By on September 26, 2016

Audi RS7 ad

To disenfranchised voters, sitting through the first of the presidential debates tonight will be akin to laying back in a 19th century dentist’s chair. Open wide.

Politics (mostly) aside, Audi saw the potential viewership and wasn’t about to let a TV audience of that size pass it by. In its new spot for the Audi RS7, the automaker stages a John Woo-worthy valet battle that should provide some viewer relief.

According to Ad Age, Audi bought time during all three debates for the ad. Who needs the Superbowl? In it (which you can view here, avoiding tonight’s potential pain), a male and female valet, both of them much younger and spry than the actual candidates, clobber each other for the keys to the fastback four-door.

The ad ends with a message: “Beautiful things are worth fighting for. Choose the next driver wisely.” See what they did there? A far as political commentary goes, this counts as extremely subtle.

While the Audi’s attributes get short thrift in the ad, it’s worth noting that the 2017 RS7 makes a total of 605 German horses (in Performance guise) from its twin-turbo 4.0-liter V8.

Get the latest TTAC e-Newsletter!

18 Comments on “Audi Capitalizes on Presidential Debate Viewership with Action-packed Ad...”

Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • mcs: The closest I got to a trip Russia was a visit to the KAMAZ plant in Tatarstan. The invitation was withdrawn at...
  • Gabe Ets-Hokin: Hey! Here’s a wacky idea: let’s all drive our own f-ing cars and then focus billions of...
  • el scotto: “The Preppy Handbook” came out in 1980. “Real Men Don’t Eat Quiche” came out...
  • el scotto: Mr. Daily Sir, every farm boy from Kokomo to Muncie can see the bright lights of Indianapolis -Heywood...
  • el scotto: @DungBeetle 62, Sir, the SL-class, E-class, Miata, or AMG were better than most of those GM products. A...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber