Ford CEO Asks Dealers to End Markups, Plans Punishment

You’re probably well acquainted with dealer markups by now. Supply shortages created during the pandemic have left the world with fewer automobiles and car dealerships are taking full advantage of the elevated demand. As you might have expected, this trend resulted in plenty of people overpaying or becoming cautious of a market they now see as wildly predatory.

Car manufacturers have begun asking dealerships to take it easy on the price gouging. General Motors made its plea last week and Ford has followed up by reiterating its own concerns during the company’s Q4 2021 earnings report. The Oval is worried that dealer markups are tainting its relationship with customers, with top executives making casual references to the trend back in November. Ford CEO Jim Farley is now telling dealers that they need to cut it out lest they be punished by the manufacturer.

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2021 Ford Mustang Mach 1 Premium Review - Pony Unleashed

Ford loves to dig from the well of history when it comes to naming various versions of its Mustang performance coupe. We all know that.

Perhaps, though, that inadvertently puts pressure on each edition to live up to expectations set by past models sharing a moniker. Expectations that may have been set decades ago.

Fortunately for us enthusiasts, Ford has generally made sure any Mustang that gets slapped with a special nickname has lived up to the name. That’s true of the most-recent Shelby models, the recent-vintage Bullitt, and now, the Mach 1.

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Ford Pausing Reservations on Maverick Hybrid Until Summer

Ford’s sales success with the Maverick pickup has been undeniable. But if you’re in need of more evidence, the automaker has begun notifying dealerships to stop taking reservations on the base hybrid model because it doesn’t even think it can keep up with the existing backlog.

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Mustang Production Paused at Flat Rock Assembly

Ford will be idling Mustang production this week due to an insufficient supply of semiconductor chips. For all the talk the industry made about getting over supply chain hurdles in 2021, manufacturers continue citing insufficient access to microchips as the primary obstacle preventing them from enjoying more routine operations.

The automaker confirmed the move on Tuesday, explaining that Michigan’s Flat Rock Assembly will be down until sometime next week.

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Honda Civic is NACTOY Car of the Year, Ford Takes Other Two Categories

The North American International Auto Show, aka the Detroit Auto Show, isn’t taking place in January anymore. It’s set for a move to September.

But that didn’t stop the traditional North American Car and Truck of the Year award ceremony from taking place at Cobo Center Huntington Place this morning.

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Ford Lightning Build and Price Tool Now Live

We don’t often cover it when a manufacturer’s build and price tool goes live, because it’s typically minor news, but we’re making an exception for the much-hyped Ford Lightning.

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These Are the Best New Cars for OVER $90,060

Before we get to this list of “best luxury cars”, I feel like you might be wondering about that headline. Why $90,060? I chose that number because the ceiling for my “ best cheap cars” post was based on half the average selling price of a new car (more or less), and arbitrarily decided to keep going with that theme and set the floor for this list at approximately twice the current average.

As for the list, itself, I’ll try to answer it the same way you’d probably answer your rich friends if they asked you for help picking a new car: With a question of my own.

No, it’s not anything as pedestrian as, “What do you plan on using it for?” That kind of stuff is for the poors. For the rich people, the real question is: Who are you trying to impress with it?

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2021 Ford Bronco Sport Badlands Review - The Little SUV That Can

Ford’s full-size Bronco has been hogging the spotlight all year long, but the smaller Ford Bronco Sport, which actually rides on the Escape platform, is doing all it can to get some attention.

Exhibit A: The off-road chops of the Badlands trim – which is meant to spend time in the dirt. This little ‘ute is pretty dang good on pavement, but it also did things that shocked and surprised me when I took it to the Badlands Off-Park in Attica, Indiana. The name is just a coincidence.

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TTAC's Best and Worst Cars Of 2021

It’s that time of year again – time for our best and worst cars of 2021. Chris and I are the ones who most consistently get test cars, so it will be just the two of us putting our heads together. We’ve each picked one best and one worst car, as well as a few that deserve a mention either way.

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These Are The Best New Cars for Under $22,515

Before we get to this list of “best cheap cars”, I feel like you might be wondering about that headline. Why $22,515? I chose that number because the average price of a new car in 2021 has crept past $45,000 for the first time — $45,301, to be exact — and half of that is … well, you get the idea.

As for the list, I’ll try to answer it the same way you’d probably answer your friends if they asked you for help picking a new car: With a question of my own.

“What do you plan on using it for?”

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The Ford Mustang Shelby GT500KR Returns

Shelby American is bringing back the GT500KR as an ultra-rare alternative to an already specialized variant of the Ford Mustang. So rare, in fact, that the odds of you actually obtaining one border on nonexistent.

Ford debuted the original in 1968 to capitalize on Carol Shelby’s winning streak with the Mustang and the “King of the Road” KR designation returned in 2008 while the retro renaissance was in full swing. Both were sold in limited numbers, with the new model being no different. Designed under the premise that Shelby could build one hell of an automobile for roughly $5,000 in 1968 ($40,000 today), the first GT500KR boasted a modified 428-ci (7.0-liter) Cobra Jet V8 engine and plenty of exterior accouterments helping to boost both performance and presence. Underrated at 355 horsepower, Shelby’s time with the Ford parts bin actually yielded a powertrain estimated to be in excess of 400 bhp with 440 pound-feet of torque.

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Ford Bronco Doesn't Ace Safety Tests

While the full-size Bronco might be one of the hottest games in town, its performance in some key safety measures failed to wholly impress the IIHS crash test dummies. Their major beefs? Headlights and whiplash.

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Buy/Drive/Burn: Mid-seventies Captive Imports

Today’s Seventies captive imports trio comes to us via suggestion by commenter MRF 95 T-Bird. He wants to see which of the Manta, Capri, and Arrow warrants a malaise era Buy. We’ll straddle two model years today, 1975 and 1976.

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Rare Rides Icons: The Ford Capri, a European Mustang (Part III)

Today we conclude the Ford Capri’s story with its third and final generation. After the Mark I’s promising start as a simple and affordable sporty coupe, the Mark II went a bit too soft and comfortable and diverged into many different trims as Ford tried to appeal to a wider audience.

“We can fix it!” exclaimed Ford. Time for Capri Mark III.

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Rare Rides Icons: The Ford Capri, a European Mustang (Part II)

We continue our series on the sporty European market Ford Capri today. Introduced in 1969 as a pony car to suit customers outside of North America, Capri proved an immediate success across Europe and found a more limited customer base in North America too. By the mid-Seventies, times had changed and it was time for a new Capri, the Mark II.

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Rare Rides Icons: The Ford Capri, a European Mustang (Part I)

Across two generations and nearly two decades of production, the Ford Capri existed as the European market alternative to the very America-centric Mustang. Basic or more luxurious, thrifty or more powerful, Capri played an important role in its day: It brought a practical, fun driving experience within reach of the average European family consumer.

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Rare Rides: The 1996 Saleen S-281 Mustang, Plastic Fantastic

Rare Rides has featured three of Saleen’s sporty creations in past: A one-off Thunderbird styling exercise, a hot hatchback, and the company’s full-on supercar. Today’s Rare Ride is probably more familiar than those other three, as it’s Saleen’s most basic take on the SN-95 Mustang.

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Junkyard Find: 1992 Ford Taurus SHO

Ford introduced the high-performance version of the Taurus sedan— the SHO— in the 1989 model year, and enthusiasts rejoiced over the cheap new factory hot rod that blew away far more expensive European sedans. I’ve documented quite a few discarded SHOs during my junkyard travels, but this is the first ’92 I’ve photographed. Why is 1992 special for the SHO? Simple: It’s the final year for the mandatory five-speed manual transmission. Here’s one of those rare cars in a San Francisco Bay Area self-service yard.

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Ford Repurchasing $5 Billion in Debt, Tapping Into ESG & Green Bonds

Ford Motor Co. has announced a cash tender offer to repurchase up to $5 billion of the company’s high-yield debt in the hopes of rebalancing its budget after needing to borrow so much during the back-to-back-to-back production shutdowns incurred since the start of 2020. The automaker is retiring as much of the $8 billion in bonds the company issued at the start the coronavirus pandemic as it can and will be doing the same for some older bonds issued at similarly high rates (over 8 percent annually).

However this will be used to make room for environmental, social and corporate governance (ESG) initiatives and establish a “sustainable financing framework” the automaker said would be a first for North America. Ford clearly believes social governance investments will become increasingly routine and is attempting to showcase itself as one of the kinder, more forward thinking, and environmentally responsible multinational industrial concerns. Sort of like a fully armed M1 Abrams tank painted with peace symbols and hippie daises.

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Next Ford Ranger Set to Debut November 24

For anyone looking forward to a new iteration of the Ford Ranger (*raises hand*), it seems like November 24 would be a good day to mark on your calendar. In a teaser video released today on YouTube, the Blue Oval announced they’ll be showing what they’re calling a ‘global’ midsize pickup truck on that day.

It will be broadcast by the crew at Ford Europe, and the teaser was voiced by an Aussie. Sounds pretty global to us.

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Don't Be So Fast to Get Charged Up: Ford Lightning Orders Delayed. Maybe.

The same forum that told us to anticipate the order bank opening for the 2022 Ford Lightning next week is now saying “not so fast, my friend” (apologies to Lee Corso).

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2022 Ford Maverick Hybrid MPG Confirmed

When I wrote my 2022 Ford Maverick review a month or so ago, I didn’t know the mpg of the hybrid version.

No one did. Because it wasn’t finalized yet.

Now, it has been.

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Report: Ford Lightning Orders Open Next Week

A report from one of our corporate parent’s forums suggests that orders for the Ford Lightning may open up next week, on October 26.

That’s based on a message left to a forum user by a Ford salesperson.

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2022 Ford Bronco Everglades Confirmed

Think you have a hard time keeping track of all the trims and bodystyles on the Ford Bronco now?

Well, get ready for more. At least one more trim is on the way for 2022.

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Analysis: How Rivian Beat EVERYONE to Market With the First Electric Pickup

Barely a month has passed since Rivian’s CEO first posted pictures of the company’s fully certified, in-production R1T electric pickup rolling down the Normal, Illinois assembly line. The R1T is here, it’s real, and it’s got the blessing of the NHTSA, EPA, and CARB to prove it – but the fact that the R1T made it to production more-or-less as promised isn’t what I’m here to talk about today.

Instead, I want to talk about how a brash, spunky startup managed to beat not just Ford, and not just GM, but every single established automaker to market to deliver the first modern electric pickup truck … and the answer might not be what you expect.

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2022 Ford Mustang V8 Will Be Down on Power

Ford will be reducing output for the 2022 Mustang GT and Mach 1 coupe. Both models will have 10 fewer horsepower and 10 fewer pound-feet of torque than the previous model year, with the culprit being emission compliance. Changes reportedly only pertain to the 5.0-liter Coyote V8.

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Manual Transmission for 2022 Ford Bronco Sasquatch Confirmed

An order guide for the 2022 Ford Bronco confirms that the Sasquatch off-road package will be available with a manual transmission.

Ford had already indicated it would listen to consumer demand and give three-pedal fans the option of rowing their own, but now it’s official.

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2021 Ford Mustang Mach-E GT First Drive - What's Wrong With a Four-Door Muscle Car?

Remember that scene in the famed 1968 shoot-em-up Bullitt where Lieutenant Bullitt, after surviving a harrowing car chase up and down the streets of San Francisco, a chase that ended in the fiery deaths of some black-suited bad guys in a Dodge, went and picked up his Saint Bernards from the dog groomer and then took his daughter and her boyfriend to lacrosse practice in his four-door Mustang GT crossover electric vehicle?

You don’t remember it (unless you regularly attend Phish concerts) because Ford has never built a four-door ‘Stang before the Mach-E, and it certainly has never built an all-wheel drive pony car, and for the love of Pete, ‘ol Henry’s namesake most certainly has never built such a thing with the “GT” moniker, the label it reserves for its most throaty, hairy-chested, terrifying torque-monster of a street ‘n strip muscle car.

