QOTD: How Should Jeep Fight Back Against Ford?

Tim Healey
by Tim Healey
qotd how should jeep fight back against ford

Earlier today, I gave you my take on how Jeep should fight off the challenge posed to the Wrangler from the new Ford Bronco.

Now it’s your turn.

I don’t need a lot of words to set this up. It’s pretty self-explanatory. If you were in charge of Jeep, or just the Wrangler team, what would you do, both right now and in the near and long term, to fight back? Product changes? Just a marketing boost? Something else.

Pretend you’re Mike Manley for a minute and give us your take on how you’d push back against a rival invading a space you practically owned.

You know the drill.

Join the conversation
5 of 44 comments
  • ToolGuy ToolGuy on Jul 05, 2021

    "How Should Jeep Fight Back Against Ford?" Jeep can't fight back against Ford. No one can. Ford is unbeatable. www.mercuryvehicles.com

    • ToolGuy ToolGuy on Jul 06, 2021

      Look how Lincoln walked all over Lexus in the sedan market. www.lincoln.com www.lexus.com [click on the "SEDANS" tab on each page]

  • Oberkanone Oberkanone on Jul 06, 2021

    No frills lower cost trim levels for all trail rated models. I'll suggest "Base Camp" as the nameology.

  • Jmiller417 Jmiller417 on Jul 06, 2021

    It already is with the 4xe and 392.

  • CecilSaxon CecilSaxon on Jul 06, 2021

    Jeep relies upon brand loyalty and attachment so the answer is simple- just work on building a better product than Ford.