Category: Ram

By on October 30, 2018

2016 Ram 1500 Laramie Crew Cab 4x4 EcoDiesel

With Fiat Chrysler’s third-quarter earnings report, released Tuesday, the automaker showed it could improve on the boosted North American profitability seen under late CEO Sergio Marchionne.

The automaker posted an EBIT (earnings before taxes and interest) profit margin of 10.2 percent in the region, helped by heady Jeep and Ram sales and the 2016 decision to cull its unpopular small cars. That’s up from the record 8.4 percent margins seen in the second quarter of last year, and a 51 percent increase from Q3 2018.

Good times? Overall, yes, but net profit took a hit from last year’s 3.0-liter EcoDiesel saga. FCA expects to pay the federal piper for its undeclared auxiliary emissions control devices, with a dollar figure now attached to its penance. Read More >

By on October 29, 2018

2018 Ram 2500 Limited Tungsten Edition, Image: FCA

In a bid to leapfrog General Motors in pickup sales, Fiat Chrysler Automobiles CEO Mike Manley now claims his company’s Saltillo, Mexico assembly plant might continue cranking out heavy-duty Ram trucks after the next-generation model arrives.

Back in January, with the U.S. threatening steep tariffs on Mexican-made vehicles, FCA announced it would move Ram HD production to Warren, Michigan. The automaker promised $1 billion to Warren Truck Assembly to make it happen. Now, with a free trade agreement in place between the U.S. and Mexico, Manley says he doesn’t care where the trucks come from, so long as Americans choose them over FCA’s rivals. Read More >

By on October 1, 2018

Fiat Chrysler CEO Mike Manley just can’t keep his hands off the Jeep brand. In his first management reorganization since assuming the top position in July, Manley placed the responsibility for key FCA brands in trustworthy hands, though the CEO seems reluctant to part ways with his beloved Jeep.

Prior to becoming CEO, Manley headed up both the Jeep and Ram divisions. Now, Tim Kuniskis will add the Jeep North America file to his responsibilities, maintaining his grip on the Alfa Romeo brand. Given that there was no mention in Manley’s letter to employees of who’ll oversee Jeep’s global operations, it is assumed the chief executive will continue nurturing FCA’s most valuable asset on the world stage. Read More >

By on September 27, 2018

Yet another special edition Ram pickup has landed for your trucking enjoyment. With the freshly renewed half-ton truck finally finding its way into showrooms, FCA is continuing to throw premium materials at its heavy-duty brother in an attempt to tide it over until an all-new machine bows for 2020.

Aimed squarely at wealthy cowboys who tow a lot of stuff, the 2018 Ram Heavy Duty Longhorn Ram Rodeo Edition (yes, the word “Ram” appears twice in its official title) is laden with leather, chrome, trailering gear, and badges the size of Texas belt buckles.

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By on September 21, 2018

Image: FCA

It’s been eight minutes since Fiat Chrysler’s Ram division last announced a special edition trim, meaning we’re overdue for news of an appearance/content tweak designed to make brand die-hards feel special. Thankfully, the automaker made sure we didn’t go into the weekend without one.

The Ram 1500 Rebel, at least in previous-generation guise, remains a favourite among some TTACers. It just looked and felt right for a slightly macho mid-level pickup. Unlike the larger Power Wagon, it wasn’t over the top. Still, there’s always a subset of buyers looking for more in their pickup — just a tad more features, maybe a little more prestige. With maturity comes an appreciation of the finer things.

So, for buyers who like the Rebel and don’t want to climb the model ladder to scratch that upscale itch, Ram created the Rebel 12. It’s like a six-pack of Carlsberg for people who outgrew that two-four of Bud. Read More >

By on September 18, 2018

If you’re in the market for a new Ram pickup, the current batch has a grotesque number of special edition models to choose from. There’s the 2019 Ram 1500 Kentucky Derby Edition, 2019 Ram HD Harvest Edition, 2018 Ram Southfork, 2018 Ram Limited Tungsten, 2018 Ram Harvest, and 2018 Ram Sport Hydro Blue.

We figured the Ram Rebel TRX would be the next model to become an official special edition vehicle, but Fiat Chrysler threw us a curveball, indicating that the (probably) Hellcat-powered pickup won’t be available until next year. That leaves FCA with a small window in which to cram yet another limited variant of the Ram.

It’s called the 2018 Ram Power Wagon Mojave Sand and it’s really not so much a special edition as it is a new paint scheme. However, since FCA plans on restricting production to 1,500 units through the remainder of this year, we suppose it qualifies as much as the Sport Hydro Blue — which is limited to just 2,000 units.  Read More >

By on September 17, 2018

Tacoma TRD Teaser CAS 2018

We’ve known since June that Fiat-Chrysler plans to re-enter a segment it abandoned at the dawn of the decade — in the U.S., anyway. A midsize pickup bearing the Ram logo will appear in 2020, a report claimed earlier today, joining what will by then be a stable made up of six brands. Ford makes a triumphant return to the segment this fall.

