Genesis is an interesting brand. Decades after Japanese automakers launched premium nameplates of their own, South Korea’s Hyundai decided to spin off one of its sedans into an entire luxury sub-brand in 2015. The resulting vehicles have been solid performers, representing excellent value for individuals in the market for something fancier. Genesis is building real luxury cars and working to differentiate those models from Hyundai Motor Groups’ mainstream products.

But it’s had to overcome plenty of obstacles. While Genesis’ product might be dunking on some of the other Asian luxury brands, achieving the same notoriety has been difficult for the fresh nameplate. The company also isn’t targeting Acura, Infiniti, and Lexus. Its sights are set on the Germans, with many vehicles already comparing favorably. But if Genesis is to become a serious rival, it needs to distance itself from the Hyundai and Kia models it traditionally shares a lot with — resulting in its very first standalone retail store in the United States. Read More >

We love categorization, don’t we? We must always define exactly who or what something or someone is before we can be satisfied. Whether by gender, race, political persuasion, religion, society has always done great things when we reduce to base characteristics and put everyone into their neat little boxes.

Um, anyway.

Cars are like this too. We have definitions for compact, subcompact, full-size, and midsize cars – but the definitions are always in flux. Crossovers and SUVs are their own Linnaean nightmare – and don’t get me started on how to define luxury. It used to be 10 steers worth of leather and enough road isolation to allow for delicate medical procedures in the backseat, but times have changed. The 2022 Genesis GV70 is a different look at tall car luxury.

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The North American International Auto Show, aka the Detroit Auto Show, isn’t taking place in January anymore. It’s set for a move to September.

But that didn’t stop the traditional North American Car and Truck of the Year award ceremony from taking place at Cobo Center Huntington Place this morning.

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As I’m sure many of you who’ve read my work here know, I’m not a full-time automotive journalist. I work in a sales career – my nights and weekends, when not occupied with my kids and their activities, are spent in my dungeon of a basement office, mashing out car reviews and other stuff. I literally take vacation from my day gig to go on the occasional new car launch for TTAC and other places. So, I don’t get to write about every car I drive – and occasionally, it takes me a while to publish on a car I’d driven months ago. Witness reviews publishing in June that have snow in the background (Ed. note: You’re not the only one. Ahem).

I’m mentioning this as it’s been about three months since I drove the 2021 Genesis GV80. It’s been a busy summer, to be certain, but I’ve had time. But every time I open a new Word doc and title it “2021 Genesis GV80 Review.docx,” I sit staring at a blinking cursor for what seems like hours before I pack it in and resolve to write another day.

My struggle comes from my complete lack of complaint about the GV80 – and my total concern that I come off to you, the Best & Brightest, as a Genesis shill. If a midsized premium SUV/wagon/crossover thing is what you need, I can think of no other vehicle that is better. If you have the means, I highly recommend picking one up.

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Having distinguished itself from the rest of the Hyundai Motor Group, Genesis has been furnishing desirable luxury vehicles that are a little easier on your pocketbook than what’s on offer from Germany. But it’s still inextricably linked to its corporate family, which recently introduced the Hyundai Ioniq 5 and Kia EV6 to make sure everyone knows they’re not snubbing electrification. Not wanting to be left out, Genesis has revealed something riding on the E-GMP platform as well.

Unfortunately, it’s kind of hideous. Read More >

Golf legend Tiger Woods was involved in a nasty one-car accident yesterday. He survived, but he suffered serious injuries, and his golf career might be in jeopardy.

Not long after my social feeds lit up with the news, I came across a tweet in which it was clear that he was driving a Genesis GV80. One that bore the logo of a recent golf tourney on its door. Woods had apparently been loaned the car by Genesis.

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Genesis has been planning a mid-cycle update for the G70 sedan for a while and has been obliging us with previews showing off how good its designers are at their jobs for months. But Hyundai Motor Group recently previewed the model in South Korea to prove that the improvements made went beyond mere aesthetics.

