2017 Super Bowl LI Car Commercials - Live(-ish) Coverage!

Chris Tonn
by Chris Tonn
2017 super bowl li car commercials live ish coverage

I’m doing the hard work today – and all for you! I’m couch bound, laptop and beer in hand, here to bring you all the automotive commercials from tonight’s Super Bowl LI.

I’ll update this post, quarter by quarter, with every relevant commercial – after the jump!

Overtime – End Of Game


Shot during the thrilling overtime win by New England, Hyundai had a few extra minutes to finish it up.

Fourth Quarter

Alfa Romeo

Mozzafiato? A cheesy Fiat?


Born to be wild, indeed.

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  • Hummer Hummer on Feb 06, 2017

    I just tried to build a Guilia with the V6, does that SOB really start at $75k? For $75k the engine better be a large V8 or a V10/V12. No way I'm reading this right. I don't see how the V6 could be more than a $1,000 option over the 4, neither engine looks good enough to sell for over $40k.

    • See 2 previous
    • PrincipalDan PrincipalDan on Feb 06, 2017

      @ajla Pentastar Parmesan... Can I get a Caesar side salad with that?

  • JohnB JohnB on Feb 06, 2017

    Interesting choice of car for the F-150 to pull out of the snow...