By on September 18, 2020

electric f-150. Youtube screenshot

We’re as tired of teasers as you likely are, but Ford nevertheless slipped one into its other news from earlier this week.

Matt noted that Ford claimed the truck would be cheaper to own than the gas model, and that it would be produced in Michigan as part of a major investment, but what else do we know about it?

If the teaser image is any indication, it will have different looks than the gasser, that’s for sure. At least up front. The shape is similar and familiar, but a LED light bar appears to run from one side to the other, surrounding both the headlights and the grille.

Yes, a grille on an EV, although it is unclear if it’s cosmetic or lets air through. The lights looks smaller than what’s on the other F-150 models, and the grille has a three-dimensional look. Even if the grille doesn’t provide cooling – yes, EVs need cooling, too – there could be air dams below it.

We still don’t know details about the powertrain, but it could be that the F-150 will use two electric motors, one per axle, to get things moving. A lithium-ion battery pack would supply the juice.

There should be a “frunk”, or front trunk, and Ford claims it will be the fastest accelerating F-150 ever. Not shocking (no pun intended), considering the torque figures associated with electric motors, and the instant availability of said torque.

Towing and payload should be class-competitive.

Production should start in the second half of 2022, marking the truck as a 2023 model. It likely won’t be cheap. Competition will include the crabby Hummer EV from GMC, and perhaps entries from Rivian and Tesla (yes, that might mean the Cybertruck).

Electric truck wars? Who’d have thunk it?

[Image: Ford via YouTube screenshot]

Get the latest TTAC e-Newsletter!

Recommended

10 Comments on “Ford Teases Electric F-150...”


  • avatar
    Cicero

    If the F-150 can actually travel both downhill and uphill then Ford is already light years ahead of GM and its Nikola partner in electric truck development.

  • avatar
    Dave M.

    I propose a new federal law: No “teasing” or “venting” or publicizing any motor vehicle that won’t be released within 12 months.

  • avatar
    SCE to AUX

    Production in the second half of 2022 means we have to endure this speculation for a long time to come.

    I’m not sure that the first to market wins any prize, though. The expectations for electric trucks are much broader and more difficult to meet than a sedan.

    • 0 avatar
      Luke42

      I’ve been trying to explain to the Cybertruck kids what makes pickups work so well.

      Short version is that pickups can be configured to serve a lot of niches by bolting aftermarket stuff on.

      The electric F-150 will have a big advantage over the Cybertruck here. If you’ve built your business around studs you can bolt on an F-150, then changing to a truck as weird as the CT will have big switching costs.

      The CT is basically a Chevy Avalanche with a better towing capacity. It’s going to rock the suburban dad use case, and even the truck nuts use case. But the electric F-150 has an edge for any use-case which requires racks or is incompatible with a tonneau cover, at least initially.

      A lot of the Cybertruck enthusiasts have never paid enough attention to how people use trucks to realize that bolt-on stuff is such a big deal.

      • 0 avatar
        HotPotato

        I have mixed feelings about that. Like, no, you can’t bolt a service body to it. But already has three exterior locking trunks: an enormous one in front where the V8 would normally go, and one in each of the flying buttresses on the side. Plus an optional sliding cover over the bed. Plus full-length channels that let you bolt anything you want into the bed — including, presumably, storage boxes. And, you get the benefit of a kneeling air suspension and a ramp to walk right up into the bed, or easily wheel stuff in and out. I suspect it’s going to make converts of a lot of people who initially assume it won’t work for them. But we’ll see. They’re only starting to break ground on the factory in Texas, so it will be a while.

  • avatar
    dwford

    So many questions. Is this a Rivian truck rebodied by Ford? Is it a regular F150 with unique styling? Or is it it’s own beast with an F150 badge slapped on?

    • 0 avatar
      Luke42

      Ford previously told everyone that the electric F-150 is unrelated to the Rivian design.

      They’ve been working on Hybrid, PHEV, and Electric F-150 variants for almost 5 years now. Their hybrid Explorer is already on the market.

      As someone who has screwed himself out of EVs on multiple occasions (my family has grown faster than the size of the available EVs), I’ve been following these big plugins closely.

    • 0 avatar
      Scoutdude

      It is a regular F150 with some unique styling. As Luke mentioned they have been working on this since before they purchased a stake in Rivian. One of the keys to its success will be that it is a F-150 so the majority of upfitting equipment for the other F-150s will work on it too. That is a big factor for fleets.

  • avatar
    RHD

    “The All-New, All-Electric Ford F-150:
    So Far, This is What We’ve Got Figured Out!”*

    *It has nothing in common with any other Ford truck, but since it starts
    with an F, it will be part of our “F-Series”, so we can keep saying that
    we’re #1 in trucks.

  • avatar
    bumpy ii

    “There should be a “frunk”, or front trunk”

    Why? Unless the truck comes with a stepladder, or the “grille” folds down into a usable liftgate, you’ll never be able to get anything out of it. Better to just stuff the underhood area full of batteries for more range.

Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • Old_WRX: slavuta, “you don’t understand how similar USA [today] and USSR feel to me.” I know I...
  • mcs: “That massive amount of stuff tacked on all over the car is required for truly autonomous driving.”...
  • chicklet: Yes sir! “Studies show” 98% of journalists are hard left. They have a right to be, and they...
  • chicklet: Journalists can write about whatever they want, isn’t that what America is all about? Now, the snarky...
  • HotPotato: That massive amount of stuff tacked on all over the car is required for truly autonomous driving. Bear...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Matthew Guy
  • Timothy Cain
  • Adam Tonge
  • Bozi Tatarevic
  • Chris Tonn
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber