Capsule Review: 2015 Ram Quad-Cab Tradesman
Recently I had to go pick up a pallet of mortar for a temporary job I was managing. My Suburban was not up to the task, and I didn’t want impossible-to-vacuum-while-still-getting-into-every-crack concrete dust sitting in my wife’s BMW X1 for the next decade. So I snagged the keys to a coworker’s 2015 Ram 2WD 1500 Quad Cab. I’ve driven Rams in the past, but this is my first interaction with the new ZF 8-speed transmission. It was introduced on the 2014 model year Rams, but the hardworking, good-looking editors here at TTAC elected to skip the launch to review another rented Ford Fusion Ecoboost[ Not true-DK].
This particular Ram listed at $35K, but came off the lot at $27,000 before a trade-in. Ram dealers in the Atlanta area are throwing money at customers, despite growing sales. Even though Ram has seen double-digit percentage sales increases over the last two years they are very short of the number GM is pushing off the lots. For sheer numbers, believe Dennis Leary, Ford is the king of pickup sales.
Last year, Matt Gasnier piloted a Ram V-6 EcoDiesel across this vast and great land and had very positive reviews. Eight years ago I traveled from Montgomery Alabama to Altamont California in a 2005 Ford F-150 STX. I did not have the same pleasant experience, and it was actually my own truck. That speaks volumes for the ride quality improvement in trucks across the board. Alex Dykes also had a great review of the diesel 1500 Ram and gave it high marks. But dear reader, this is not a review of a sinister oil burner here pollutin’ up my green city with parh-tic-you-lates and whatnot.
In stark contrast to the modern drivetrain, the cabin is sparse even by truck standards. I was a little surprised to find the asking price north of $30,000 and even $27K might be a little much for this interior. When Ram “revolutionized” their trucks in the early 90’s, one of their selling points was a cabin designed for working. This tradition still carries with this Tradesman model, but at the expense of the material quality. It’s not the amenities, but the materials. The black door inserts are particularly out of place and look malaise era cheap. I can’t help but wonder how well these items will wear in a work environment compared to other pickups, including the imports. The seats are fine and comfortable, but the back seats are a bit of a joke. The headroom is great, but there is no room for a normal human being’s knees with another normal human sitting in the front.
The stereo however, is excellent. with quality sound and compatibility for an entry level. The controls on the steering wheel, while a bit small, are instinctive and work well. The wheel-mounted shifters responded quicker that I expected, but ultimately the truck will override bad decisions and shift the truck with enough throttle input.
It’s a good-looking truck; with chrome wheels raised white letter tires and factory dual exhaust. It’s an excellent, stable and comfortable ride. While it’s mostly an evolution of the 09 redesign, the transmission really transforms this into a vehicle that can be driven on the freeway and in complete comfort as was referenced by the cross-country trip. The owner is seeing upwards of mid 20’s in Atlanta traffic with makes my 11-year old Suburban downright embarrassing in comparison.
The new all aluminum F-150 is much more expensive even before the repair costs are weighed in. In the realm of work trucks, the market Ram has clearly targeted, this is a real factor to consider. Even if you are fine with the nicks and dings that come with a truck that earns its’ living, it will have a negative effect on resale. Atlanta area Chevy and GMC dealers are putting cash on the hood, but it’s an eminence front (see what I did there?), as they are not getting their similarly equipped models under $30K. Why? Because here the Eh Tee El, they don’t have to. Those trucks will sell regardless, your market may vary. Nissan doesn’t offer a Titan quad cab below $32 and good luck finding an entry level one at the dealer. Toyota Tundras start at $28, but when optioned to even this sparse level they hit $30K while being down on HP and MPG to the Ram.
So for a truck that will see work beyond hauling petunias from Home Depot on weekends, the Ram 1500 might be worth a test drive. Especially if your dealer is as aggressive about making a deal as this one was.
Ram didn’t contribute a thing to this test. The truck is privately owned and was a replacement for a previous 2004 Ram Quad Cab that blew a head gasket at 200,000 miles. Mental did owe the owner lunch after boiling his tires like a drunken redneck in a Miranda Lambert song.
Christian “Mental” Ward has owned over 70 cars and destroyed most of them. He is a graduate of Panoz Racing School, still loves cartoons and once exceeded the speed of sound. Married to the most patient woman in the world; he has three dogs, a Philosophy degree and makes Derek wonder if English is actually his first language. Follow him on Twiiter, Instagram and Vine at M3ntalward.
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- Tassos ask me if I care.
- ToolGuy • Nice vehicle, reasonable price, good writeup. I like your ALL CAPS. 🙂"my mid-trim EX tester is saddled with dummy buttons for a function that’s not there"• If you press the Dummy button, does a narcissist show up spouting grandiose comments? Lol.
- MaintenanceCosts These are everywhere around here. I'm not sure the extra power over a CR-V hybrid is worth the fragile interior materials and the Kia dealership experience.
- MaintenanceCosts It's such a shame about the unusable ergonomics. I kind of like the looks of this Camaro and by all accounts it's the best-driving of the current generation of ponycars. A manual 2SS would be a really fun toy if only I could see out of it enough to drive safely.
- ToolGuy Gut feel: It won't sell all that well as a new vehicle, but will be wildly popular in the used market 12.5 years from now.(See FJ Cruiser)
You didn't notice the slow and lifeless steering? It's the worst I've ever experienced, and that includes cube vans. All of the big-three's 3/4-ton 4x4 trucks from the mid-2000's feel like their steering was designed by Mazda in comparison to these new Rams.
I do notice many pickup articles talk about load and tow capabilities. This is mainly discussed amongst the pickup diehards as a tool to justify their belief and fanboi'ism towards a particular brand. I do believe Ram under Sergio and FCA have made an incredible turnaround over the past few years or so. If you look at Ram's formula it proves that most pickups in the US are in fact a car/SUV/CUV alternative. Most who buy pickups use them as a daily driver. What makes a 1/2 ton good is it's a large family hauler that offer's more flexibility than your average SUV. Most who buy them don't car if a pickup takes 14 or 14.5 seconds to run a quarter mile. Most who buy them don't care if it can carry 1 600 or 1 800lbs. Why? Because they are empty most of the time and may carry a little bit of weight a couple time a year when the pickup owner goes to Home Depot to pick up a few bags of compost. Most don't tow to the tow limits of these vehicles if they tow at all. Most of the payload and tow debate is just banging d!cks to prove that my favourite pickup must be better than yours. My view is they are all good pickups. But, Ram has shown it is producing a very friendly and comfortable pickup than the competition that's very competitive. I even think the Ram's front end wouldn't look out of place in any Asian country. Ram do offer a good range of engines and drivetrains. They do what 75% of pickup customers need or in reality want. The American pickup is just a car now, that can tow and carry a small load whilst toting the family around. Our pickups are going the same way, actually most global pickups are. Aesthetically in my view what destroys the look of the US pickup is the big rig small d!ck grilles. But, they are probably the cheapest way to fill the front end in. Imagine the cost of designing a good looking front end.