Category: Media

By on May 26, 2021

Guyton

Appointed Mazda North American Operations (NAO) president and CEO, Jeff Guyton replaces Masahiro Moro effective June 24th. Recalled to Hiroshima, Moro becomes the newly-minted Chief Communications Officer.

Guyton’s oversight includes North America, Canada, Columbia, and Mexico, along with US and Mexican vehicle production.

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By on May 25, 2021
chief communications officer

Audi’s Emilie Cotter

Hyundai and Audi both filled high-level communications posts this week. Audi promoted Emilie Cotter, while at Hyundai Sarah Fullwood arrived devoid of automotive experience.

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By on May 14, 2021

TLX Type S

The 2021 Acura TLX Type S will pace the field at the Acura Sports Car Challenge at Mid-Ohio in Lexington, Ohio this weekend. The TLX Type S’ debut is one we reported previously, with more details available now than Acura had previously released.

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By on May 13, 2021

Acura MDX SUV

The 2022 Acura MDX SUV’s Top Safety Pick (TSP) from the Insurance Institute for Highway Safety runs counter to all the racing around done in Acura’s commercials. The MDX is the automaker’s third vehicle to receive the IIHS’s highest safety rating, along with the RDX and TLX.

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By on May 8, 2021

connected vehicle

Connected vehicle sales will grow 20 percent in 2021, with a 10.4 percent compound annual growth rate (CAGR) between 2020-2026 according to ABI Research, a tech market advisory group.

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By on May 5, 2021

California PHEV

Electric vehicles are one way to carbon neutrality. Yet 20 percent of California PHEV owners have gone back to gas-powered vehicles.

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By on May 4, 2021

Polaris

Polaris today affirmed the appointments of a new CEO and CFO, both of whom had been serving in interim roles since January. The manufacturer of motorcycles, off-road vehicles, and boats named Michael Speetzen as CEO, and Bob Mack as CFO.

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By on April 20, 2021

 

IONIQHyundai’s 2021 Ioniq hybrid and plug-in hybrid received the Best Hybrid Car and Plug-In Hybrid awards from U.S. News & World Report. Our question is, are they the best hybrids or not? Did the right car(s) win?

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By on February 12, 2021

F-150

The 2021 Ford F-150 has a plethora of parts and accessories available, but none like a rocket booster that comes with a virtual version of Ford’s best-seller.

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By on February 8, 2021

Fast

The ninth Fast and The Furious epic was announced during Super Bowl LV in typical Fast fashion, with an over-the-top trailer to herald yet another chapter in a franchise where the stars outgrew the cars central to the theme.

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By on February 8, 2021

 

Mitsubishi

As the 2022 Mitsubishi Outlander ships to U.S. dealers, there will be a live reveal on Amazon, an auto industry first. On February 16 at 3 p.m. Pacific time, you can see the newly-designed 2022 Outlander.

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By on December 23, 2020

BMW YouTube award

BMW videos on YouTube accessed by more than one million subscribers have earned the German automaker a coveted Golden Button Award.

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By on December 17, 2020

Electronic Arts Outruns Take-Two

Electronic Arts said it had reached an agreement to buy Codemasters in a deal worth $1.2 billion, beating rival video games maker Take-Two Interactive Software to the finish line for the British company.

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By on December 1, 2020

Ford has hired Suzy Deering as global chief marketing officer to help execute its plan to unlock customer and company value. Deering will join Ford as head of Global Marketing on January 4, 2021, from worldwide and North America CMO at eBay for five-plus years.

Deering will succeed Joy Falotico as Ford CMO.  The company previously announced that Falotico, who has been managing both marketing and the Lincoln brand for the past three years, will be dedicated solely to her role as president of the Lincoln Motor Company, Ford’s strategically important and growing luxury vehicle brand.

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By on June 29, 2020

American Honda has joined a cadre of sizable brands opting to pause advertising on Facebook and Instagram in order to “stand with with people united against hate and racism.” It’s part of a broader campaign, called #StopHateforProfit, in which activists push brands to boycott social media giants until they enact stricter regulations about what constitutes actionable language that should be censored/penalized.

Over the last few days, we’ve seen numerous companies adopt the increasingly popular campaign, yet the reasons for doing so seem as varied as their individual terms and conditions. Multinational consumer goods company Unilever said it will scrap all social media advertising for the remainder of 2020 in the United States. While most attribute this primarily to hate-speech concerns, the company also noted that the contentious political climate on those platforms (including Twitter) having become undesirable for its own advertising purposes. Coca-Cola is similarly pausing social media spending for a few weeks, it’s made it clear that it’s not joining the official boycott, despite claims to the contrary in the news.

While Honda’s involvement in the movement is a little easier to follow, there are still a few twist and turns. Read More >

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