By on February 2, 2017

Like it or not, advertising is a legitimate art form, studied and dissected just like its sculpture and literature forebears. As the high holy day of the medium approaches this weekend, I thought it appropriate that we discuss some of history’s greatest automotive advertisements.

And don’t worry, we will have a roundup of The Big Game’s best car-specific spots coming soon.

Ideally, an advertisement should sell a car. That’s the point, right? But it seems the most memorable adverts do more than facilitate a transaction — they make a connection with viewers that lasts longer than the 30-second run time. The message stays with the potential buyer for years.

I’ve selected a few of my favorites, and my absolute favorite is at the bottom. But I’m sure you’ll tell me I’m wrong, so feel free to link to your faves.

2016 was a rough one for celebrities, it seems, but in January we didn’t realize just how bad it would get. We’d lost David Bowie, though, and that’s all it took to make this Audi commercial pull at the heartstrings.

1996 was a big year for me. It’s the year I graduated high school, but it’s also the year Nissan killed off the Z for a while. But when their creative team decided to make a memorable advertisement, nothing else on the showroom floor evoked excitement like the 300ZX. So they used a toy Z instead.

I’ll admit it — unlike just about everyone else in the world, I’m not a Star Wars fan. I might have watched one of the films when I was a kid, but the franchise didn’t impact me like most. It took until last summer to get me through all of the films (to that point) with my kids. But the excitement this kid must be feeling when he uses The Force to start a Volkswagen is palpable.

My favorite is one I’ve shown before on these pages — and yes, it’s another Z. It’s the epic “Black Gold” commercial for the 1980 Datsun 280ZX Anniversary edition, and it’s packed full of era-specific disco-tastic cliches, including the best moustache this side of John Oates.

So — take your pick of these four, or add your own. Which car commercial is your favorite?

 

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133 Comments on “QOTD: What Is Your All-Time Favorite Automotive Commercial?...”


  • avatar
    Zackman

    My favorite QOTD car ad? Hands-down my all-time favorite:

    VW super bowl Star Wars Darth Vader little boy.

    My second? Lee Iacocca in 1981 or 1982 promoting Chrysler K-Cars: “If you can find a better car, buy it”!

    Well, for better or for worse, we bought a K-Car… A new base model 1981 Reliant, owned it for 7 years. A 2-year-old 1984 E-Class, owned it for 8 years. A new 1990 Acclaim, owned it for 10½ years. My F-i-L owned three K-cars. Then an Acclaim. Then he went back to Ford and owned three Taurus\'(sic) and a Focus as his last car.

    • 0 avatar
      JimZ

      incidentally, VW has my vote for the car commercial I hate the most. It was a few years ago, and the scene was some guy playing catch (poorly) with his young son. The voice-over came in and said “Passat. Pass down something he *will* be grateful for.”

      and I nearly threw the remote through my TV. Here we have a man taking care of and playing with his son (which a lot of kids would love to have) and VW wants you to believe that’s *less* valuable than one of their garbage cars which will be a junk money pit by the time he’s old enough to drive it?

  • avatar
    Land Ark

    This one, of course.

    https://youtu.be/pNzcRNrkdCw

    I also like this one – I spent $25,000 on a new car because my otherwise perfectly fine car needed its door handle repaired.

    https://youtu.be/N7hpyGgDW6I

    • 0 avatar
      Chris Tonn

      I’d forgotten about that Subaru ad – that Cutlass looks GOOD, save the floppy handle.

      • 0 avatar
        Johnster

        The Subaru commercial reminds me of when I was a little kid and our family car, a ’58 Ford Fairlane 500 was in the shop. The shop gave us a loaner which was a Studebaker Lark 4-door sedan. Both front doors in the Lark would not open. To get in or out, you had to crawl over the front seat and get into the back seat, then open one of the rear doors.

        We were desperate to have car, there was some emergency thing going on. My mother was wearing a dress and not at all happy about the loaner car. Moreover, some of my friends saw her crawling over the front seat back and were laughing and pointing at her because they saw her underwear.

