BMW Is Making Fun Of The Toyota Camry With A Used 3 Series Sedan
Call them frenemies. BMW and Toyota are working together on a high-profile sports car project that will result in a long-awaited Supra successor and a replacement for the Z4. Two heads are better than one.
“The concept works, the platform can deliver and now we have two proud sets of engineers — one group German, one group Japanese — who are each fighting and arguing for the car they want,” BMW sales boss Ian Robertson said last year.
The fighting and arguing extends beyond the R&D facilities in Munich and Toyota City.
No. BMW chose the most basic, beige, new Toyota Camry to make a point on behalf of a bright red pre-owned 3 Series.
Hardly the work of a BFF.
Like any good Canadian, I was sitting down with some pop and chips for some NHL playoffs action when, apparently, a stroller commercial popped up. See, strollers grab my attention, presumably because of the joint fatherhood/wheels affection. But then the strollers switched to bicycles, and it became clear that this wasn’t an advertisement for strollers but rather for twin boys. Buy one, get one free.
The twins stroll together, bike together, graduate together, get married together, and clearly buy identical side-by-side homes together. They dress alike, do their hair the same way, and carry messenger bags and coffee flasks.
But then their paths diverge. As the brothers leave for work, one exiting 69 Maple Main Street on the way to a red, F30 BMW 3 Series, the other leaves 71 Maple Main Street and pauses.