Cadillac Drafting New Dealer Incentive Program

Cameron Aubernon
by Cameron Aubernon

With the CT6 and XT5 hitting the floor soon, Cadillac is working on a new dealer incentive program to encourage improvement of the buying experience at its stores.

Automotive News reports the program could bring as much as $850 million to $1 billion USD “in incremental profit” for the brand’s dealership network over the next four to five years, according to president Johan de Nysschen:

If we want to have a strong brand, we need to have a strong franchise. To do that, it means the dealers are profitable and that they’re able to invest in the business and to build the customer experience.

The program, set to be announced at Cadillac’s national dealers meeting in February 2016, will emphasize performance over volume, encouraging greater investment in new technology, store overhauls, and other consumer-focused actions. It will also replace two current dealer incentive programs, which pay quarterly bonuses for boosting sales and meeting customer-service targets. The program will also help with the cost defrayment for dealership renovations.

Cameron Aubernon
Cameron Aubernon

Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.

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  • "scarey" "scarey" on Nov 30, 2015

    In case we haven't beaten the dead or dying horse quite enough in previous Cadillac threads, Cadillac needs to make cars for customers who want Cadillacs, not Audis/Benzes/Lexi. That means a solid, comfortable car with lots of passenger and cargo room, and please make it FEEL like a big car when you drive it. That does not necessarily mean it has to BE big, just DRIVE big. Add to this the dealer service that Toyota gives its customers in downtown Tokyo. And charge what you have to for it. Formula for SUCCESS !

    • See 2 previous
    • 28-Cars-Later 28-Cars-Later on Dec 01, 2015

      @jthorner "nothing Caddy makes looks or feels like an actual Cadillac." Nailed it.

  • APaGttH APaGttH on Dec 01, 2015

    Does she come with the Cadillac and does she like her hair pulled? (sorry couldn't help myself)

  • Beemernator Beemernator on Dec 01, 2015

    Nice headlights.

    • TMA1 TMA1 on Dec 01, 2015

      I noticed those were the only things pointed directly at the camera.

  • John John on Dec 01, 2015

    Paging "edgy urban hipsters"!

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