By on March 18, 2016


When you get to a certain age, you think you know everything about Monopoly:

Children will cheat (it’s what they do), you’ll never make money off of the louse-infested Baltic Avenue, and utilities can be a cash cow — especially in real life.

But who knew there was a version of Monopoly devoted to brands? Huh? Playing a game devoted to brands means people might start talking about brands, and that’s not something you should do.

Called Monopoly Empire, the Hasbro game has participants snap up money-making brands like Levi’s instead of railroads and dodgy income properties.

Forget about the little racecar token that’s been around since Parker Brothers first published the modern version of the game in 1935. In the latest edition of Monopoly Empire, the token is — wait for it — a Ford Mustang!

Well, the Ford Motor Company is quite proud of this fact.

“Mustang fans can rev their engines and advance to go as they take laps around the board and build their empire of well-known brands, including Ford,” the automaker said in a release, clearly quite tickled by being included in the action.

There’s no doubt that this subject carries the same weight as hydrogen gas, but if you were to invent a better toaster, and that toaster became a figurine on a board game, you’d probably never let your friends hear the end of it.

[Image: Ford Motor Company]

Get the latest TTAC e-Newsletter!

9 Comments on “Ford is Thrilled by a Teeny, Tiny Product Placement...”

Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • ToolGuy: “Kay, my father’s way of doing things is over… it’s finished. Even he knows that. I...
  • 28-Cars-Later: Weren’t you espousing some sort of political tripe recently?
  • Vulpine: @el scotto: I never owned a Mustang. I worked in the back seat of a Cutlass Supreme… when it...
  • msquare: Comparing a Fiero to a Corvette is like comparing a Toyota MR2 to a Supra. Same manufacturer, both sporty...
  • msquare: You could. But by that point the Cimarron was a footnote. Somebody had the idea of making Cadillac into a...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber