If You Can Handle a Color From 1970, You Could Be Dodge Material

Steph Willems
by Steph Willems

The paint — erm, act could be wearing thin.

In its latest nod to the heady and far-out past, Dodge will let you have your Challenger or Charger SRT 392 or Hellcat in its newest resurrected color, “Go Mango.”

Joining other blast-from-the-past(els) like “Plum Crazy,” Go Mango was offered for the first time on the 1970 Challenger — a legendary car from a truly great year, assuming you weren’t in Vietnam or a Jimi Hendrix fan.

If paint color has been holding you back from shelling out dough on a 707-horsepower car, the wait is over. Fiat Chrysler Automobiles says dealers can start taking orders immediately.

If some unlucky soul were to have traveled forward in time from 1970 (assuming they weren’t looking for surgery), the word “Fiat” in the company’s title probably wouldn’t be the only shocking thing about life in 2016.

In 1970, the Charger was strictly a two-door, but there were four other Dodge sedans to choose from: Monaco, Coronet, Polara and Dart. And the Dart actually sold, as opposed to being such a anchor that its parent is trying to have it adopted.

It’s an odd situation when a mainstream automaker finds itself only really satisfying the large (and fast) end of the market, but that’s where we are, at least until another automaker starts cranking out modern-day versions of the midsize Spirit or Stratus for FCA.

Still, if your best memories are from the pre-Environmental Protection Agency days of big displacement, big fuel consumption and big sideburns, chances are a classic nameplate mixed with retro colors and a huge horsepower figure is going to make you feel mighty happy.

And that makes you … Dodge Material.

Steph Willems
Steph Willems

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5 of 67 comments

    I take delivery of my special-ordered 2016 Challenger SXT Plus in Plum Crazy on March 20. Had to buy the home/garage first!

  • TMA1 TMA1 on Mar 15, 2016

    I hope B5 Blue sticks around for another year.

  • Pinzgauer Pinzgauer on Mar 15, 2016

    Bought my Challenger in B5 Blue, another heritage color. Almost went Plum Crazy but I just liked the B5 too damn much. The Boss I had was School Bus Yellow. Yeah, I don't like boring colors.

  • Von Von on Mar 15, 2016

    If I had 707HP, the color of the car would be low on the care meter.

    • IHateCars IHateCars on Mar 16, 2016

      Spending this kinda cheddar, colour would have to be palatable though. Personally, I'd take the Challenger over the Charger, especially in Hellcat form. Just a better looking car.