Category: Advertising

By on February 5, 2021

Rawpixel.com/Shutterstock.com

It’s about that time. It’s the time of year where we gather around the biggest screen in our social group with dozens of our closest friends and/or acquaintances we at least trust to bring the good beer. Time to share all of those great recipes you’ve been working on — whether for guacamole, wings, or a lovely new strain of a communicable disease.

Ahem.

Yeah, let’s not do that. Let’s stay home, make a small batch of guac for your own fam, and spring for the good stuff yourself since you don’t need to account for the one guy who brings a sixer of Natty Light when you’ve stocked the fridge with artisanal growlers.

Since the crowds won’t be too rowdy, you can finally pay attention to both the commercials and the big game. We’ll have live-ish coverage of the automotive-adjacent ads during the game, but as usual, some automakers have released their ads early. Check ’em out!

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By on January 29, 2021

Mini

Backed by Mini, URBAN-X’s ninth early-stage startup is an ongoing effort to improve city life, in the midst of the automaker’s waning sales.

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By on January 26, 2021

BMW published a four-minute and change ad a couple weeks ago for the start of the virtual CES 2021 show. Though this would not normally be a subject worth covering, this particular ad seems to indicate BMW believes their own E65 7-Series is for ridiculous out of touch Boomers.

Marketing departments always know what they’re doing, right?

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By on January 6, 2021

Kia

Kia revealed its new logo and brand slogan while you were asleep last night, signifying the Korean automaker’s ambitions to become a leader in the industry by revamping nearly all facets of its business.

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By on December 29, 2020

Screenshot of Mercedes ad

You’ve probably seen a certain Mercedes-Benz ad this year. Or maybe in years past – I think the ad in question ran last year, as well, and maybe even before then.

It’s a holiday ad featuring one of the brand’s luxury SUVs and advertising a winter sales event for Mercedes.

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By on December 23, 2020

BMW YouTube award

BMW videos on YouTube accessed by more than one million subscribers have earned the German automaker a coveted Golden Button Award.

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By on December 1, 2020

Ford has hired Suzy Deering as global chief marketing officer to help execute its plan to unlock customer and company value. Deering will join Ford as head of Global Marketing on January 4, 2021, from worldwide and North America CMO at eBay for five-plus years.

Deering will succeed Joy Falotico as Ford CMO.  The company previously announced that Falotico, who has been managing both marketing and the Lincoln brand for the past three years, will be dedicated solely to her role as president of the Lincoln Motor Company, Ford’s strategically important and growing luxury vehicle brand.

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By on October 9, 2020

Last night I was watching my beloved Chicago Bears stumble and bumble their way to a win over the Tampa Bay Tom Bradys when I saw an ad for Ford in which the company claimed they “electrified the Mustang.” My inner fact-checker was not pleased.

Yes, of course, Ford does have an all-electric crossover-ish (more like raised five-door, but Ford insists on calling it an SUV or crossover) called the Mustang Mach-E. It’s part of the Mustang “family”. So, in the strictest sense, Ford does sell an all-electric Mustang.

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By on October 7, 2020

While General Motors still plans on debuting its all-electric Hummer on October 20th in a live-stream event catering to industry watchers and EV super fans, it will also be dipping into its marketing budget to give those watching the first game of Major League Baseball’s World Series a glimpse of the beast.

Two weeks from now, the automaker will pull the trigger on a synchronous media extravaganza guaranteed to place the electric behemoth in front of as many eyes as possible. In addition to the official debut and Fox’ baseball slot, GM has also purchased time during NBC’s The Voice  which is estimated to draw in around 9 million viewers when it returns for its 19th season.

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By on September 29, 2020

Toyota’s all-new Venza fills a two-row, crossover-sized void between the smaller RAV4 and the larger Highlander, and is essentially a return to what the Highlander was originally. To help draw in buyers to its resurrected nameplate, Toyota decided to use a long-standing Subaru ad trope: the family pet.