Until now of course. I submit the Mustang Mach-E GT, pumping out a gajillion horsepower and a bazillion lb-ft. o’ torque, and what has two giant thumbs and got to drive such a device on his favorite Northern California backroads? This guy.

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2022 Ford Mustang Sports New Fashions for EcoBoost and GT

Despite the Mustang Mach-E clearly receiving the brunt of Ford’s marketing efforts, the manufacturer is still trying to retain customers who prefer the real one original. We’re inclined the believe that a traditional American sports coupe offering 310 horsepower out of the box for under $30,000 is probably reason enough to keep the Mustang on your radar. But Ford has debatably sweetened the pot with a couple of factory appearance packages designed to give the car more character.

For 2022, the Mustang will offer a new Stealth Edition option for well-equipped EcoBoost models and an updated version of the classic California Special for the GT.

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2022 Ford Maverick First Drive - Return of the True Small Truck

There are currently two small trucks on sale – the Hyundai Santa Cruz and the 2022 Ford Maverick. Only one really looks the part.

That would be the latter. And thankfully for Ford and its buyers, the Maverick more than acts the part, too.

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Ford to Build Blue Oval City for EV Production

Ford has grand plans for building EVs and batteries, and the Blue Oval brand laid out those plans earlier this week.

Welcome to Blue Oval City

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Ford 'Mustang' Mach-E Passes Police Assessment

Ford Motor Co. has announced that the Mustang Mach-E it sent off to tackle the Michigan State Police 2022 model year evaluation has passed, which is likely to bode well for the possibility of future fleet sales. But let’s not put the cart before the proverbial horse just yet. While Ford has had a long and fruitful history furnishing quality police vehicles, it has also offered up models that later required your author to do some research to figure out what “pursuit-rated” actually means.

The Mach-E passing the MSP’s gauntlet could simply mean that it didn’t endure a catastrophic failure while zipping around Grattan Raceway and we’re a little over a month away from getting comparative metrics for all vehicles tested earlier this month. However, Ford wanted to get out ahead of the test results so it can continue hyping the EV.

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Ford Mustang Mach-E Police Cars: Yay or Nay?

Whenever I close my eyes to fantasize about police vehicles, it’s a foregone conclusion that I’m thinking about a Ford Crown Victoria. The model had a two-decade lifespan occupying departmental motor pools as the de facto police cruiser. But it’s been out of action since 2012, leaving a gigantic hole in governmental order forms that allowed other brands to flood into the space. While Ford managed to keep law enforcement interested in its SUVs (and sometimes F-Series pickups), Dodge’s Charger secured the most sedan sales by far.

Ford probably doesn’t want to find itself missing out on the most lucrative corner of the fleet market moving forward, especially as governments begin to embrace electrification. We’ve already seen the manufacturer float a few hybrid options by departments to see what they think. But now it’s ready to see how an all-electric vehicle might play. For the 2022 Model Year Police Evaluations, Ford handed the Mach-E over to Michigan State Police — giving them carte blanche to subject it to multiple days of abuse in order to establish whether or not it’s worthy of active duty.

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Breaking News: Ford Confirms Bronco Raptor

PONTIAC, MICH. — Ford confirmed that Bronco Raptor is on the way during the introduction of the 2022 Ford Expedition at the Motor Bella auto show in the Detroit suburb of Pontiac.

Motor Bella is the shrunken, outdoors version of the North American International Auto Show.

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2022 Ford Expedition: Choose Your Adventure

The off-road trend is getting either tiresome or exciting, depending on your perspective.

The latest pre-existing truck or SUV to get more rugged? The 2022 Ford Expedition.

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Rare Rides: A 1992 Ford Mustang, but It's a Kenny Brown Outlaw XS

Today’s Rare Ride is the second Fox platform Mustang in this series, after a pristine 7UP Edition from 1990. While the 7UP was a trim package that resulted from a failed NCAA basketball contest, today’s Mustang was purchased specifically for transformation into a performance machine. It’s one of a handful ever made.

