Super Bowl LIV Car Commercial Live(ish) Blog

Chris Tonn
by Chris Tonn
super bowl liv car commercial live ish blog

It’s that day – Super Bowl Commercial Sunday!

I’ll be sharing the automotive commercials as they appear during the game. Keep refreshing this post so you can stay up-to-date.

First Quarter

Well, so far we’ve had car-adjacent spots for Fast 9 and for the Daytona 500. Still waiting for something good.

Porsche – we saw this one for the Taycan early last week. Still cool.

Second Quarter

Well, that was an eventful first quarter..of football. Commercials – not so much.

Hyundai – a bunch of annoying Bostonians upset that Tom Brady isn’t playing tonight.

Genesis – Chrissy Teigen and John Legend show us the luxury of the new GV80.

Weathertech – I guess it’s automotive-adjacent. It’s just a damned cute dog.

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  • Redapple Redapple on Feb 03, 2020

    Someone wrote here, on TTAC years ago, 'when you try to be cool, super hip, edgy, extra funny - you end up looking uncool.' (i was about Ford) After the first 12-15 commercials i said to my sister, these commercials are vomit inducing. All were trying way too hard to funny or cool. I turned it off late in the 2nd 1/4 and watched the Breaking Bad marathon and monitored the score. Half way thru the 4th i turned it back on. Perfect execution on my part. PUKEY Commercials.

    • Brn Brn on Feb 03, 2020

      I feel like the whole superbowl commercial thing jumped the shark about five years ago. This year doesn't make me feel any different.

  • PrincipalDan PrincipalDan on Feb 03, 2020

    My wife said of the Highlander commercial - "From 'How I Met Your Mother' to Toyota Commercial?" Something about the external styling of the Highlander bugs me, it looks more like a Forester blown up 25% than even the Ascent does.

  • Mikey Mikey on Feb 03, 2020

    Thank You ....TTAC.... Up here in the Peoples Republic of Canada we are only allowed to view Canadian content ads for fear of us being exposed to "American culture". The parent company of TTAC would be Vertical Scope , 60 percent owned by Toronto Star ,AKA Pravda . I'm shocked at Tor Star for even allowing this . The censors were asleep at the switch ? Hmmm.. perhaps that may explain the tech problems we've been experiencing?? I guess I better remove my tin foil hat.

  • ToolGuy ToolGuy on Feb 03, 2020

    Something I just caught on the Porsche ad: The "bad guy" Taycan is very very fast in Reverse gear (because it's electric) - which explains why the driver can and does back down the city street.