  • avatar
    True_Blue

    It’s not a car commercial per se, but this one has gotta be on the all-time list:

    The Shell / Ferrari F1 spot:

  • avatar
    Tarditi

    Time to unpimp ze auto

    After that, I liked the Joe Isuzu line of commercials

    Another great one for music and cinematography was the Shiny Toy Guns cover of Major Tom fir the Lincoln commercial. The commercial really made you believe that this car was a technological marvel. A car commercial got me to pay for a digital download of a song (but not interested in the car!). Well done.

  • avatar
    MrCornfed

    This isn’t just my favorite car commercial, it’s my favorite commercial, period. The stereotype no longer really holds, but it was pitch perfect for the time.

    I give you Audi Yuppies:

  • avatar
    wintermutt

    https://www.youtube.com/watch?v=3LPWpzNWO88

  • avatar
    OldManPants

    All Subaru Doggie Drivers!

  • avatar
    -Nate

    @ Chris :
    .
    You’ve watched _all_ the Star Wars movies ? .
    .
    Seriously ? .
    .
    -Nate

    • 0 avatar
      Chris Tonn

      Save the most recent one from December, yes. I was in the room whilst watching the films – the kids insisted.

      I can’t swear that I was awake for the entirety of each movie, though.

      • 0 avatar
        -Nate

        You are seriously a good Daddy ! .
        .
        I watched the first three in the Theatre but that’s it, the blush went off the rose, I can’t even enjoy them on video now =8-( .
        .
        -Nate

  • avatar
    ajla

    I always liked the Lexus “something wicked” series.

    youtu.be/EA6HUySkFss

    What a great era. Mid-size sedans with V8s, a company touting that they are the fastest over “most advanced”, and a Lexus vehicle with a front end that wasn’t inspired by a bad shroom trip nightmare.

  • avatar
    StudeDude

    Since it has stayed with me for almost 50 years, the ’68 AMC Javelin commercial is my personal favorite.

  • avatar
    philadlj

    Best: Shell-Ferrari (also one of the best commercials for ANYTHING ever)

    Coolest: Honda “Cogs”

    Most Nostalgic: VW Cabrio “Pink Moon” , Mitsubishi Eclipse “Days Go By”

    Weirdest: Lancia Autobianchi Y10 “Sexy Robot”

    Most Dramatic: Maserati Ghibli Super Bowl ad “Strike”

    Best Pop Culture Reference: Audi R8 “Godfather”

  • avatar
    Arthur Dailey

    VW: ‘What does the man who drives the snowplow drive’.

    Mercury Cougar commercials with Farrah Fawcett.

    • 0 avatar
      stingray65

      I agree with the VW snowplow ad – here it is. It is also considered one of the all-time best TV ads by the advertising issue.

      https://www.youtube.com/watch?v=VQga04SbTjI

      The floating Beetle is also very good:

      https://www.youtube.com/watch?v=1qB0lb401ZU

      And another one called the funeral:

    • 0 avatar
      Pete Skimmel

      Arthur- wasn’t that Kate Jackson? Foxy back in the day.

  • avatar
    APaGttH

    The Kia Soul 2010 “Hampster” campaign.

    The launch ad featuring Fort Knox by Goldfish and the Black Sheep ad. The direct attack on other econoboxes as toasters, boxes on wheels, and hamster wheels

    It created a social media sensation and the effectiveness of the campaign can’t be denied.

    The ad that resonated with me as a target customer was the 2008 Chevy Malibu launch ad, with Oren Lavie’s Her Morning Elegance. As a father of an 8-year old daughter when this ad came out really tugged at my heart strings. It is hard to remember almost a decade ago what a departure the ’08 Malibu as to the steaming pile it replaced, and the ad showed the interior and styling of GMs first competitive midsizer in decades well.

    Last one – which is decades ago and I can’t find on YouTube. Lexus has an ad for one of their cars where the narrative was, you got married, you had kids, they went to school, they went to college and then they moved out. At that very moment Ode to Joy from Beethoven 9th start playing, there is the most appealing exhaust sound, and in an overhead shot a Lexus races onto the screen in a cloud of scattering autumn leaves. I still remember that ad and thinking to myself, “THAT will be me one day.” Just 5 or 6 more years to go…

  • avatar
    Shivatron

    I really liked Audi’s 2010 Super Bowl ad, “Green Police”, when it came out. Great premise (and who doesn’t like Cheap Trick?).

    It’s far, far funnier today for reasons that are obvious at the end of the ad.

    • 0 avatar
      Felix Hoenikker

      I wonder of the VAG marketing people had any idea of the clean diesel hoax they promoted.

      • 0 avatar
        ToddAtlasF1

        I doubt the marketing people knew the cars would one day be vilified by the people lampooned by the commercial. It was a funny ad, but did it really make anyone want to be green? Are you a nazi that wants to rob everyone of their personal freedoms? Yeah! I’m one too!

  • avatar
    Adam Tonge

    The Eminem/Chrysler 200/Imported from Detroit commercial from 2011. But, I’m a Detroiter.

    • 0 avatar
      Willyam

      It was an awesome use of image and atmosphere and a song. Can you imagine how badass it would have been for a Challenger SRT? I loved it anyway, but almost for what might have been.

    • 0 avatar
      PenguinBoy

      FCA (or was it still Chrysler back then?) came out with a whole whack of excellent commercials in this same time period. In addition to the Eminem commercial, I thought the Chrysler “Arrive in Style”, Jeep “Manifesto”, and Ram “Farmer” commercials were all excellent.

    • 0 avatar
      APaGttH

      THAT was a fantastic ad – yes. Great visuals, great message, Marshall is a decent actor. Shame the product turned out to be a pile of crap.

  • avatar
    seth1065

    The VW star wars add rocked when first seen and is still good today.

  • avatar
    DeadWeight

    The 300Z Ken & Barbie Toys one is up there.

    So is/are the Bob Eager ‘Like A Rock’ Silverado one(s).

    Of current ones, Dodge Ram ‘Praise’ (RAM has among the best ad firms out there), as it’s particularly timely/relevant to societal issues, political strife and mores/values of rural and even urban America now – it’s what a non-denominational sermon could be:

    http://www.youtube.com/watch?v=HVlgTkYXWik

    • 0 avatar
      Adam Tonge

      Chevy should go back to the “Like a Rock” commercials. Anything is better than ordinary people saying idiotic things about cars.

    • 0 avatar
      -Nate

      Thanx DW ~
      .
      That’s a Terrific advert ! .
      .
      The restaurant ‘ CHIPS’ @ 0.21 is actually in Hawthorne, Ca. on Hawthorne Blvd.No. of 120th St. ~ I eat there regularly, had my comfort lunch of liver, bacon and onions there yesterday .
      .
      It’s always popping up in movies and T.V. shows .
      .
      -Nate

      • 0 avatar
        DeadWeight

        That ad is more politically charged than RAM’s ‘God Made A Farmer,” yet they did it in a positive, not negative way.

        What could be more timely/good now than an ad about the value of work tied to family tied to sacrifice tied to people who make actual things (versus shifting money around and executing documents) that allow the nation to actually function at the most basic level?

        • 0 avatar
          -Nate

          Agreed but in a good way as you said =8-) .
          .
          I’m always hammering these basic upbeat forward looking values into my Teenaged Foster boys,much to the horror of the Family Services Department .
          .
          Interestingly , our success rate is far above anyone else’s .
          .
          NO SHAME in being a Farmer (I didn’t cotton to it) or any sort of Tradesman no matter what my own Father thought .
          .
          -Nate

          • 0 avatar
            DeadWeight

            Farmers rule. /no sarc

          • 0 avatar
            -Nate

            Shoveling shit and pulling tits wasn’t my idea of the good life….
            .
            Haying was O.K. as it was out door work .
            .
            I just pulled an all dayer battling wits with an old beat up Mercedes Diesel and I’m beat and sore but *much* happier than I ever was on the Farm .
            .
            -Nate

  • avatar
    PrincipalDan

    Absolute GOLD!

    https://youtu.be/SaZqQLpbjFU

    Valet can’t find your Oldsmobuick.

  • avatar
    Brian E

    I’m a certified VW hater but “it’s definitely sucking” will never leave my vocabulary: https://youtube.com/watch?v=xCIF6JF1O5U

  • avatar
    210delray

    Also a vote for the Ken and Barbie 300Z.

    • 0 avatar
      Arthur Dailey

      Duke remembered a good one. Chev used to unveil their new cars each year on the season premiere of Bonanza. Sunday nights. Used I believe Monument Valley made famous by John Ford.