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Ford Bronco Raptor Details Leaked

As the 2021 Ford Bronco shares a platform with the midsized Ranger, it’s long been assumed that the SUV would eventually receive a Raptor variant. North America already enjoys access to the F-150 Raptor and the smaller Ranger Raptor (which is already available in other parts of the world) is said to make it our way by the 2023 model year. Considering the Bronco is supposed to rivaling Jeep’s Wrangler, having the ability to add a zestier motor, gnarly tires, a beefed-up suspension, badging that denotes enhanced off-road capabilities, and a loftier MSRP seems like an obvious course of action for the Ford Motor Company.

While the automaker has yet to officially confirm such a vehicle, leaks have resulted in numerous positive rumors. The latest are of particular interest, as they show the manufacturer adding a Raptor-edition Bronco to its dealership ordering system for the 2022 model year.

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Buy/Drive/Burn: Economical American Compacts From 1982

Our recent Rare Rides coverage of the Chevrolet Citation made one thing very clear: We need more Citation content. Today’s 1982 Buy/Drive/Burn lineup was suggested by commenter eng_alvarado90, who would like to see all of you struggle. Citation, Aries, Escort, all in their most utilitarian formats. Let’s go.

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Report: Ford Leaving Indian Market, Ending EcoSport Production

Ford appears to be pulling out of India, with the automaker confirming plans to end production there by next year. While a sizable automotive market — fifth just behind Japan, with about 2.5 million sales annually — the region never felt like a good fit for Blue Oval. Ford’s cash cows have long been upsized SUVs and pickup trucks, whereas India has an obvious penchant for small automobiles prioritizing value above all else. This left the automaker with a paltry market share estimated below two percent and likely explains why it’s no longer interested in manufacturing vehicles there.

In Thursday’s announcement, the company confessed to having accumulated operating losses of more than $2 billion over the last decade — hence the need for restructuring. But it won’t be cutting ties with India entirely, as it wants the region to handle Ford Business Solutions and help with customer support services via the relevant information centers.

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Ford Ranger Makes a Splash in U.S., Comes Out As Gay In Europe

Ford has decided to revive the Ranger Splash appearance package that was a common sight in the 1990s. However, the current version has just about as much to do with the original graphics as the trucks do with each other. Rather than adding a splash of color along the side of the pickup (like on the original) Ford has elected to go with black vinyl and a little bit of orange. Though it does help the truck stand out a bit more, especially when combined with the remaining accouterments, it’s not all that reminiscent of the original look.

Meanwhile, an ocean away, Europeans are getting the “Very Gay Raptor Ranger” in the most pathetic example of corporate pandering in recent memory. But let’s start with the Splash.

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Report: Ford Bronco Pickup Cancelled

Ford had been rumored to be developing a pickup variant of the Bronco with the assumed strategy of competing with the likes of Jeep’s Gladiator by 2024. However, reports have surfaced that Blue Oval is notifying suppliers the program is being abandoned. While we knew that there was supposed to be another Bronco vehicle in development, Ford never confirmed it and it was unclear exactly how far along the program had managed to get. But as the company continued introducing new trucks (e.g. Maverick and Lightning) we were over here wondering how far the pickup market could realistically be stretched.

Apparently, so did Ford.

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Junkyard Find: 1986 Ford Mustang LX Hatchback
Because the 1979-1993 Fox Mustang remains so popular with enthusiasts, I don’t find so many non– crashed examples in the big self-service car graveyards I frequent. In fact, these days I see more 1974–1978 Mustang IIs than I do Fox Mustangs (unless you consider the 1994-2004 SN95 Mustang to be a true Fox). Last week, I found this very solid ’86 Mustang LX hatchback in a Denver yard, and my camera was ready for it.
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More Ford Delay Woes: Chip Shortage Slows Mach-E Deliveries

If today’s news regarding production delays at Ford was a game of Clue, the first victim would be Bronco, caused by hardtops. Now it’s Mach-E, with lack of chips being the weapon.

