Chrysler Files Extension for Barracuda Name Many Times for Zero Cars
Folks over at Chrysler have filed another extension for the Barracuda nameplate, according to Allpar, which would be at least the fifth extension in three years with no new car in sight.
The filing over at the U.S. Patent and Trademark Office is wonderfully vague, specifying only “passenger automobiles, their structural parts, trim and badges” in the filing made June 23.
Reviving the Barracuda name would be incredibly difficult, considering it may not currently have a place to live.
In 2012, Chrysler rumbled about replacing the current-generation Challenger with an SRT Barracuda, but those plans never materialized. We got a 707-horsepower Dodge Challenger Hellcat and we have yet to hear anyone complain.
The aging LX platform should be replaced in the coming years and could produce Alfa, Dodge, Chrysler, Lancia or Maserati vehicles. The original Barracuda was based on the Valiant so it’s possible the new, smaller Giulia could be a future ‘Cuda platform.
Or it’s possible Chrysler just renewed the trademark because that’s what they do.
The modern day Barracuda for me is the Saleen Challenger. http://www.allpar.com/photos/dodge/SMS/Saleen.jpg
Why can't a company resurrect a brand name AND car name and just sell it through an existing dealer network. They own the rights to the names right? For example, Chrysler Group could just call the car the Plymouth Barracuda and sell it through its Dodge Or Chrysler dealer network. Or GM could sell a Pontiac Trans Am through its Buick or Cadillac dealer network. It's not like there's be brand confusion. More like a double brand name.
I have an old American cars not made today question, so I'll ask it here. Last night I was watching some Breaking Bad season 3, and for the first time they spent some considerable time with the camera inside the Grand Wagoneer Skylar drives. I noted the steering wheel appears to be the exact same design as in the Caprice Classic we saw yesterday on the Junkyard Find. Were AMC and GM using the same steering wheel supplier in the late 80s? http://www.collectorcarads.com/Picture4/1988JeepGrandWagoneer005.jpg http://images.gtcarlot.com/pictures/20698664.jpg
Probably just preserving their rights for licensing toys, model kits, etc.