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By on September 1, 2020

Finding the perfect celebrity endorsement occasionally means deciding which public persona aligns most closely with your corporate image — and figuring out how to lock down that commitment by waving a wad of cash beneath their nose.

The rest of the time it’s just a matter of hooking the biggest fish on your reel and dragging that thing into the boat to secure an all-important photograph together. Hyundai recently decided upon the later for its upcoming Ioniq sub-brand by tapping the K-Pop icon known as BTS.

While you’ve probably heard of the Ioniq liftback, you may not have known Hyundai plans to use the name to create an all-electric subsidiary mimicking exactly what the Genesis brand did for the automaker’s luxury vehicles. Odds are also good you’re not overly familiar with South Korea’s BTS, unless you’re a prepubescent girl or happen to share their taste in music and/or androgynous young men. But we can assure you that they are indeed international sensations — heartthrob material that Hyundai believes will make superb ambassadors for its upcoming EV brand. Read More >

By on June 29, 2020

American Honda has joined a cadre of sizable brands opting to pause advertising on Facebook and Instagram in order to “stand with with people united against hate and racism.” It’s part of a broader campaign, called #StopHateforProfit, in which activists push brands to boycott social media giants until they enact stricter regulations about what constitutes actionable language that should be censored/penalized.

Over the last few days, we’ve seen numerous companies adopt the increasingly popular campaign, yet the reasons for doing so seem as varied as their individual terms and conditions. Multinational consumer goods company Unilever said it will scrap all social media advertising for the remainder of 2020 in the United States. While most attribute this primarily to hate-speech concerns, the company also noted that the contentious political climate on those platforms (including Twitter) having become undesirable for its own advertising purposes. Coca-Cola is similarly pausing social media spending for a few weeks, it’s made it clear that it’s not joining the official boycott, despite claims to the contrary in the news.

While Honda’s involvement in the movement is a little easier to follow, there are still a few twist and turns. Read More >

By on May 29, 2020

Tesla shareholders are scheduled to vote in July on whether or not the brand should start advertising product like every other automaker on the planet. It’s something the board and CEO Elon Musk have long resisted, and not without good reason. As a car brand, Tesla probably enjoys more free publicity than anyone else.

Musk has effectively mastered social media. He knows what buttons to press to earn more attention, and his one-man campaign has helped the company get where it is today more than the slickest ad copy could have hoped to.

Tesla also managed to spin this into a strength against would-be critics. Anytime someone laughs at the brand for not spending on traditional marketing, its acolytes point to the Musk talking point that cash is better used for development — a claim that holds some real weight, thanks to the brand having some of the most desirable electric vehicles on the market. But Tesla’s mystique won’t last forever, and it won’t be able to count on Elon Musk’s upper echelon Twitter game indefinitely.   Read More >

By on April 10, 2020

With no reason to risk going outside and industrial news at an all-time low, I’ve retreated into curiously dry hobbies as a way to maintain my sanity.

A substantial portion of my time has been devoted to parsing through old automotive catalogs and marketing materials. As someone who is notoriously difficult to shop for, dusty paperbacks that can easily be found for a nickel at any estate sale turned out to be ideal gifts… and I amassed a sizable collection. Over the weekend, I found myself going through vintage television spots — noticing they’re quite a bit different from the ads we encounter today.

While automotive marketing has evolved through the ages, there was a long stretch of time where companies basically just filmed a car driving around as a disembodied voice explained its strengths. This was back when advertisements featured voice-overs telling you that “Quality is Job 1” at Ford, or a choir of voices joyfully acknowledging that they absolutely loved what Toyota was doing for them.

Today, I’m celebrating the 30th anniversary of a totally mundane promotion from 1990 called “National Cadillac Week.” While the free AVIS rental and cash back on your purchase weren’t unusual (then or now), I happened to encounter it exactly three decades after it originally aired — as if destined by fate. It was a glaring reminder of how much car ads have changed in that time period. Read More >

By on February 2, 2020

It’s that day – Super Bowl Commercial Sunday!

I’ll be sharing the automotive commercials as they appear during the game. Keep refreshing this post so you can stay up-to-date.

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