Super Bowl LV Car Commercial Live(ish) Blog
by Chris Tonn
February 7th, 2021 10:13 PM
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It’s time for football! It’s time for commerce!
I’ll be updating this post with YouTube links to every car (and car-adjacent) commercial as the game goes along. Check back throughout the game for updates as each new ad airs.
FINALLY: GM gives us the Norway ad.
{
"id": "9160904",
"alt": "",
"title": "",
"video_link": "https://www.youtube.com/embed/rF6Jjm5547k",
"youtube_video_id": "rF6Jjm5547k"
}
{
"width": 634,
"height": 357,
"showRelated": true
}
Second Quarter
I suppose we can call Weathertech automotive-adjacent. I do wish we could get Super Bowl ads from Kaminari fiberglass bodykits for awesome Eighties cars like the Z31.
{
"id": "9160907",
"alt": "",
"title": "",
"video_link": "https://www.youtube.com/embed/R2Wkk-TDnRQ",
"youtube_video_id": "R2Wkk-TDnRQ"
}
{
"width": 634,
"height": 357,
"showRelated": true
}
Next up, Toyota and an inspiring message from a champion.
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Terrible game (blowout), terrible halftime show (marching jock straps), and terrible ads (mostly bizarre and incomprehensible).
I watched it, because it was 25 degrees outside and what the hell else is there to do on Sunday night, and it underwhelmed even those low expectations. Game. OK even if it wasn't close. Ads. PC drivel to make you cringe. Norway, really? Bizarro World minstrel show. Halftime show. Excellent, because I turned it off to grill a steak.
Game was a surprise, but not a good game. The ads were ok, but I very much liked the Wayne's World tie in and I liked the Jeep ad for the cinematography of snow. Springsteen's music is ok, but good messaging that appears to continue to fall on our disinterested, deaf ears.
I don't know why ads are such a cultural thing - they're ads, folks. Even the best of them - think the Coca-Cola "teach the world to sing" (thank you, Don Draper) and the Apple "1984" spots - ain't exactly "Citizen Kane." I just don't read much into them. Lousy game, btw.