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Ford Bronco Hardtops to Be Replaced, Delays Continue

Ford is continuing to have hard-top issues with the Bronco. So much so, that according to Bronco6G via Autoblog, the company will replace all the molded-in-color hardtops it has built up to now.

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Buy/Drive/Burn: Basic American Compacts From 2008

We continue our 1990s-then-2000s series today, following up the last post that featured compact American two-doors from 1998. By the late 2000s, the Escort, Neon, and Cavalier were all dead. In their place were the Focus, Caliber, and Cobalt, and not all of those had a two-door variant. That means we focus on four-doors today. Let’s go.

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Ford Reintroducing Mask Requirements in Three States

For the last several nights it’s been impossible to turn on a screen and not encounter some besuited mouthpiece telling you that face coverings and social distancing will be the peak of fashion by this fall. In the real world, we’ve seen this mirrored by governments and businesses reinstituting COVID restrictions. General Motors even got out early and decided (with encouragement from the UAW) to bring back masking in Missouri.

Now it’s Ford’s turn.

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Buy/Drive/Burn: Basic American Compact Coupes From 1998

The Buy/Drive/Burn series has taken on a late Nineties theme lately: Our last two entries represented midsize sedans from 1997. Based upon a suggestion in the comments, we return once more to the period. On offer today are three very basic American compact coupes from 1998.

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Buy/Drive/Burn: V6 Midsize American Sedans of 1997

We continue our 2007 and 1997 sedan series with its fourth installment. We’ve covered V6 Japanese sedans from two different decades, as well as American-branded entries from 2007. Today we step back to the midsize V6 sedan class of 1997. The Big Three beckon you with medium build quality, equipment, and value for money in a midsize sedan; a segment in which only GM deigns to participate in 2020. Let’s go.

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Ford Bronco Owners Noticing Issues With Molded Roof

A few Ford customers are expressing concerns about the quality control of the new Bronco after noticing the molded hardtop seemed to be coming apart prematurely. The issue impacts an unknown number of early vehicles, with only a handful of owners suggesting they’ve noticed anything. However, those that are sounding alarm bells noted that the vehicle seemed put together when they purchased it, with the defects manifesting after a few weeks of regular use.

Problems include the headliner separating from the roof panels and some discoloration at the seams. But the signature defect appears to be scales appearing on the hardtop’s exterior. While smooth to the touch, members of the Bronco6G forum reported that their roofs had developed patterning that resembled snakeskin in some areas — attributing the phenomenon to the outer laminate layer being cast too thin.

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Ford Introduces Gasoline Scented Perfume to Help Sell EVs

Ford’s marketing for the Mach-E is getting truly bizarre. Rather than stick to the traditional method of buying up advertising space and bombarding consumers with commercials, the Blue Oval has been branching out by introducing automotive-themed fragrances. However, the gasoline-scented toilet water the company has cheekily named “Mach-Eau GT” and designed to remind customers of what they’ll be missing when they transition over to electric vehicles.

Introduced at England’s Goodwood Festival of Speed, the perfume carries notes of gasoline, rubber, and the pleasantly noxious off-gassing of interior adhesives that’s responsible for the new-car smell. But it’s exceptionally difficult to determine if this is a gag to highlight the olfactory superiority of electric vehicles or an earnest attempt to preserve the sensory experience of the traditional automobile. This is made worse by Ford’s Mach-E coming with synthetized exhaust notes designed to con the driver into thinking they’re driving something that’s burns gasoline. Are we fetishizing the past as we attempt to kill it or just mocking it?

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Judge Approves Class Action Suit Against Ford Mustang

Ford has been getting into trouble over “track-ready” Mustangs after a few customers formally accused the company of erroneous marketing in 2017. A class-action lawsuit was even filed in March of that year, stating that the Ford Mustang Shelby GT350 suffered from overheating problems that precluded it from being fully functional on a racetrack — specifically early examples of the car equipped with either the Technology Package or left in the base configuration.

Earlier this month, Federal Judge Federico A. Moreno certified statutory and common law fraud classes pertaining to the model in California, Florida, Illinois, New York, and Washington State. Additional approvals relating specifically to statutory fraud and/or implied warranty claims were made for Oregon, Missouri, Tennessee, and Texas.

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Rare Rides: The Gorgeous Foose Speedbird, a 2002 SEMA Winner

Today’s Rare Ride is a one-of-one – a light gold metallic and roof-free speedster. Underneath its considerably revised bodywork is none other than a 2002 Ford Thunderbird, a car Rare Rides has covered previously.

This very special Chip Foose design won at least one award in its day, and now it’s for sale (though not in Florida as one might expect.) Let’s check it out.

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Ford to Drop Diesel F-150 This Week

Sorry, diesel fans. Just three years after introducing a Power Stroke diesel for the F-150, Ford is dropping the diesel option.

And doing so with haste.

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Dodge Challenger Outpaces Ford Mustang, Chevrolet Camaro in Q2 Sales

We don’t normally pay too much attention to pony-car pissing contests or quarter-to-quarter sales battles because, well, they aren’t always interesting and/or newsworthy.

What happened this past quarter caught our eye, however.

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QOTD: How Should Jeep Fight Back Against Ford?

Earlier today, I gave you my take on how Jeep should fight off the challenge posed to the Wrangler from the new Ford Bronco.

Now it’s your turn.

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How Jeep Can Fight Off the Ford Bronco

The new Ford Bronco is here. It got glowing reviews from most of the automotive media this week, and while I’d like to think our review was fairly balanced, it tilted positive. The rig is pretty good. Jeep and its Wrangler need to fight back.

How?

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The Right Spec: 2021 Ford Bronco

Seeing the response to a Right Spec analysis to last week’s Wrangler, our fancy-pants Managing Ed rightly suggested we go ahead and examine the Bronco. Fresh off a couple of days wheeling it around the sagebrush of Texas, he was ready to declare the long-awaited Blue Oval bruiser lives up to all the hype.

But what the correct mix of options? What’s the Right Spec? Let’s crack open the configurator and find out.

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The Ford Maverick Isn't as Compact as It Seems

A few weeks ago, Ford took the wraps off of a new, “right-sized” pickup for the 2022 model year called the Maverick. The truck is different. For one, it’s a unibody design with four doors and a bed that’s integrated into the cab, not separate. For another, it’s a hybrid — which, I dunno. That seemed kind of brave, for Ford. It seemed brave enough to me, at least, to inspire me to take a closer look at the little truck’s specs … and that’s when I noticed that the new Maverick isn’t that little after all.

In fact, at 199.7 inches long, the new “compact” Maverick is a full two inches longer than the 1992 Ford F-150 “full-size” half-ton pickup.

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QOTD: How We Feeling About THAT Ford?

It’s Bronco Day.

Today is the day that you, the reader, can finally read the reviews of the much-hyped 2021 Ford Bronco.

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2021 Ford Bronco First Drive - Living Up to the Hype

Few new-vehicle launches in recent years have generated as much hype or been as anticipated as that of the Ford Bronco.

Bronco has been a big story for us and our peers since last summer. We’ve ridden in one already, and now it was our turn to finally drive it. So I dutifully packed a bag and headed to the Texas Hill Country outside of Austin to see if the big Bronco would live up to the hype – and be a strong challenger to Jeep’s venerable Wrangler.

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  • Jalop1991 "...leaving Doherty and his passenger to be pulled from the wreck by passersby." Or not. I would get a HUGE laugh out of seeing a video of passersby with their phones whipped out, recording it and doing nothing else.
  • Jalop1991 Hey, as soon as the water drains Stellantis will have lots of empty dealer lots to stash their cars on.
  • Mike Beranek Usually, those of us from Salt country will travel down south to find a used car that hasn't been exposed and "won't" rust. At least not right away, like a used car from up here.Now maybe the tables have turned. Will we be seeing lots of rusty cars from states that begin with a vowel running around down south?
  • SPPPP Time to start a Clunkers for Cash program?
  • Mike Beranek Fast cars certainly do separate the men from the boys, and that's what happened here.