Super Duty Buoys Flagging F-150 Sales for Ford
The Chevrolet Silverado has outsold the Ford F-150 so far this year, but sales of Ford’s Super Duty trucks have boosted the company’s truck business past its competition, PickupTrucks.com is reporting.
All three truck makers are selling more pickups than they were a year ago, but flagging F-150 sales and depleted inventory could be keeping Ford’s perennial half-ton leader back.
The website, which used data from Cars.com to determine sales by segment, said that Ford’s Super Duty trucks led Ram and General Motor’s heavy-duty offerings by a large margin. Roughly 120,000 three-quarter and full-ton Ford pickups have been purchased this year, compared to around 80,000 and 75,000 heavy-duty trucks for Ram and General Motors, respectively.
Earlier this month, Ford offered a series of incentives totaling $11,000 on its F-150 in specific areas for specific models. A spokesman for Ford said that dealer stocks of the full-size F-150 pickups were unusually low, and that normal inventories would be restored by the end of September.
According to our own Timothy Cain, truck sales represent around 14 percent of overall vehicle sales in the United States, up one percentage point from last year. And the average price paid for a truck is $42,429 so far this year.
Only 14 comments? Are we all suffering from Ford pickup exhaustion?
I think the next generation of F250-350 Super Duties could very easily go to 100k if they offer a Limited Platinum King Ranch Lariat XLT I-Watch Windows 10 trim level all in one package with vibrating heated and cooled leather seats and add lots of plastic chrome with LED lights front, back and sides. I have confidence that Ford can be the first to break the 100k ceiling and eventually exceed it. Add a super charged turbo EcoBoost V-6 and LED lighted steps on the back and LED lighted running boards. If Ford does this and they sell then I will buy at least a couple of hundred shares of their stock. Please Ford go ahead, I know you can do this and break this cycle of low level 65k trucks with a mere Limited badge.
Perhaps Ford underestimated the conservativeness of the truck buying public. The Superduty is ancient, even by slower changing HD pickup standards, while the F150 is cutting edge. No wonder latest-and-greatest tech obsessed Europeans fail to understand the US pickup market. Or, it could simply be that incentives on the aging and about to be replaced Superduty is much more appealing than the relative lack thereof for F150s. If not, I but the next-gen alu Superduty designers are more than a little concerned.
Ford will produce a lot of F-250-350s before they retool their plant to make the new aluminum body trucks just like they did for the F-150. The outgoing heavy duties will be heavily discounted and many will buy them. Even when these trucks are heavily discounted Ford will still make a good size profit. There are many conservative buyers that will buy the outgoing model, but then this has always been true when you look at the last of the full sized cars in the late 70's sold well. The manufacturers used this in their advertising. I remember a Monte Carlo ad in late 1977 that said these are the last of the large Monte Carlos, the last of the breed. Eventually the buyers got use to the new downsized cars and bought them which is what will happen with these aluminum body Ford trucks. Aggressive promotions and discounts will help move the customer to buy the newer model once the previous generation is gone and the newer model will be accepted by most buyers.