2021 Ford Bronco Delayed Until Summer 2021

Adam Tonge
by Adam Tonge

The automotive world’s most anticipated product is now delayed again. No, not the All-New Ford EcoSport. In a communication to dealerships, Ford confirmed that the 2021 Ford Bronco would be delayed until Summer 2021. The rollout change was forced by COVID-19 challenges that some of Ford’s suppliers are facing. In a communication sent to dealers that a tipster provided to TTAC, Ford also provided an update on some Bronco options.

Originally, order banks for the 2021 Ford Bronco were going to open on Monday, December 7. That date has now moved to mid-January. The conversion window, which is the period of time a Ford dealer and the buyer have to place a 2021 Bronco order, has been moved to mid-January through March 19, 2021. Orders must be placed by dealers, and customers will receive a delivery window in May 2021. First customer deliveries will now begin in summer 2021 instead of spring 2021.

Ford has made it clear that this delay is tied to a supplier issue. Coronavirus challenges have had a significant impact on a number of Bronco suppliers. Ford has not named these suppliers. Due to a high number of Bronco reservations, and COVID-19 related delays, Ford anticipates some Bronco reservations will be pushed into the 2022 model year. Previously, Bronco orders placed by September 18, 2020, would be built for the 2021 model year. Ford has not indicated if that date will change, but they have said that reservations will still be fulfilled in approximately the same order received.

This delay has also pushed back one of the 2021 Bronco’s most mythical options; the Sasquatch Package and manual transmission configuration, or Mansquatch, will not be available for 2021. If a buyer wants a 2021 Ford Bronco with the Sasquatch Package, it will be automatic-only. The seven-speed manual transmission will still be available on the 2021 Ford Bronco. However, much like Bigfoot, no one will ever see a 2021 Ford Bronco with the Sasquatch Package and manual transmission. That is, unless someone camps outside of Michigan Assembly Plant with a 16mm camera and films a grainy Patterson-Gimlin film style motion picture.

The other piece of Bronco news in today’s communication should please First Edition reservation holders. Ford has added a black interior option to the First Edition Bronco. To many First Edition reservation holder’s dismay, Navy Pier was originally the only interior option for First Edition Broncos. Ford would not confirm that Bronco Navy Pier interiors were Mercury Villager Nautica Edition interiors found in a Detroit area warehouse.

The 2021 Ford Bronco delays are unfortunate for customers, dealers, and Ford Motor Company. Enthusiast customers are growing impatient with the process, and want their vehicles. At the same time, Ford Dealers and Ford Motor Company would like to turn on the money printer that is the Ford Bronco.

The silver lining in the delays is that Ford may once again be focused on making Quality Job One. After the disastrous launch of the Explorer and Aviator, Ford needs to make sure core product launches are not plagued with quality issues. We’ll have to wait until next summer to see if they’ve figured it out.

[Images © 2020 Adam Tonge/TTAC]

Adam Tonge
Adam Tonge

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  • 28-Cars-Later 28-Cars-Later on Dec 06, 2020

    Nice piece Adam.

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    • 28-Cars-Later 28-Cars-Later on Dec 07, 2020

      @Adam Tonge Forgive me for being long winded. A dear friend of mine was put in a similar situation in August when her car was totaled. I'll tell you what I told her, the days of the $2000 beater are over. Automotive production severely dropped off in 2008 and wasn't close to normal until 2012. Numbers out of the air, but my guess is 30-35% of total vehicles which would have normally been produced, weren't, and economic situation prior to 2020, demand on the traditional second tier used car (7-10+ years) was high. Now I'm seeing 07s retailing for 5K-10K... this is madness. My friend is a traveling CNA for hospice, she puts a lot of miles on her car and really doesn't get paid enough so it was going to be a challenge. I ended up using the research I had done for my new car and found her an identical model one year older with 15K miles I believe was priced incorrectly in Akron. I think they logged into Black Book/Manheim and saw a '17 did 15,5 so that's how they priced it. But in MMR, you have to put in additional info such as mileage, condition, color, and region for the "adjusted" valuation. I think they simply skipped that because my MMR was saying 17,5 with those low miles. She went out and got the '17 IM and I seriously think has put like 7000+ miles on it since Sept. Subaru has always been a cult, even back in the day. Everyone and their grandmother knew the head gaskets were suspect and yet they used to bid them up so high prior to 2008. In 2015 my mechanic, who had acquired license somehow through somebody, told me had a customer who wanted a Forester. I'm not sure with what money but he went to the Wednesday sale and bought I think an MY07 or 08 with 105K miles for like 12K. My mouth dropped. 12K for a high miles car that MSRP'd for like 25 and change. Things were bad then, let alone now. So personally I don't think much of a 15-20yo Outback for $5K unless its grandma's cream puff or a stack of receipts. Stuff that old seems tempting, but what lies beneath are things like how old is the tranny fluid? When were the diffs last changed, if ever? Brake lines? Master cylinder? Shocks? Undercarriage? If you have to deal with the scam of emissions, how's that? Here they are allowing 1 code after 15yo but two? GFY. I'm leery of stuff that old for a DD at this point in a northern climate. If you/daughter needed to sell/trade it you should be able to get decent money assuming good condition, but between now and then what else will it need besides a timing belt and head gaskets? I'm going to assume 5K is available in cash, I'd look for a low miles MY17/18 Corolla IM (or '16 Scion IM) because it seems to be a sleeper in terms of value (I have an '18) and let her pay a $10K note. Otherwise same deal but try to find something multiport with a conventional automatic or stick from about 2012 to now. My IM has a CVT but that's the only wrinkle in terms of technology. No issues to this point. I'm really not aware of anything cheap and solid like ye olde 3800 in something newer.

  • Geo Geo on Dec 06, 2020

    Ford only tends to have quality problems with clean-sheet design launches. The Bronco should be fine in that regard. The shame here is how long it took for this product will have taken to get out the door, especially since it's based on an existing Escape platform and drivetrain.

    • CoastieLenn CoastieLenn on Dec 07, 2020

      The Bronco Sport is based on the Escape, yes but the full sized one is not. It's a HEAVILY modified F150 chassis. Neither one share anything more with their platform mates than their underpinnings and drivetrains.

  • SCE to AUX They're spending billions on this venture, so I hope so.Investing during a lull in the EV market seems like a smart move - "buy low, sell high" and all that.Key for Honda will be achieving high efficiency in its EVs, something not everybody can do.
  • ChristianWimmer It might be overpriced for most, but probably not for the affluent city-dwellers who these are targeted at - we have tons of them in Munich where I live so I “get it”. I just think these look so terribly cheap and weird from a design POV.
  • NotMyCircusNotMyMonkeys so many people here fellating musks fat sack, or hodling the baggies for TSLA. which are you?
  • Kwik_Shift_Pro4X Canadians are able to win?
  • Doc423 More over-priced, unreliable garbage from Mini Cooper/BMW.
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