      The Subaru border collie commercials currently showing are good.

      Ricardo Montalban became a cultural phenomenon with his Corinthian leather.

  • avatar
    dukeisduke

    The ad for the ’64 Chevrolet Impala, featuring Dinah Shore, shot from a helicopter, in Monument Valley, Arizona:

  • avatar
    Middle-Aged Miata Man

    This is the only ad I’ve ever seen that’s silenced 50-plus people at a Super Bowl party. Ram Trucks, “And God Made a Farmer.”

    https://youtu.be/AMpZ0TGjbWE

  • avatar
    ajla

    Ok, last one from me. F-body Trans Am.

    youtu.be/f9Ho-uyPock

    Everything about that is good.

  • avatar
    Adam Tonge

    There was another Nissan commercial with Barbie. Plus GI Joe, Dr Love, and a Pathfinder (I think it’s a Pathfinder).

  • avatar
    Truckducken

    Corinthian leather for me, thanks!

  • avatar
    Shane Rimmer

    I kind of liked the Subaru ones with Paul Hogan back in the days when the Outback was a wagon: https://www.youtube.com/watch?v=6z9qohzqq9g

  • avatar
    Sjalabais

    “Drive your Volvo like you hate it”:
    https://m.youtube.com/watch?v=E9c2Y8_2TH4
    60s Amazon commercial that fits the way many people used them up, having a lot of fun doing that.

  • avatar
    Kyree S. Williams

    I think the Lexus December to Remember commercials are entertaining. P.S…did you know the jingle / motif that’s heard in those commercials is part of a pre-existing song that Lexus licensed from the composer? I didn’t. I thought they’d had it made specifically for them.

  • avatar
    e30gator

    I had a Saturn SL2 with 5-speed in college. Great, simple car. I remember a commercial of a guy banging his head into the plastic “dent-resistant” doors. I think his girlfriend was nagging him or something. Good stuff.

  • avatar
    Loser

    The 93/94 Camaro ads with Jimi Hendrix “Let me stand next to your fire” playing. They called it “the official car of rock and roll” if I remember correctly.

  • avatar
    Thorshammer_gp

    I don’t see myself ever needing a truck, but I always liked the old Chevy commercials with Bob Seger’s “Like a Rock”:
    http://youtu.be/d2VgRiaDHWw

    I also remember enjoying the Subaru commercials with Paul Hogan when I was a kid, and the recent ones with the dog family are pretty well-done.

  • avatar
    OzCop

    I don’t have a link, but the MoPar Rapid Transit commercials from the late 60s was my favorite… Plymouth Road Runner, Dodge Charger, Dodge Super Bee, and other…

  • avatar
    Ermel

    Volkswagen Bug / Blue Flame.

    Blue Flame on its record run, roaring left to right. Voiceover: “When Gary Gabelich broke the land speed world record on October 23, 1970, he was glad he had a car he could rely on.”

    Bug trundling slowly through the dusk from right to left: “That evening, going home, he felt the same way.”

  • avatar
    Willyam

    First, an apology. I am sorry. I’m not really a sappy yuppy.

    Now, the Driver’s Live commercials (cut to diff lengths) by Mazda were excellent. Talk about nailing the spirit of a car! Of course, it helped that the first Miata I ever saw was on the campus of my university during Junior year. Living with the blue NA I had later was tricky as a 23 yr old, but nostalgia is a powerful thing. Almost makes me forgive the goofy add-on dash screen on the new one.

  • avatar
    Willyam

    …and in that same vein…Inner Mustang.

  • avatar
    scrubnick

    The 300zx commercial was quite good. I’d still like one of them.

    Other good ones:
    Lexus for the SC300 when it came out. A guy driving through the back country. The announcer says, “You have a 30 mile commute. You could either own a house closer to work or own the road in between.”

  • avatar
    ToddAtlasF1

    Audi’s 2017 SuperBowl VS ad is likely to be talked about during half-time.
    https://youtu.be/7PL7qHs3OgU

  • avatar
    nutbags

    Joe Isuzu rules!

  • avatar
    geozinger

    The Musclecar lives…

    https://youtu.be/zILlHwmB66M

  • avatar
    JimZ

    Jeep Grand Cherokee from the ’90s

    http://www.youtube.com/watch?v=IpOCrrqL_vc

    the video is labeled “Australia” but I remember seeing this one on TV.

  • avatar
    2manycars

    Gotta love the kids in the classroom hawking the “Big New” Studebaker, and who can forget that great jingle?

    https://www.youtube.com/watch?v=EbWA0IHDXlU

    (Of course as we all know, despite claims of being “new” Studebakers under the skin were pretty much the same from 1953 until the end.)

  • avatar
    dukeisduke

    Cool Paul Richards, with a crowbar, whacking the Endura front bumper on the new ’68 GTO.

    https://youtu.be/vZNNu1YuQ6c

  • avatar
    Rochester

    I don’t know what it was before watching that 280ZX “Black Gold” video, but I know what it is now.

    Thank you, TTAC. That made my day.

  • avatar
    2manycars

    Then there’s the “Red Carpet Ride” commercial for the 1967 AMC Ambassador. A neat trick to pull off in the pre-CGI era. All I could find is a poor-quality B&W video:

  • avatar
    W126

    One of the best and classiest car commercials!

  • avatar
    Arcadia Ego

    A couple of great ones –

    the operatic Saab ad from the 80s –
    http://www.youtube.com/watch?v=bikJjHXevNc

    and a more synth pop version from Isuzu – same era
    https://www.youtube.com/watch?v=hKfEivMfDPU

    and A typically funny Dutch VW ad –

  • avatar
    dbsmith1720

    Some oldies but goodies:

    Have you driven a Ford . . . Lately!

    GTI commercial with one word from the driver after running it through it’s paces . . .Ausgezeichnet!

    and Little GTI in German!

    Joe Isuzu was great.

  • avatar
    tonyola

    Volkswagen’s “1949 Auto Show” commercial.

  • avatar
    KevinB

    1999 Dodge Viper commercial with the Magic Carpet Ride mix.

  • avatar
    hgrunt

    Black Gold is all gold!

    Citroen CX2 with Grace Jones
    https://www.youtube.com/watch?v=kdT9oURGtTc

    1984 Corvette

  • avatar
    jlbg

    Amigo! Amigo!

  • avatar
    Steve Lynch

    An RV dealer in Ventura, CA circa 1989 doing his own TV commercial, ending with:

    “Folks, if you have no credit, bad credit, bankruptcy or divorce…come see us when things get better!”

  • avatar
    EMedPA

    Any and all of the Joe Isuzu commercials.

  • avatar
    Rnaboz

    Mazda celebrating its 100th win in IMSA with a RX-8 circling broken down Porsches, Corvettes, etc. While Patsy Cline sings ” I fall to pieces” in the background.

  • avatar
    05lgt

    Am I really the first to nominate BMW films: “The Hire” series? OK, short films, ads, …
    Dealership: Trunk Monkey
    OEM: Nissan “Dogs Love Trucks” with the Mr. K.
    Guess I like animals in Car ads.
    No links, google it your self.

  • avatar
    stingray65

    Chevy rules Ford in the all important egg test:

    http://testdrivejunkie.com/1960-chevrolet-truck-commercial-egg-test/

    Pontiac GTO enduro bumper – interesting trivia that the announcer is greatly out of breath after pounding the bumper, and died shortly thereafter from lung cancer.

  • avatar
    The_Imperialist

    I’ve written my share of car spots, and can think of only three for which I wish I could claim credit: Volvo “Survivors”; 2016 Honda Civic “The Dreamer”;and any one of Subaru’s doggie family spots.

  • avatar

    American Motors had some superb ads in the late 1960s. They hired really good talent (including young Robert DeNiro and Richard Dreyfuss) and the ads were funny.

    Lots of cool old car ads here:

    http://www.carsindepth.com/?cat=519

  • avatar

    My favorite automotive commercials are the ones done by Firesign Theater for Jack Poet Volkswagen. Nobody will ever make ads this surreal again.

    https://archive.org/details/Firesign_Theatre_Podcasting_003

  • avatar
    Lightspeed

    Nissan Z “toys” but Lexus GS “Something wicked this way comes” as runner up

  • avatar
    Arthur Dailey

    Dan Creed on the corner of Main and Filmore. “If you don’t buy your next car from Dan Creed, then shame on you.”

