Super Bowl LV Car Commercial Live(ish) Blog
It’s time for football! It’s time for commerce!
I’ll be updating this post with YouTube links to every car (and car-adjacent) commercial as the game goes along. Check back throughout the game for updates as each new ad airs.
FINALLY: GM gives us the Norway ad.
I suppose we can call Weathertech automotive-adjacent. I do wish we could get Super Bowl ads from Kaminari fiberglass bodykits for awesome Eighties cars like the Z31.
Next up, Toyota and an inspiring message from a champion.
Some enthusiasts say they were born with gasoline in their veins. Chris Tonn, on the other hand, had rust flakes in his eyes nearly since birth. Living in salty Ohio and being hopelessly addicted to vintage British and Japanese steel will do that to you. His work has appeared in eBay Motors, Hagerty, The Truth About Cars, Reader's Digest, AutoGuide, Family Handyman, and Jalopnik. He is a member of the Midwest Automotive Media Association, and he's currently looking for the safety glasses he just set down somewhere.
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Game was a surprise, but not a good game. The ads were ok, but I very much liked the Wayne's World tie in and I liked the Jeep ad for the cinematography of snow. Springsteen's music is ok, but good messaging that appears to continue to fall on our disinterested, deaf ears.
I don't know why ads are such a cultural thing - they're ads, folks. Even the best of them - think the Coca-Cola "teach the world to sing" (thank you, Don Draper) and the Apple "1984" spots - ain't exactly "Citizen Kane." I just don't read much into them. Lousy game, btw.