Super Bowl LVI Car Commercial Live(ish) Blog

Chris Tonn
by Chris Tonn

The day is upon us. Madison Avenue rejoices.

Super Bowl LVI airs tonight, and with it comes the commercials. And, probably, heartburn – though I suppose that depends on what you’re eating.

I’ll be posting YouTube links of every automotive (and auto-adjacent) commercial pretty much as they air. Come join the conversation in the comments.

Regarding the game, I have no real dog in the fight (I’m a Packers fan) but as a lifelong Ohioan my heart leans toward the Bengals.


PREGAME


How long has the Top Gun sequel been in production? Porsche started the film with an air-cooled 911 (check my math on that one) and now they make SUVs.

Next, caveman Jason Bateman drives a Hyundai IONIQ 5.

First Quarter


Toyota shares the story of a Paralympic pair of brothers.

Next, we have the Governator and Salma Hayek selling BMW EVs.

Polestar goes minimal. After all, a 30 second spot is expensive – gotta keep the production cheap.

Carvana talks about great customer service with an annoying voice.

Second Quarter


Chevrolet wins the night with a shot-for-shot remake of the intro to The Sopranos with the Silverado EV.

Weathertech shows everyone that experts flying in from helicopters are needed to install floormats.

HALFTIME


Toyota puts several Joneses (Tommy Lee, Rashida, Tom, and Leslie) behind the wheel of the new Tundra.

And holy crap the Impalas on the halftime show.


Third Quarter


Kia has a dog chasing a car. Of course, the car is electric and the dog is robotic.

Dr. Evil returns for General Motors.

Fourth Quarter


Vroom with some lovely vintage metal.

Eugene Levy drives a Nissan Z and becomes a different person.

FINAL


Heck of a game, honestly. Commercials..meh. Like I said earlier, Chevy wins with the Sopranos. I’m a Z fanatic but I don’t love the Eugene Levy spot. Everything else…kinda meh.

Good night, everyone.

[Main image: Africa Studio/Shutterstock.com]

Chris Tonn
Chris Tonn

Some enthusiasts say they were born with gasoline in their veins. Chris Tonn, on the other hand, had rust flakes in his eyes nearly since birth. Living in salty Ohio and being hopelessly addicted to vintage British and Japanese steel will do that to you. His work has appeared in eBay Motors, Hagerty, The Truth About Cars, Reader's Digest, AutoGuide, Family Handyman, and Jalopnik. He is a member of the Midwest Automotive Media Association, and he's currently looking for the safety glasses he just set down somewhere.

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  • Watersketch Watersketch on Feb 14, 2022

    The most fantasy part of all those EV ads was that you find your parking spot right in front of where you are going and there is a working charger!

  • Jeff S Jeff S on Feb 14, 2022

    I liked the Robo Dog in the Kia ad. Got your attention it was heartwarming even if Robo Dog wasn't real he finally got a charge and a home with an electric Kia.

  • Jpolicke In a communist dictatorship, there isn't much export activity that the government isn't aware of. That being the case, if the PRC wanted to, they could cut the flow of fentanyl down to a trickle. Since that isn't happening, I therefore assume Xi Jinping doesn't want it cut. China needs to feel the consequences for knowingly poisoning other countries' citizens.
  • El scotto Oh, ye nattering nabobs of negativism! Think of countries like restaurants. Our neighbors to the north and south are almost as good and the service is fantastic. They're awfully close to being as good as the US. Oh the Europeans are interesting and quaint but you really only go there a few times a year. Gents, the US is simply the hottest restaurant in town. Have to stand in line to get in? Of course. Can you hand out bribes to get in quicker? Of course. Suppliers and employees? Only the best on a constant basis.Did I mention there is a dress code? We strictly enforce it. Don't like it? Suck it.
  • 1995 SC At least you can still get one. There isn't much for Ford folks to be happy about nowadays, but the existence of the Mustang and the fact that the lessons from back in the 90s when Ford tried to kill it and replace it with the then flavor of the day seem to have been learned (the only lessons they seem to remember) are a win not only for Ford folks but for car people in general. One day my Super Coupe will pop its headgaskets (I know it will...I read it on the Internet). I hope I will still be physically up to dropping the supercharged Terminator Cobra motor into it. in all seriousness, The Mustang is a.win for car guys.
  • Lorenzo Heh. The major powers, military or economic, set up these regulators for the smaller countries - the big guys do what they want, and always have. Are the Chinese that unaware?
  • Lorenzo The original 4-Runner, by its very name, promised something different in the future. What happened?
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