    Anyone who grew up within broadcasting distance of WKBW, Channel 7 in Buffalo during the 60’s and 70’s will remember that one.

    And the news team at Channel 7 invented the concept of ‘Eyewitness News’ and was the longest standing news team in American broadcast history. Irv Weinstein, ‘Commander’ Tom Jolls and Rick Azar. Dum, dum, dum, dum, dum dum dum. “It’s 11:00 o’clock do you know where your children are?”

  • avatar
    2manycars

    I’d say that the commercials Buster Keaton did for Ford merit at least an honorable mention:

  • avatar
    GS 455

    From the movie Used Cars: “This price is too f***ing high!”

  • avatar
    LuciferV8

    Back in 2013, Audi got it seriously right with their “Prom (Tradition)” super bowl ad:

  • avatar
    Astigmatism

    Maybe I shouldn’t be surprised that TTAC’s B&B aren’t fans of the Volkswagen spots from the late 90’s/early aughts, but they were some of the best commercials ever made, in my book – and certainly the best scored. Top three in ascending order:

    Jetta/wipers: https://www.youtube.com/watch?v=E6HofT9_fmk
    Jetta VR6/wedding: https://www.youtube.com/watch?v=GCJrQgyNYTo
    Cabrio/Pink Moon: https://www.youtube.com/watch?v=0nWuCZe4lSE

    One other that stuck with me: the “soul of a BMW” commercial they used to announce the E38:

    • 0 avatar
      Willyam

      A good question is, with these great “mini-films”, did it sell cars? Pink Moon was just gorgeous.

      You guys are jogging the rusty hinges on my memories of that decade…

      How about the “Sunday Afternoon” ad for the Golf?
      Song:Da Da Da (I Don’t Love You You Don’t Love Me Aha Aha Aha)

      https://www.youtube.com/watch?v=jdccNAOvPHg
      More:
      https://wheels.blogs.nytimes.com/2009/12/04/classic-ad-volkswagen-golf/?_r=0

      • 0 avatar
        Arthur Dailey

        Possibly the reason is that the VW commercials of the 60’s are regarded as some of the very best in advertising history.

        Just watch ‘The Man Who Drives the Plow’ and compare it to what the D3/D4 were pumping out at the same time.

    • 0 avatar
      la834

      Yeah, the “Pink Moon” VW advert is a stunner. Some kids driving to a party in a Cabrio, watchng people having a good time at the party, then deciding it still wouldn’t be as much fun as driving around at night in their convertible was and turning around to drive some more. Totally made me want to trade in my car for a convertible.

      When I was at the local auto show the year that was aired I mentioned to the booth babe at the VW display how great I thought that commercial was, which turned into a conversation about how much we both liked Nick Drake (who of course wrote/sang that song). That night, I had a dream where she and I were on an awesome date, then I woke up and realized I didn’t even get her name IRL. I actually went back to the auto show the next and final day just to see her but she had already flown to the next city and wasn’t there. :-(

  • avatar
    Geekcarlover

    Not necessarily one commercial, but a series. Nissan’s Dogs Love Trucks.

  • avatar
    LuciferV8

    This classic from Peugeot for the 205GTI:
    https://www.youtube.com/watch?v=F4yOLH9IpTE

    and its successor for the 208GTI:
    https://www.youtube.com/watch?v=nym8rtN12uc

    put a smile on my face every time.

  • avatar
    ColoradoFX4

    Behold, the 1993 Chameleon XLE

    http://www.nbc.com/saturday-night-live/video/chameleon/2859849?snl=1

  • avatar
    Driver7

    Greatest auto TV commercial: Reinhold … and his co-workers the best job in the world – they test drive Porsches … on the Autobahn:
    https://www.youtube.com/watch?v=4h2b6cup9o0

    Most brilliant, funny auto TV commercial: Kia’s Super Bowl spot for the Sorrento – genius concept, great music:
    https://www.youtube.com/watch?v=PeZsMrI-bHg

    Runner up: Infiniti’s campaign (TV and print ads) “When did it start for You?” – http://forums.vwvortex.com/showthread.php?574584-2003-MT-Car-of-the-Year-Infiniti-G35S-G35C

  • avatar
    Moparmann

    I emailed this one to a few people, asking them if this was to be their next car, LOL! :-)

    https://youtu.be/4dilUbkP-PI

  • avatar
    dougjp

    I think this is the most memorable car anti- “ads” of all time, which wouldn’t sell many cars! A Pacer!

  • avatar
    jim brewer

    VW “pink moon” commercial.

    Fiat 124 Remy Julien commercial.

  • avatar
    SoCalMikester

    lets GO
    lets LIVE
    lets LOVE every mile…

    the only way to travel, is CADILLAC STYLE.

    • 0 avatar
      28-Cars-Later

      A sweaty Johann wakes up and unfurls his comforter.
      “Vat did I dream?” he quietly says to himself as he reaches for his glasses on the endtable.
      “Cadillac… style? Vat is dat?” he says shaking his head before sliding the glasses on his nose.
      He turns and his bare feet emerge from under the covers as he lays them on the carpet and slips them into a pair of Uggs. Standing up, he walks over to the 1:4 scale model of the XT-SPC prototype on his dresser.
      “Now dis, dis is style” he says with his arms opening.
      “Tree inch windows, cubist contours, headlights stretched past both doors, a giant cat fisht grille, and the finishing touch, thirty for inch wheels”. He beamed as he looked over the model.
      “Now dat ist style”

  • avatar
    Lorenzo

    My all-time favorite was for the early ’70s Karmann Ghia.

    It showed a K-G speeding toward a big paper barrier. A voice-over intoned, “The Volkswagen Karmann Ghia is the most economical sports car you can buy.

    A shot of the K-G unable to break through the paper barrier. “It just isn’t as powerful.”

    I asked a former TTAC editor about that, and he said the K-G had its own advertising group, and he wasn’t part of it. That ad didn’t get shown for long. I wonder what happened to the advertising group?

    Anyway, the ad is where you’d expect:

  • avatar
    rpn453

    That black gold ad certainly appeals to the young child in me. They made that car look almost as cool as KITT.

  • avatar
    kuruma

    Youtube – Have you driven a Ford Lately, Commercial 1980’s.
    Youtube – Heartbeat of America Commercial 1980’s

    I read somewhere that at the time after the 3-4 year old daughter of a Campbell-Ewald exec.(Chevy’s Ad agency) started singing the Ford commercial song so often he came up with the Chevy- Heartbeat of America commercial in fall of 1986 and that went on to win several awards.

  • avatar
    Duaney

    Mad man Muntz. “My wife thinks I’m crazy, I’m giving them away!! My favorite

  • avatar
    z9

    Someone else above mentioned the 1984 GTI commercial:

    https://www.youtube.com/watch?v=3zcm4oS9IaM

    Looking at it now, it’s hard to appreciate the impact of this ad at the time. A German song for 30 seconds on TV was unheard of. Whatever “hipster” means now, this ad was it. And hey…I bought the car. In some ways I think this ad singlehandedly made VW cool again after some pretty rough times in which the Accord was the only game in town. The fact that the GTI was as fun as the ad promised didn’t hurt either. This first-generation GTI inspired incredible passion on the part of customers as well. I’ve never driven anything before or since where flashing your lights at fellow drivers was so universally practiced.

  • avatar
    Johnster

    About 45 years ago there was commercial for the then new 1970 or so Camaro coupe that showed the cars being driving in beautiful scenes, along the beach, up through mountain passes while a male singer sang “I drive my Camaro from the mountains to the sea.”

    It’s not on youtube and I haven’t seen it in ages, but supposedly the performer went on to be modestly successful as a singer/songwriter later in the ’70s.

  • avatar
    philipwitak

    the introductory spot run for the original boxster [also featuring a similarily-silver 550 spyder]. porsche ads supporting any model were quite rare back in the day…

  • avatar
    kmars2009

    70s & 80s Chrysler Cordoba commercials were simply the best!

  • avatar
    Flipper35

    G Class crash test commercial.

    youtube.com/watch?v=8PBqKqM0nrA

  • avatar
    DrSandman

    I’ve always loved the Cadillac ELR ad, I think “Poolside.” https://youtu.be/xNzXze5Yza8 It hits all the right notes.

  • avatar
    PeteRR
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