Ford Trademarks 'Stormtrak' Name, Rumors of Fusion/Mondeo Successor Swell

Matt Posky
by Matt Posky

Ford covertly patented the Stormtrak name in Europe at the tail end of 2019, potentially foreshadowing a new model that will undoubtedly bring all-wheel drive and some unnecessary body cladding. Our extended family over at AutoGuide noticed that the filing coincided with U.S. spy shots of a new midsize wagon with an abundance of ground clearance.

Could this be the aggressively-named lifestyle and activity vehicle Ford devotees have been waiting for?

The prototype spotted in Michigan certainly fits the bill for something named Stormtrak. Roughly the size of a Fusion, the wagon was first seen in October wearing the hacked-apart face of a Ford Focus — Hannibal Lecter style. The same was also true for the rear bodywork. While some were under the impression it was actually a stretched and lifted overseas Focus, rumors were already circulating in July that Ford was considering replacing the Mondeo/Fusion with something more outdoorsy and trunkless.

From AutoGuide:

The next-generation Mondeo — as the Fusion is known in Europe — will likely use a stretched version of the Focus’ platform, which also underpins the new 2020 Escape. A Stormtrak version could use a lifted wagon body style, possibly with some additional plastic cladding for extra visual toughness. We’d expect the Mondeo to also borrow the new Escape’s engines, which includes a 1.5-liter three-pot turbo, a 2.0-liter four-cylinder turbo, and a hybrid model. All-wheel drive seems like a necessity, though lower trims could come in front-drive form.

Alternately this could just be a trim, for something like the Ranger. Ford showed off a Ranger Storm concept in Brazil in 2018, after all. Either way, with the trademark filing suggests we’ll see the Stormtrak name on the back of a Ford soon enough.

With the Mondeo’s popularity starting to decline in Europe, plenty have speculated that the prototype mystery machine wearing the Focus’ face would serve as its replacement. However, considering the success of Subaru’s Outback, such a model could be fit rather nicely into the North American landscape (where the Mondeo name has limited appeal). Nobody should rule out this becoming a global product, especially considering Ford is undoubtedly losing a few sales since effectively abandoning regular passenger cars in the United States.

While there’s nothing definitive to report at the moment, the most likely scenarios involves the hypothetical Stormtrak becoming the next-generation Fusion’s answer to the Focus Active — that crossover-ized hatchback we were supposed to get, but then didn’t — if not something a bit more hardcore. Technically, Ford plans to discontinue the Fusion next year, but said that it could keep the model name around for its successor. That would make Stormtrak a variant of the new Ford Fusion, arriving after 2021.

[Image: Ford Motor Co.]

Matt Posky
Matt Posky

Consumer advocate tracking industry trends and regulations. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied, he pivoted to writing about cars. Since then, he has become an ardent supporter of the right-to-repair movement, been interviewed about the automotive sector by national broadcasts, participated in a few amateur rallying events, and driven more rental cars than anyone ever should. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and learned to drive by twelve. A contrarian, Matt claims to prefer understeer and motorcycles.

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  • Mike-NB2 Mike-NB2 on Jan 14, 2020

    I've actually spent my own dollars on wagons so I hope I've earned some credibility on this. Back in 2017 I was planning to buy a Fusion Sport when they became available. That got sidetracked by the 3.0L TT MKZ. But... if the Fusion/Mondeo wagon had been available there would have been no contest. If the wagon was available in Sport trim with the 325HP 2.7L that's be better, but to get a wagon I'd still be happy with the 2.0L engine. I think the Mondeo wagon's lines are about perfect.

    • PrincipalDan PrincipalDan on Jan 14, 2020

      2.0T in a midsize sedan is fine. I actually look more closely at 0-60 and 1/4 mile. 0-60 under 7 sec and 1/4 mile under 15 and I'm a very happy camper. hp/torque on the 2.0T should be right about 250 hp and close to 300 lb ft. Those numbers make me happy for commuting and family duties.

  • OMG Ford made up a name for a vehicle! *RABBLERABBLERABBLERABBLE*

  • George Some Folks should remember the newest version of this car as the Chevy Aveo was a Free car given away by the White House when Obama was in office and made it happen for folks who had a big old truck that ate gas.so this was meant to help you get to and from work and save at the pump. But one guy was upset that he was receiving a car which he didn’t want but a truck of his choice He Should Understand This:Obama was trying to get you to point A to Point B He wasn’t trying to help you socially by telling your friends that Hey! I Got a New Truck Just Like You Do So Don’t Write Me Off just because you got a new truck and I Don’t.
  • Frank I worked for a very large dealer group back in 2014 and this sat in the crown jewel spot at our GM store showroom. It sat, and sat...and sat. Thing was a boat anchor. I remember the price being insane for a re-skinned Chevy Volt that was also a boat anchor
  • George When I Seen This So Called Nova(Really A Corolla Sold Elsewhere) I could tell this Car And The Corolla that you could buy here or rent at a car rental place Is very Different The interior Floor In This Nova is very high like in a rear wheel drive car where the regular Corolla the entire interior floor is several inches lower that your head doesn’t touch the ceiling and feels very roomy like in a chevette with no tightness and the Corolla gives you a option,Split folding seat backs so you can haul long items and more cargo space using your back seat area. Which you don’t get with that Nova I Wonder Why GM/ Toyota didn’t Offer things like this for this car? It would make this Nova A hit like the Corolla was. And if you bought a Metro OR Suzuki Swift You’ll Get All Of These Features Standard and ONLY Pay For A Few options Floor mats Wheels Covers Air Conditioning and Automatic transmission and that’s it I guess some buyers were buying this car as a second car just to get around by.
  • Lou_BC I can't see how eliminating 2 different engine tunes is a cost saving measure. It's just programming.
  • Inside Looking Out Because they have money.
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