By on December 4, 2020

The automotive world’s most anticipated product is now delayed again. No, not the All-New Ford EcoSport. In a communication to dealerships, Ford confirmed that the 2021 Ford Bronco would be delayed until Summer 2021. The rollout change was forced by COVID-19 challenges that some of Ford’s suppliers are facing. In a communication sent to dealers that a tipster provided to TTAC, Ford also provided an update on some Bronco options.

Originally, order banks for the 2021 Ford Bronco were going to open on Monday, December 7. That date has now moved to mid-January. The conversion window, which is the period of time a Ford dealer and the buyer have to place a 2021 Bronco order, has been moved to mid-January through March 19, 2021. Orders must be placed by dealers, and customers will receive a delivery window in May 2021. First customer deliveries will now begin in summer 2021 instead of spring 2021.

Ford has made it clear that this delay is tied to a supplier issue. Coronavirus challenges have had a significant impact on a number of Bronco suppliers. Ford has not named these suppliers. Due to a high number of Bronco reservations, and COVID-19 related delays, Ford anticipates some Bronco reservations will be pushed into the 2022 model year. Previously, Bronco orders placed by September 18, 2020, would be built for the 2021 model year. Ford has not indicated if that date will change, but they have said that reservations will still be fulfilled in approximately the same order received.

Bronco. Photo: Adam Tonge/TTAC

This delay has also pushed back one of the 2021 Bronco’s most mythical options; the Sasquatch Package and manual transmission configuration, or Mansquatch, will not be available for 2021. If a buyer wants a 2021 Ford Bronco with the Sasquatch Package, it will be automatic-only. The seven-speed manual transmission will still be available on the 2021 Ford Bronco. However, much like Bigfoot, no one will ever see a 2021 Ford Bronco with the Sasquatch Package and manual transmission. That is, unless someone camps outside of Michigan Assembly Plant with a 16mm camera and films a grainy Patterson-Gimlin film style motion picture.

The other piece of Bronco news in today’s communication should please First Edition reservation holders. Ford has added a black interior option to the First Edition Bronco. To many First Edition reservation holder’s dismay, Navy Pier was originally the only interior option for First Edition Broncos. Ford would not confirm that Bronco Navy Pier interiors were Mercury Villager Nautica Edition interiors found in a Detroit area warehouse.

The 2021 Ford Bronco delays are unfortunate for customers, dealers, and Ford Motor Company. Enthusiast customers are growing impatient with the process, and want their vehicles. At the same time, Ford Dealers and Ford Motor Company would like to turn on the money printer that is the Ford Bronco.

The silver lining in the delays is that Ford may once again be focused on making Quality Job One. After the disastrous launch of the Explorer and Aviator, Ford needs to make sure core product launches are not plagued with quality issues. We’ll have to wait until next summer to see if they’ve figured it out.

[Images © 2020 Adam Tonge/TTAC]

 

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36 Comments on “2021 Ford Bronco Delayed Until Summer 2021...”


  • avatar
    wjtinfwb

    The local Jeep dealer, who’s trying to get me to buy a Wrangler, shared this info with me about 90 minutes ago. His two word pitch was “Immediate Delivery”. I’m waiting for the Ford but am frustrated with the delays and limited availability of some options (Sasquatch w/Manual), especially with so many pre-production Bronco’s running around.

    • 0 avatar
      indi500fan

      Maybe lease the Jeep for 24 mos and get the Bronco you want after production ramp has things running smooth?

    • 0 avatar
      EBFlex

      With how abysmal Ford recent launches and quality has been lately, it’s a much safer bet to go with the Wrangler. Everything is proven and just works. The Bronco is a joke.

      • 0 avatar
        Carlson Fan

        This whole Bronco thing was such a smart move by Ford when you look at how many Wranglers Jeep continues to sell.

        GM should have taken the iconic K5 Blazer & GMC Jimmy names and done the same thing by building something to directly compete w/Wrangler.

        IMO thing there is nothing all that impressive about the overall design & engineering behind a Jeep Wrangler. Both Ford & GM have the resources & ability to offer the public something similar, but much better than a Wrangler.

        I’ll bet the Bronco will end up stealing a lot of Wrangler sales from Jeep once they get this thing on dealer lots. Too bad GM is asleep at the wheel on this.

      • 0 avatar
        Lou_BC

        I wouldn’t say it’s safer to go with a Wrangler. Wranglers are well known for being unreliable. Many Wrangler owners I know say that the only reason they put up with them is because there isn’t anything better available new off the lot. The Bronco will be available off the lot with 35’s and later 37’s. It doesn’t have a very high durability bar to wheel over to beat the Wrangler.

  • avatar
    EBFlex

    Right Ford…it’s a supplier issue.

    Is that your new go-to line?

    What actually is going on is Ford is trying to avoid another Explorer/MKExplorer launch disaster which means the preproduction builds of this mall crawler are not going well.

    • 0 avatar
      el scotto

      @EBFlex Sir, what is your statement based on?, Do you have in-depth-knowledge, or any knowledge of Ford’s supply chain? Most of us have a very clear idea of your level of knowledge. Covid-19 has let to shortages in many industries and some truly odd items. A lack of yeast put my bread machine out of commission for a few weeks. The Great Toilet Paper Outage of 2020 was bearable; irritating but bearable. For some commenters, lack of toilet paper prevented them and their comments from disappearing from this esteemed blog.

    • 0 avatar
      Carlson Fan

      “Right Ford…it’s a supplier issue.”

      Are you really that out of touch with what’s going on right now in the US due to this pandemic? Polaris is shipping snowmobiles without shocks currently because guess what??? They can’t get shocks.

      The company I work for is also dealing with supplier issues as we watch lead times for raw materials/components double from what they were 12 months ago.

      • 0 avatar
        Old_WRX

        Carlson Fan,

        This is stuff a lot of people seem to be very naive about. All they see is that things look more or less OK. But, the repercussions from what has been done to business/the economy have yet to really show up in a way the public much sees. So, as far as the economy goes, the real effects are yet to come and will not be pretty.

        Though to be more accurate, Covid has not caused this. The actions of the government that are claimed to be protecting us from Covid are the direct cause. And, that is true regardless of whether the danger is real or hype. It makes no difference in the impact to the economy — great damage has already been done and it looks like more is coming down the pike as “lockdowns” are starting again.

      • 0 avatar
        Ol Shel

        (if they believe that Covid-19 is a hoax, then all fallout from it must also be part of some massive conspiracy to destroy their way of life. So, yeah; the missing shocks and Bronco delay were orchestrated by Hillary and Obama in the basement of a DC-area pizza joint.)

  • avatar
    ToolGuy

    Everyone wants to copy the 2020 Corvette launch. /S

    (It would be interesting to know how well the Bronco would’ve done if introduced 3-4-5 years ago. [I’m thinking “extremely well.”])

  • avatar
    Jeff S

    “Ford has added a black interior option to the First Edition Bronco.”

    Am I missing something what is so extra special about black interiors especially since most vehicles only come with black interiors? Is this a special leather package with black interior accents? To me the Navy interior would be the special interior since most vehicles come with either a black, gray, or tan interior.

    • 0 avatar
      Adam Tonge

      Nothing special. Reservation holders just hated the Navy Pier interior and Ford appeased them. What people really want is that brown leather interior from the orange Bronco that they showed on reveal night. But that was a one off thing that no one can buy. Hopefully Ford does a Filson Bronco with that leather. Could be the new Eddie Bauer, without taupe.

  • avatar
    Jeff Semenak

    Silly of me, I thought this was available THIS SUMMER.Covid, is the all-around excuse for every situation, isn’t it? Never saw product delays for Flu season.

  • avatar
    Jeff S

    I would choose the brown interior but I would rather have a navy interior than black.

  • avatar
    Pig_Iron

    I’m sure the new and highly paid marketeer Suzy Deering will have this all fixed up in a jiff.
    :-/

  • avatar
    28-Cars-Later

    Nice piece Adam.

    • 0 avatar
      Adam Tonge

      Thank you. I’ve been busy lately and haven’t been commenting as much. How have you been?

