaro Z28 is identical to that of the C5 Corvette. The difference in the 345 (or 350 hp) in the Corvette to the 305 (or 320 hp) in the Trans Am and Z28 is strictly on paper. GM didn’t want the T/A and Z28 to be too close to the Corvette which cost $15,000 more.

          http://www.fquick.com/images/vehicles/full/9059245567.jpg

          Dat a$$ still look good.

          • 0 avatar
            28-Cars-Later

            I think WS6 trim also came with standard leather, the upgraded stereo, and possibly heated seats. One of my friends has a cherry red WS6/6spd manual in mint condition (40K). I believe it has nearly every option that year.

  • avatar
    CoreyDL

    I have an old American cars not made today question, so I’ll ask it here.

    Last night I was watching some Breaking Bad season 3, and for the first time they spent some considerable time with the camera inside the Grand Wagoneer Skylar drives. I noted the steering wheel appears to be the exact same design as in the Caprice Classic we saw yesterday on the Junkyard Find.

    Were AMC and GM using the same steering wheel supplier in the late 80s?

    http://www.collectorcarads.com/Picture4/1988JeepGrandWagoneer005.jpg
    http://images.gtcarlot.com/pictures/20698664.jpg

  • avatar
    Freddie

    Probably just preserving their rights for licensing toys, model kits, etc.

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