Audi Capitalizes on Presidential Debate Viewership With Action-packed Ad
To disenfranchised voters, sitting through the first of the presidential debates tonight will be akin to laying back in a 19th century dentist’s chair. Open wide.
Politics (mostly) aside, Audi saw the potential viewership and wasn’t about to let a TV audience of that size pass it by. In its new spot for the Audi RS7, the automaker stages a John Woo-worthy valet battle that should provide some viewer relief.
According to Ad Age, Audi bought time during all three debates for the ad. Who needs the Superbowl? In it (which you can view here, avoiding tonight’s potential pain), a male and female valet, both of them much younger and spry than the actual candidates, clobber each other for the keys to the fastback four-door.
The ad ends with a message: “Beautiful things are worth fighting for. Choose the next driver wisely.” See what they did there? A far as political commentary goes, this counts as extremely subtle.
While the Audi’s attributes get short thrift in the ad, it’s worth noting that the 2017 RS7 makes a total of 605 German horses (in Performance guise) from its twin-turbo 4.0-liter V8.