April 2015 Full-Size Truck Sales Rise 3%, Silverado And Sierra Outsell Ford F-Series

Timothy Cain
by Timothy Cain
april 2015 full size truck sales rise 3 silverado and sierra outsell ford f series

Full-size pickup truck sales improved by a modest 3.1% as the U.S. auto industry climbed 4.6% in April 2015.

As a whole, the pickup truck category increased its sales at a faster clip than the overall industry, rising 7.8% thanks to 46% gains from small/midsize pickups, vehicles which accounted for 15% of all pickup truck sales in April 2015, up from 11% at this time a year ago.

Even without an additional 9,442 sales from the Chevrolet Colorado and GMC Canyon, General Motors was the biggest seller of pickup trucks in April 2015. The Chevrolet Silverado and GMC Sierra combined to outsell the Ford F-Series by 1,053 units – they trail the F-Series by 4,257 units year-to-date – after trailing the F-Series by 3,386 sales in April 2014.

TruckApril2015April2014%Change4 mos.20154 mos.2014%ChangeFord F-Series62,82763,387-0.9%240,139236,7451.4%Chevrolet Silverado45,97842,7557.5%172,672150,51214.7%Ram P/U37,92136,6743.4%139,432133,5804.4%GMC Sierra18,08217,2464.8%63,25559,4596.4%Toyota Tundra10,68110,2174.5%39,43837,6194.8%Nissan Titan 1,0389568.6%3,6764,274-14.0%—— —————Total176,527171,2353.1%658,612622,1895.9%

Last month marked the second time in three months the full-size GM twins have outsold the transitioning Ford. Year-over-year, F-Series volume slipped 0.9% in April 2015. The Silverado and Sierra were jointly up 6.8%.

General Motors’ sold 73,503 pickups in total in the fourth month of 2015; 271,650 in the first-third of 2015.

TruckApril2015ShareApril2014Share4 mos. 2015Share4 mos. 2014ShareFord F-Series35.6%37.0%36.5%38.1%Chevrolet Silverado/GMC Sierra36.3%35.0%35.8%33.7%Ram P/U21.5%21.4%21.2%21.5%Toyota Tundra6.1%6.0%6.0%6.0%Nissan Titan0.6%0.6%0.6%0.7%—————Full-Size Share Of Total Pickup Truck Market85.1%89.0%85.0%88.9%Full-Size Pickup Share Of Total Industry12.1%12.3%12.2%12.1%

Ram’s hiatus into declining territory was brief. March sales slid 2.2% compared with March 2014 following 59 consecutive months of year-over-year improvement. April volume was once again on the upswing, rising 3.4% to 37,921 units, an increase of 1,247 U.S. sales.

Toyota and Nissan, meanwhile, earned slightly less than 7% of the full-size truck market in April 2015. Both the Tundra and Titan reported improved volume. The same two brands, with their Tacoma and Frontier, generated seven out of every ten non-full-size pickup truck sales last month.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar.

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  • DenverMike DenverMike on May 06, 2015

    Classic "Bait-n-Switch". They show up looking to trade in their Silverado/Sierra or other GM, on the Hot/New Colorado/Canyon, are disappointed by what they see, MSRP, and end up buying the faithful Silverado/Sierra. That's the whole reason for selling the Colorado/Canyon. Not selling them!

    • Frantz Frantz on May 06, 2015

      I chuckled when I saw they have a chassis cab version. That is the ultimate bait and switch.

  • Frantz Frantz on May 06, 2015

    I've been getting more and more customers tell me something along the lines of "I've been doing alot of research and I want one of those Ecoboost motors" and less and less who demand the v8. Even I know there is still things to be proven with the aluminum bodies... but you gotta ask, what if Ford did it right? If 5 years from now there aren't any issues, the other trucks out there are going to look awful darn silly. Ford is moving forward with the superduty as well, so they have plenty of confidence in it. I don't think Ford took this undertaking lightly. I'd bet on them.

    • Scoutdude Scoutdude on May 06, 2015

      They definitely did not take this lightly they know that the trucks are their most important product and they pulled out all the stops to ensure success. Yes their sales are down because of product shortages due to the model change over and because they have restricted fleet sales to concentrate on the more profitable models. Ford knew that going in and considered it acceptable because they are concerned about the long range. The investment will continue to pay off as they start spreading the aluminum to the Super Duty and other lines. GM has already hinted that their next trucks will incorporate more aluminum while they continue to tout the advantages of steel in their current advertizing. Of course when they start touting the advantages of aluminum when their trucks make the switch Ford will have a great advertising opportunity. Ford will be able to say we've been building aluminum trucks for X years, we've built more aluminum vehicles than all other mfgs combined, X aluminum Ford trucks on the road ect.

  • Dusterdude The suppliers can ask for concessions, but I wouldn’t hold my breath . With the UAW they are ultimately bound to negotiate with them. However, with suppliers , they could always find another supplier ( which in some cases would be difficult, but not impossible)
  • AMcA Phoenix. Awful. The roads are huge and wide, with dedicated lanes for turning, always. Requires no attention to what you're doing. The roads are idiot proofed, so all the idiots drive - they have no choice, because everything is so spread out.
  • Leonard Ostrander Pet peeve: Drivers who swerve to the left to make a right turn and vice versa. They take up as much space as possible for as long as possible as though they're driving trailer trucks or school busses. It's a Kia people, not a Kenworth! Oh, and use your turn signals if you ever figure out where you're going.
  • Master Baiter This is horrible. Delaying this ban will raise the Earth's temperature by 0.00000001°C in the year 2100.
  • Alan Buy a Skoda Superb.