While the split headlamps and updated grille bring the model more in line with other Genesis products, sacrificing a bit of visual menace for a more upscale appearance, technological changes ensure it’s no less capable from a performance standpoint. Next year, the Genesis G70 will receive a new sports+ driving mode that tightens engine and transmission programming to squeeze out every ounce of performance available, a new dynamic AWD system featuring a built-in drift mode, and an exhaust with active valves to make the V6 sound as sweet as possible on demand.

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Genesis has predictably brought the G70 onboard with the rest of its lineup’s familial styling. Fortunately, the look the company has gone for has successfully merged disparate concepts by being both spectacular and incredibly tasteful. While your author would have argued that prior Genesis models had aped German exteriors so effectively that they might actually be beating Deutschland at its own game, the new designs only serve extend its advantage. It seems as though everything Hyundai Motor Group touches these days can’t help but have a stunning exterior and it’s true from the sub-$25,000 Kia K5 right on up to the $72,000 Genesis G90.

Quad lamps (front and rear) are now the hallmark of Genesis Motor and have finally been affixed to the G70, giving it a more refined and luxury-focused appearance. It’s also quite unique across the industry and helps distinguish the Korean brand from other nameplates at a distance. While many (including your author) enjoyed the sporting musculature on the current model, 2022 will be a more opulent affair better suited to the frugal fanciness the Genesis has become synonymous with.

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Genesis sure is getting a lot of headlines lately. That wasn’t always the case.

Yesterday, we told you of spy photos showing a compact hatchback/crossover vehicle that’s destined to become the fledgling premium brand’s new electric vehicle. What name it will bear, and what type of performance and range it can offer, is unknown, but Genesis will most definitely benefit from Hyundai’s new e-GMP dedicated EV architecture and its fast-charging 800-volt electrical system.

Then another electric Genesis appeared, this one looking quite familiar. Read More >

Already in the unenviable position of having gone its entire life without the presence of a utility vehicle, the now-adolescent Genesis brand has one last hurdle to clear before it can join the rest of its peers.

That hurdle is a delay caused by the spring coronavirus shutdown — meaning that the long-awaited GV80 SUV and its revamped sedan platform mate, the G80, won’t make it to market this summer, as initially planned. Read More >

Korea’s answer to the BMW 3 Series and Mercedes-Benz C-Class earned accolades upon its launch, with some kudos reserved for the availability of a six-speed manual transmission paired with the base 2.0-liter turbo four.

You know what’s coming next. Due for a refresh for the 2022 model year, the G70 is in line for an automatic-only future. Read More >

A mainstream brand in 2019 without a crossover? It’s almost unthinkable, though not in the context of a fledgling marque and a rapidly changing automotive landscape.

Genesis Motors, the luxury ying to Hyundai’s everyman yang, is still recovering from a tumultuous 2018 in which its confused dealer strategy gradually became clearer. And it’s still taking shape, with some 318 U.S. dealers at last count amid rising, albeit modest, sales volumes. With more standalone stores on the way and a trio of models now in the stable, Genesis’ work has only just begun. It next needs to break into the all-too-important crossover market.

It looks like the first CUV salvo is almost ready to fire. Read More >

Hyundai’s luxury Genesis brand is set to launch a new global electric vehicle architecture in 2021. Both a sedan and SUV are said to be in the works, positioning the Korean models to go head-to-head with Tesla Motors. These would be the first electric vehicles created under the Genesis moniker and are just a part of their growing commitment to developing alternative-propulsion vehicles. Read More >

Take a good look at the state of the sports sedan. Once defined as four doors, compact dimensions, rear-wheel drive, and a manual transmission, there are precious few new cars sold today that fit that narrow criteria. The German manufacturers who made their names in this segment have abandoned the third pedal.

The only choice left is this 2019 Genesis G70 Sport – fitted with a 2.0-liter turbocharged four-cylinder, a six-speed manual transmission, and rear wheel drive. Does it win by default as the last car standing in a shrinking market, or is it worthy of accolades on its own merits?

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Three large and luxurious sedans compete for around $70,000 of your hard-earned and imaginary Internet dollars. Surely this is a segment where compromise will not be a concern, right?

Nope.

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