      • 0 avatar
        28-Cars-Later

        I am well thank you, I feel blessed especially the crazy year we’ve all had. How are you and your family? Still rocking the MKFlex?

        • 0 avatar
          Adam Tonge

          Family and I are great. Just getting over the rona. My wife works on COVID floors in a hospital so it ended up here. We had relatively mild cases and we are all going good.

          I no longer have the MKFlex. It was totaled when someone rear ended it on Woodward Ave while my wife was stopped at a light. The accident totaled four cars. The MKFlex was able to drive home and then to a shop, unlike the other vehicles. We replaced it with an MKEdge. I had a very short buying window and there we very few MKFlexes around. They were either livery vehicles or borderline brand new. I enough the MKX but I miss the bigger, heavier hearse.

          • 0 avatar
            28-Cars-Later

            I’m sorry to hear you were ill, if I was impacted it would have been early on and it literally would not have lasted more than a few hours. I recall feeling nauseous and instantly jumped to that conclusion, I dosed several spoons of L-asorbic acid, a multivitamin, and Advil. Felt better in an hour and ever since *knocks on wood*

            The figures earlier in the year here were very low but east PA was hit. The data I am privy too suggests the return appearance is more widespread and the hospital facilities are freaking out because as you probably know there isn’t much slack capacity in a regular facility. I just read our Mickey Mouse governor isn’t going to illegally close the state down again but is urging everyone to get their stuff together. I agree with him on this, but still want him arrested lol.

            I’m glad your wife was OK in that accident, my mother was in a similar multi car fender bender in her then Liberty maybe ten years ago and she regrets not suing. Now that the D platform is deprecated there may be a MKFlex deal coming in the future, assuming you can find a retail example. I’m not sure if Ford took that model fleet at some point like the Panther or not.

          • 0 avatar
            Adam Tonge

            One of the biggest problems right now is hospitals being able to staff enough people. Where my wife works, she can pick up any shift on an off day, or a night shift, and make her hourly wage + overtime + $35/hour. She currently has three coworkers in the hospital.

            Even if health care workers don’t pass away, if enough of them are out for 14 days, it can but critical care areas in a bad spot.

          • 0 avatar
            FreedMike

            Glad to hear the Tonges are all well, Adam.

            It’s apparently pretty easy to get COVID at a hospital – my ex’s dad got it from his wife after she was hospitalized. He had some underlying issues and died a couple of weeks ago. COVID does a real number on the elderly, particularly if they’re not healthy.

            We’ve had three scares here, but thank God, nothing came of them.

          • 0 avatar
            28-Cars-Later

            That’s a very good point, in hockey terms instead of resting your first two lines they are all in the penalty box and you’re pulling players from the practice squad to replace them.

          • 0 avatar
            28-Cars-Later

            @Freed

            Generally speaking its always been easier to become infected with something in a hospital facility simply because you are sharing similar areas with a multiple of diagnosis.

          • 0 avatar
            FreedMike

            @28, yep, pretty much. Difference being that COVID is potentially more dangerous than the other bugs you’d pick up in the ER.

            In my case, I’m pretty darn healthy, so I feel confident I could ride it out. Same for my kids. But my oldest daughter nannies for a couple of little kids, and my girlfriend cares for her elderly dad, who has cancer. I try not to take chances.

          • 0 avatar
            28-Cars-Later

            @Freed

            I agree, very important to think of others. I’ve unfortunately been unable to visit my mother much since this happened as she falls in the high risk category.

          • 0 avatar
            FreedMike

            @28:

            Off topic, but I am looking at a car for my kid. She totaled out the old Buick…moment of silence in the Church of 3800. Insurance company is cutting me a check for four grand, which is WAY more than the thing’s worth, and there are some mechanical issues I’d rather not have to fix, so I think I’m inclined to take the money and run with it.

            What would your thoughts one on a an early-2000s Subaru Outback with that’s had the head gaskets and timing belt replaced? I’m seeing them for about five grand with the repairs done.

          • 0 avatar
            28-Cars-Later

            Forgive me for being long winded.

            A dear friend of mine was put in a similar situation in August when her car was totaled. I’ll tell you what I told her, the days of the $2000 beater are over. Automotive production severely dropped off in 2008 and wasn’t close to normal until 2012. Numbers out of the air, but my guess is 30-35% of total vehicles which would have normally been produced, weren’t, and economic situation prior to 2020, demand on the traditional second tier used car (7-10+ years) was high. Now I’m seeing 07s retailing for 5K-10K… this is madness.

            My friend is a traveling CNA for hospice, she puts a lot of miles on her car and really doesn’t get paid enough so it was going to be a challenge. I ended up using the research I had done for my new car and found her an identical model one year older with 15K miles I believe was priced incorrectly in Akron. I think they logged into Black Book/Manheim and saw a ’17 did 15,5 so that’s how they priced it. But in MMR, you have to put in additional info such as mileage, condition, color, and region for the “adjusted” valuation. I think they simply skipped that because my MMR was saying 17,5 with those low miles. She went out and got the ’17 IM and I seriously think has put like 7000+ miles on it since Sept.

            Subaru has always been a cult, even back in the day. Everyone and their grandmother knew the head gaskets were suspect and yet they used to bid them up so high prior to 2008. In 2015 my mechanic, who had acquired license somehow through somebody, told me had a customer who wanted a Forester. I’m not sure with what money but he went to the Wednesday sale and bought I think an MY07 or 08 with 105K miles for like 12K. My mouth dropped. 12K for a high miles car that MSRP’d for like 25 and change. Things were bad then, let alone now.

            So personally I don’t think much of a 15-20yo Outback for $5K unless its grandma’s cream puff or a stack of receipts. Stuff that old seems tempting, but what lies beneath are things like how old is the tranny fluid? When were the diffs last changed, if ever? Brake lines? Master cylinder? Shocks? Undercarriage? If you have to deal with the scam of emissions, how’s that? Here they are allowing 1 code after 15yo but two? GFY. I’m leery of stuff that old for a DD at this point in a northern climate. If you/daughter needed to sell/trade it you should be able to get decent money assuming good condition, but between now and then what else will it need besides a timing belt and head gaskets?

            I’m going to assume 5K is available in cash, I’d look for a low miles MY17/18 Corolla IM (or ’16 Scion IM) because it seems to be a sleeper in terms of value (I have an ’18) and let her pay a $10K note. Otherwise same deal but try to find something multiport with a conventional automatic or stick from about 2012 to now. My IM has a CVT but that’s the only wrinkle in terms of technology. No issues to this point. I’m really not aware of anything cheap and solid like ye olde 3800 in something newer.

      • 0 avatar
        28-Cars-Later

        Additional: I’m going back a few years but was it you who mentioned you were using Targeted Selection for onboarding candidates?

        • 0 avatar
          Adam Tonge

          Yes. My previous employer used Targeted Selection for interviewing/onboarding. I went through web based and virtual classroom training for it.

          I am looking at taking advantage of some of DDI’s other resources in 2021 with my current employer.

          • 0 avatar
            28-Cars-Later

            I worked on that product in 2016 before I left there (bug fixes and I loaded language content, I think Spanish and French). I know the original architect (who as a old man seriously resembles George Lucas) and met the people who created it and the I/Os who wrote the competency library. DDI also had the exclusive GM hiring contract until I heard 2018 (also Chrysler and before my time, my QA worked on VW Chattanooga. They assessed something like 93,000 candidates). I also worked on the system used to hire for all GM factory jobs ;) We never had a Ford contract though IIRC.

  • avatar
    geo

    Ford only tends to have quality problems with clean-sheet design launches. The Bronco should be fine in that regard.

    The shame here is how long it took for this product will have taken to get out the door, especially since it’s based on an existing Escape platform and drivetrain.

    • 0 avatar
      CoastieLenn

      The Bronco Sport is based on the Escape, yes but the full sized one is not. It’s a HEAVILY modified F150 chassis. Neither one share anything more with their platform mates than their underpinnings and drivetrains.

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