2015 Chevrolet Colorado Comes Packed With Technology And Stuff

Derek Kreindler
by Derek Kreindler

TTAC reader (and former GM employee) Mikey alerted me to this video, which I missed, due to promptly shutting off the TV after the Kansas City Royals lost the World Series.

Chevrolet’s Rikk Wilde (who, a source informs me, is a regional manager, not a Sales and Marketing exec), who is clearly nervous about appearing on national TV, flubs his lines spectacularly when presenting World Series MVP Madison Bumgarner with a brand new Chevrolet Colorado, telling him that it comes “packed with technology and stuff”.

It would be easy to pile on and lambaste Wilde for his performance, and one could argue that as part of his job duties, he should be more comfortable appearing on camera. But as someone who once completely froze and walked out of a room in a cold sweat during a speaking gig, I recognize the rapid breathing and stilted delivery, and can only feel empathy.

Derek Kreindler
Derek Kreindler

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  • APaGttH APaGttH on Oct 30, 2014

    I just remembered, I met Rikk - close to a decade ago. He's a nice guy - and far more articulate than you saw on camera. As someone who has done some extensive time behind the camera I've seen people freeze up before - it's tough. I'll give GM credit where credit is due, their PR machine has done a good job of turning these lemons into lemonade - in the end this has worked out vastly better than if it had been flawless executed. No one would have remembered - heck flawless execution would have gotten Rikk likely labeled a tool. People are talking about this - everywhere - and with it Chevrolet, Colorado and OnStar. In marketing - that's called a win.

    • Mcs Mcs on Oct 30, 2014

      >> extensive time behind the camera I’ve seen people freeze up before I had just started a job and was called up on stage to be introduced by my boss and performed a classic - tripping on the last step.

  • VenomV12 VenomV12 on Oct 30, 2014

    Final game of the World Series and this is the best guy they could get, a morbidly obese bald man that almost had a heart attack on stage talking to the MVP? Good Lord GM, get your act together. I am surprised he did not ask where the h3ll his Corvette was, I know I sure would.

  • Jjster6 Jjster6 on Oct 31, 2014

    There's no such thing as bad publicity.

  • Lorenzo Lorenzo on Nov 02, 2014

    That video Is now gone with the message, "This video is not available in your country".