FCA Discovers It's Very Difficult to Give Away the Chrysler 200

Timothy Cain
by Timothy Cain
fca discovers its very difficult to give away the chrysler 200

The 200 is certainly approaching death’s door more rapidly than first anticipated.

First, there was a temporary plant shutdown as a reaction to an inventory glut. Then, in response to the market’s clarification that, yes, the 200 has truly fallen out of favour, Fiat Chrysler Automobiles instituted layoffs at the Sterling Heights factory where the 200 is built. News that the current Chrysler 200 and Dodge Dart would not be followed up by FCA-developed successors was made all the more real when FCA boss Sergio Marchionne said 200 production may be suspended by the end of this year.

From a corporate standpoint, there’s no doubt that FCA’s compact and midsize U.S. market passenger cars are not long for this world. Marchionne even kicked the 200 while it was down by publicly declaring its faults, design errors which play a part in Consumer Reports’ anti-recommendation.

But dealers still have tens of thousands of Chrysler 200s to sell.

FCA’s sales reports make it abundantly clear that it isn’t easy selling a prematurely discontinued car, particularly when the man who is ultimately responsible for bringing the car to fruition called its designers “dummies.”

According to Automotive News, FCA had a 117-day supply of nearly 33,000 Chrysler 200 sedans heading into May. Only 7,600 200s were sold in the United States in May 2016, a 62 percent year-over-year decline equal to 12,407 lost sales.

FCA clearly understands just how undesirable the Chrysler 200 really is at full price — the 200 wouldn’t be in its current position if a midsize Chrysler with a maddening nine-speed automatic transmission and awkward rear seat ingress was deemed by consumers to be desirable at a competitive price point.

That’s why manufacturer discounts on the 200 reached $4,500 last month, dropping the MSRP of a 2016 Chrysler 200 Limited from $25,485 to $20,985, including destination.

But it was under that scenario that 200 sales plunged 62 percent to only 7,600 units and Chrysler’s share of the midsize market tumbled by more than half from 8.5 percent in May 2015 to 3.8 percent in May 2016. Collectively, volume from the Chrysler 200’s midsize car challengers fell 12 percent for a daily selling rate decline of five percent in an abbreviated May. The 200’s daily selling rate slid 59 percent.

Thus, it’s time to forget the manufacturer’s advertised $4,500 discount and ring in the news of Chrysler.com’s new promotion: a $6,500 discount on the 2016 Chrysler 200 Limited. There are restrictions, naturally. The $4,500 discount is merely the 200’s price reduction, the added $2,000 is for buyers of the 200 who are trading in a non-FCA vehicle. FCA’s disclosure states that the offer is limited to 10 percent of eligible vehicles in dealer inventory, and delivery must occur by July 5, 2016.

Regardless, that $25,485 car is now an $18,985 car. Can it get any better for a car 96 percent of midsize car buyers didn’t want last month? Well, yes. Actually, it can.

* Dealer may sell for less.

[Images: FCA]

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

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  • HeyILikemySaturnOK HeyILikemySaturnOK on Jun 06, 2016

    Apparently, dealers aren't feeling too much of the heat around here because I'm not seeing any such discounts for these in my neck of the woods. Online sales prices are roughly $20k - $24k for the 4-cyl, $26k and up for the V6. $2,500 cash back incentives are advertised but that's it. I love the styling of the these cars, and the interiors seem nice, but that's about it. Too many negative reviews for me to seriously consider it as my next car, though.

  • Mike Mike on Jun 06, 2016

    When I got my 2005 Saab 92x Aero, GM was offering more than $9,000 of incentives to clear the lots. The sticker on the tarted up Subaru WRX wagon was almost $33,000. After incentives and some additional whittling, I paid $20,000 for a brand new Saabaru with the performance package. That was a good deal. This is still a Chrysler 200.

  • Wjtinfwb How does the ICE mid-engine C8 platform work for... anything else? A sedan? SUV? With a mid engine configuration? A mid-engine SUV will have to be Suburban sized to offer the utility of a CRV. GM should dust off the Omega platform designed for the Cadillac CT6 for an SUV/Sedan offering with exceptional handling, Rear or AWD capability and acceptable space utilization. They also need to focus on interior fit & finish, trim choices and high quality final engineering and assembly. What GM doesn't need is another half-baked product with a storied and prestigious badge on the decklid and a premium price on the Monroney. No more Cimarron's, Allante's or X-cars needed to tarnish the reputation of Corvette.
  • InCogKneeToe BUILD It and they will come.By Build It, I mean a Vehicle that the Customer Wants and it works for them. It could be called Chevette for all that that matters. The Mach E's success isn't because it totes the Mustang on it.Just build what people want, the next Caravan/Taurus/Beetle/Maverick (truck).
  • YellowDuck Wait...how do you make a mid-engine crossover? Or even a 4-door coupe? Me not get.
  • 28-Cars-Later Thanks Corey. The head stud job on NOrthSTAR-T was $3K *years ago* as it involves an engine pull so rear wheel arch rust in and of itself isn't a show stopper. I'll be sure to check out the trunk as it may start to add up on deferred maintenance. Supposedly this was garaged so the underneath the rockers etc. should be decent but if those are shot its not gonna work.
  • Mark 2016 Hyundai Sonata Hybrid, G4NG engine with connecting rod bearing issues. Engine needs to be replaced, but Hyundai is denying warranty claim. I have all maintenance records from mile zero. It has been in Hyundai Service department 5 time in 4 months. They added the knock sensor and software update to let you know the engine is about to blow up. They kicked the can down the road doing patch work until the car was past the 120k extended extended warranty. I have that documentation too. So how can I join the class action law suit or find a Lawyer that handles these types of issues?
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