Luckily for Ram fans, it appears the forthcoming Ram truck won’t be some wimpy, unibody thing built on a Fiat platform, as Americans would like see such a creature as being worthy of contempt, and perhaps even ritualistic sacrifice. Still, a lot can happen in two years’ time. Analysts expect the auto market to cool off in the coming years, more so than the plateau we’ve been at for the past two. Read More >

By on September 17, 2018

Image: RL GNZLZ/Flickr

If true, it’s news that should bring a smile to a certain American president’s face. Fiat Chrysler’s Toledo Assembly Complex, home to the current Jeep Wrangler JL and its upcoming long-wheelbase pickup variant, will become the assembly site of a new, midsize Ram pickup, a report claims.

The new Ram model, which apparently eschews unibody construction in favor of rugged (and traditional) body-on-frame architecture, doesn’t have a name, but at least it now has a tentative home. Read More >

By on September 11, 2018

Image: FCA

Which is to say, not close at all. The automotive brand born of the farm equipment giant produced its last passenger vehicle — the long-in-the-tooth Scout SUV — for the 1980 model year, five years after its pickup line bit the fertile Midwestern dust. Not long after, International Harvester ceased to exist as an independent brand, shacking up with Tenneco subsidiary I.J. Case after the company hit the skids and sold off its agricultural division. Navistar International Corp. rose from the remaining IH ashes.

The truck you see above is most certainly a Ram HD, but the paint is all International Harvester. You guessed it — the bright minds at FCA have come up with another special edition. By our count, it’s the 987th of the past decade. Read More >

By on September 4, 2018

2019 Ram 1500 eTorque

For the majority of this year, Ram fans have been limited to a single choice of powertrain in the new 2019 Ram 1500 pickup truck. The stalwart and sonorous 5.7-liter Hemi V8 was the sole available selection for ages, with the eTorque-assisted V6 and V8 motors scarce on the ground until recently.

The feds have at last doffed their cloak from over the eTorque V6 and officially stamped an EPA mileage rating on it. Buyers satisfied with a two-wheel-drive truck powered by six cylinders will find themselves in command of a pickup rated at 25 mpg.

Read More >

By on August 24, 2018

2019 Ram 1500 eTorque

If the pithy sub-title to this review sounds familiar, give yourself a pat on the back. Or an extra carrot during feeding time. “Fresh horses” is a term deployed to describe steeds that riders substitute in place of the exhausted horses that grew tired during a long ride.

When Ram introduced its new 1500 pickup back in April, it was clear to all that the company shovelled many cubic acres of cash into revamping its exterior, chassis components, and interior. Lighter, sleeker, and more luxurious, about the only thing missing at launch were tweaks to the venerable Hemi V8 – an apparent lack of fresh horses, right?

The company promised tweaks in the form of a forthcoming mild hybrid system appended to both the truck’s V6 and V8 engines. Now, those fresh horses are here and we had a chance to let them run.

Read More >

By on August 2, 2018

2018 Ram 1500 Hydro Blue Sport

Fiat Chrysler doesn’t offer a hydraulic lift for its pickup beds, but having the tailgate swing down while the truck’s bouncing along at 75 mph might prove just as effective for rapidly unloading one’s cargo.

After an investigation turned up 5,000 instances of Ram pickups unexpectedly dropping their tailgates, Fiat Chrysler has another seven-figure recall on its hands. Read More >

By on June 27, 2018

Image: FCA

The Ram brand isn’t shy about disclosing its identity to strangers. Many a passer-by has suffered retina damage after a shaft of sunlight caught the massive, seemingly foot-tall “RAM” lettering adorning the tailgate of the truck division’s pickup models.

The brand’s vans are another story. Perhaps feeling insecure due to their Mexican birthplace and Italian architecture, Ram’s ProMaster and ProMaster City felt it sufficient to display the horned Ram logo in the center of their Dodge-like crosshair grille. For 2019, however, the Fiat Ducato and Doblo Ram ProMaster and ProMaster City see a boost in self-esteem. Read More >

By on June 26, 2018

In 1985, the Coca-Cola Company replaced the original formula of its flagship soft drink and called the beverage “New Coke.” The new label was tucked into the corner, as this was to become the brand’s staple flavor. But the soda company knew better than to gamble its business on an unproven taste, so it retained the old formula and bottled it as “Coca-Cola Classic.” The end result was more sales and a safety net for those unwilling to steer their taste buds into adventure.

Fiat Chrysler Automobiles is doing the same thing with the Ram brand. The full-size 1500 pickup truck was replaced for the 2019 model year. However, FCA wanted to keep both the fourth and fifth generations of the half-ton hauler on the books.

Since Ram can’t call them both the 1500 and hope people recognize the difference, it’s appending the older model with the Classic nameplate. The brand will offer both the 2019 Ram 1500 Classic, known internally as the DS model, and the all-new 2019 Ram 1500, marked as the DT, at all North American dealers through the 2018 calendar year. Read More >

By on June 11, 2018

2019 Ram 1500

What happens when you launch your first all-new full-size pickup in a decade with only one of the three planned engines ready to go? Fiat Chrysler’s finding out with its 2019 Ram 1500, which entered production at the dawn of the new year. Five months later, and there’s still no mild hybrid Pentastar V6 or similarly electrified 5.7-liter V8.

The 2019 model’s off the launch pad, but hasn’t cleared the tower. Thankfully for the brand, FCA saw fit to keep the older generation in production, satisfying buyers who like lower MSRPs and available six-cylinder powerplants. That doesn’t help would-be buyers who keep showing up at FCA dealers in search of a thrifty new Ram, however. Read More >

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