Genesis G90 No Longer of Equus Genus (At Least, Not in North America)

Mark Stevenson
by Mark Stevenson

Hyundai revealed Tuesday renderings of the first brand-new model to wear the Genesis nameplate as a marque. The new top-of-the-range Genesis will replace the Equus in the North American market next year, dropping its equine name for something more palatable to our tastes: alphanumerics.

On the other side of the Pacific, horse meat is a delicacy, so it should come as no surprise that the new Genesis G90 keeps its Equus lineage with the EQ900 model designation.

Hyundai announced their spin-off of the Genesis name into a luxury brand last week. Genesis will launch six new models before 2020, all with G## designations in North America.

“G90 is a blueprint for change and innovation that will distinguish the Genesis brand,” Hyundai said in a statement Tuesday. No details were revealed beyond “world-best safety features” and the like, though chances are we’ll know all about the new model before it’s officially launched in Korea next month.

The current Hyundai Genesis Sedan will be renamed G80. Another smaller sedan will debut in 2017 with the G70 moniker. Three other models, including a midsize crossover and larger SUV, will debut on or before the 2021 model year.

Hyundai stated all models will be either rear- or all-wheel drive.

Vehicle design is headed by former Bentley pen waver Luc Donckerwolke, working under group design boss Peter Schreyer.

Mark Stevenson
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  • Keith Tomas Keith Tomas on Nov 24, 2015

    I wonder what Kia will do with their hasn't been selling that well. Does the new sub-brand mean the K900 will be axed? I have a soft spot for underdogs...

  • 28-Cars-Later 28-Cars-Later on Nov 24, 2015

    "The new top-of-the-range Genesis will replace the Equus in the North American market next year, dropping its equine name for something more palatable to our tastes: alphanumerics." Soo... somewhat odd or inappropriate name to dumb. Genius.

  • Grg I am not sure that this would hold up in snow country. It used to be that people in snow country would not be caught dead in a white car. Now that white cars have become popular in the north, I can't tell you how many times I have seen white cars driving in the snow without lights. Almost all cars are less visible in a snow storm, or for that matter, rain storm, without lights. White ones become nearly invisible.
  • Douglas I have a 2018 BMW 740e PHEV, and love it. It has a modest electric only range compared to newer PHEV's (about 18 miles), but that gets me to the office and back each day. It has a small gas tank to make room for the battery, so only holds about 11 gallons. I easily go 600 or more miles per tank. I love it, and being able to take long road trips without having to plug in (it just operates like a regular Hybrid if you never plug it in). It charges in 75 minutes in my garage from a Level 2 charger I bought on Amazon for $350. Had an electrician add a dryer outlet beside the breaker box. It's the best of both worlds and I would definitely want a PHEV for my next car. 104,000 miles and ZERO problems with the powertrain components (so far).
  • Panther Platform I had a 98 Lincoln Mark VIII so I have a soft spot for this. The Mark VIII styling was not appreciated by all.
  • Grant P Farrell Oh no the dealership kept the car for hours on two occasions before giving me a loaner for two months while they supposedly replaced the ECU. I hate cords so I've only connected it wirelessly. Next I'm gonna try using the usb-c in the center console and leaving the phone plugged in in there, not as convenient but it might lower my blood pressure.
  • Jeff Tiny electrical parts are ruining today's cars! What can they ...