The Ford Fusion Will Ride Again, but You Might Not Recognize It: Report
The attractive Ford Fusion seems to be on track to linger around a bit longer than its passenger car stablemates, even in its current form. Focus, Taurus, and Fiesta production should wrap up by the middle of next year, with the Fusion’s end date currently shrouded by haze. All signs point to the current midsize sedan ending its run in 2021.
But that doesn’t mean there isn’t a new Fusion waiting to replace it.
According to sources with insider knowledge of Ford’s product plans, the Fusion name will live on, but the vehicle it’s affixed to will not boast a trunk. Instead, the name will grace the exterior of a high-roofed five-door vehicle built on the same platform, the sources told Bloomberg. A “sport wagon” of some sort, though perhaps a crossover-ized hatch is a better descriptor.
It’s a vehicle your author instantly envisioned after hearing that Ford planned to chop its existing passenger car offerings down to one (Mustang), with the Focus reappearing in faux-crossover “ Active” guise. Why not pull the same stunt with the Fusion?
Ford spokesman Mike Levine told Bloomberg that the Fusion name will likely live on after the existing model leaves the market.
The Blue Oval apparently has Subaru’s perennially popular Outback in mind as the future Fusion’s main challenger. This implies that the wagon-like vehicle will boast at least an inch or two of added suspension lift, body cladding, and all-wheel drive, at least as an option. Subaru (or Ford) isn’t alone in this kind of thinking — just look at the soft-roaders coming out of Volvo and Buick.
Shortly after the automaker’s big announcement, CEO Jim Hackett said, “We want to give
That the public wants — as sales stats show — are vehicles with utility to spare, and traditional sedans and coupes do not fit the bill. Nor do regular hatchbacks, it would seem. A next-gen Fusion with a higher seating position, pretensions of ruggedness and athleticism, and useable cargo volume behind the rear seats seems like a no-brainer. Yes, its existence might drain some sales from the compact Escape crossover, but the overall effect would be to retain some owners who aren’t in the market for a full-on CUV. Meet them halfway instead.
The price ranges of both vehicles would likely overlap in a big way. Meanwhile, the Fusion name holds plenty of brand equity, and dealers who spoke to Bloomberg back this up.
“We don’t want anyone to think we’re leaving anything,” Hackett said in May. “We’re just moving to a modern version. This is an exciting new generation of vehicles coming from Ford.”
As Ford prepares the Fusion’s replacement, assuming it’s a go, the current Fusion soldiers on, aided by the fact it’s the only hybrid or plug-in hybrid passenger car in the brand’s lineup. Care for a gas-electric taxi?
[Image: Ford Motor Company]
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- SPPPP This rings oh so very hollow. To me, it sounds like the powers that be at Ford don't know which end is up, and therefore had to invent a new corporate position to serve as "bad guy" for layoffs and eventual scapegoat if (when) the quality problems continue.
- Art Vandelay Tasos eats $#!t and puffs peters
- Kwik_Shift Imagine having trying to prove that the temporary loss of steering contributed to your plunging off a cliff or careening through a schoolyard?
- Inside Looking Out How much costs 25 y.o. Mercedes S class with 200K miles?
- VoGhost Matthew, It's transformation, not transition. This is a common title in corporate America.
Taurus X / Freestyle Part Deux?
"That the public wants — as sales stats show — are vehicles with utility to spare, and traditional sedans and coupes do not fit the bill." What the frack are you people doing with all of this not utility. You are driving WAGONS and small ones at that; I can barely fit a recliner in a Mazda X3 or whatever its called. Like wtf. Suburbans you have not. "A next-gen Fusion with a higher seating position, pretensions of ruggedness and athleticism, and useable cargo volume behind the rear seats seems like a no-brainer." So, horrible in every way; kinda like this society. Save us Giant Meteor.