Ford Wants You to Remember How Good For America the F-150 Is

Tim Healey
by Tim Healey
ford wants you to remember how good for america the f 150 is

Ford had a short Web meeting for the media earlier this week, and a big chunk of the time was spent on the newest version of the F-150 pickup truck, including confirmation that the company will be building an all-electric F-150 at the Rouge Electric Vehicle Center, as Matt wrote Thursday.

The other big announcement from the Blue Oval focused on how the F-150’s existence helps America. Drawing on a study from Boston Consulting Group, Ford says the F-150 is among the most valuable consumer goods sold in America.

For instance, the study claims each employee working on the F-150 supports up to 14 other American jobs. That is extrapolated to suggest that up to half a million jobs are attributed to just the F-150. Furthermore, the study claims that Ford itself supports 1 million jobs.

Speaking of a million, that number is about half the amount of full-size trucks built in the U.S. each year, and it’s also the number Ford built, which would be twice as many as any other OEM.

Back to the F-150: The study claims that it contributes to nearly $50 billion of the U.S. GDP, and that the F-150 model – not all of Ford, but just the F-150 itself – creates more revenue than McDonald’s, Nike, Coca-Cola, Visa, and Netflix.

Those claims show that Ford wants observers to know that it’s working not just to make a profit, but for America, damn it. So does this quote: “We are proud to once again build and innovate for the future here at the Rouge with the debut of our all-new F-150 and the construction of a modern new manufacturing center to build the first-ever all-electric F-150,” said Bill Ford, executive chairman, Ford Motor Company. “This year’s COVID-19 crisis made it clear why it is so important for companies like Ford to help keep our U.S. manufacturing base strong and help our country get back to work.”

There’s also the hype around its newest ad campaign, “Built for America”, and newest ad, “Built Together.” The campaign is meant to show off that Ford’s claims that it is the chief builder of cars on American soil, while also employing the most American hourly autoworkers.

The not-so-subtle message: Buy an F-150, and support American jobs, or don’t, and be unpatriotic. Maybe you should just move to Canada and buy some toques, eh, ya hoser?

OK, OK, I am being snarky. It’s tough times in America – and the world – right now, and of course Ford is going to tout the patriotic bona fides of its best-selling truck. It makes most American buyers and Ford partisans feel good, and it likely can’t hurt sales.

That’s a win for a company that continues to succeed at selling trucks.

[Image: Ford]

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  • Arthur Dailey Arthur Dailey on Sep 18, 2020

    So Mr Ford if every F150 job supports 14 other jobs than for every auto worker who lost their job when you transferred the manufacture/assembly of other vehicles to Mexico or Asia there would have been at least 10 additional North Americans whow have lost their jobs. And that also goes for GM and FCA. Since the start of the 21s century Canada has lost the following vehicles Camaro, Impala, Sierra, Silverado, Vibe, G6, Crown Victoria, Town Car, Flex, Grand Caravan, Matrix, Corolla and XL7. Yes many of these are no longer manufactured anywhere, but they were never replaced with new product. Currently the only vehicles manufactured/assembled in Canada are the Civic, CRV, RAV4, RX350, RX450, Charger, Challenger, 300, Pacifica, Equinox, Ford GT, Edge and Nautilus. And some of these will not be with us much longer. During the last few decades as well as domestic auto or auto parts manufacturing plants such as GM Oshawa, GM St Catharines, GM Ste Therese, GM Scarboro, Ford St Thomas, Chrysler Mississauga, Chrysler Ajax, and the 2nd AMC/Chrysler plant in Brampton, we have also lost import facilities such as Hyundai Bromont and Volvo Halifax.

    • Freddie Freddie on Sep 18, 2020

      If it makes you fell any better, I am in the US and our household has three vehicles whose VINs begin with "2". When I shop for a car I am rooting for the home team - I hope the car I pick turns out to be American (however you want to define an "American" car) but I am still going to pick the car I like best, regardless of where it was made or the nationality of the manufacturer.

  • MRF 95 T-Bird MRF 95 T-Bird on Sep 18, 2020

    Pickup trucks particularly the F-150 are obviously an important part of the economy but mass transit is also key. MTA Spending Created 100,000 Jobs in Other States Over 8 Years.

  • SPPPP It seems like a really nice car that's just still trying to find its customer.
  • MRF 95 T-Bird I owned an 87 Thunderbird aka the second generation aero bird. It was a fine driving comfortable and very reliable car. Quite underrated compared to the GM G-body mid sized coupes since unlike them they had rack and pinion steering and struts on all four wheels plus fuel injection which GM was a bit late to the game on their mid and full sized cars. When I sold it I considered a Mark VII LSC which like many had its trouble prone air suspension deleted and replaced with coils and struts. Instead I went for a MN-12 Thunderbird.
  • SCE to AUX Somebody got the bill of material mixed up and never caught it.Maybe the stud was for a different version (like the 4xe) which might use a different fuel tank.
  • Inside Looking Out Scandinavian design costs only $600? I mean the furniture.
  • Akear Lets be honest, Lucid will not be around in five years. It does not matter that it is probably the world's best EV sedan. Lucid's manufacturing and marketing is a complete mess. The truth is most EV companies are going under within the decade.