Nissan's Limited Edition Star Wars-themed Rogue is Cross Promotion Perfected

Matt Posky
by Matt Posky
nissan s limited edition star wars themed rogue is cross promotion perfected

After several stellar space-themed puns and a pyrotechnic display that was out of this world, Nissan unveiled the Rogue One Star Wars Limited Edition package at the Los Angeles Auto Show.

For under two grand, you can have the package added to a front- or all-wheel-drive Nissan Rogue and let the whole world know you are the sort of person willing to pay money to drive around in a commercial.

What does the Rogue One Star Wars Limited Edition package offer? Exterior features include LED headlights, a blacked out grille, black door trim, black rims, and black roof rails. While the car is available in Glacier White, you can — thankfully — also get it in Magnetic Black. In case you are unfamiliar, black is very similar to a dark ebony or coal-like color.

While not package specific, Nissan is also adding pedestrian detection with automatic braking on the new CUVs. They even go so far as to show it in action during commercials, steering around TIE Fighter laser blasts only to stop inches in front of a droid attempting to cross the street.

Still, for $1,990 true Star Wars fans expect more than just a colorless Nissan Rogue with additional safety features. They want the decals, stickers, and emblems relating to a movie franchise they’ve decided to publicly declare their love for. In this regard, Nissan does not disappoint. The package includes backlit doorsill plates, floor mats, and a bumper guard that both make use of the Star Wars logo. It’s also on a plaque found on the door of the vehicle. Not one to take sides, the Rogue’s D-pillar and cup holders get opposing Galactic Empire and Rebel Alliance emblems.

However, the pièce de résistance of the entire package is a full-size collectible Death Trooper helmet. That, plus the exclusivity of owning a movie-themed limited production vehicle, provides empirical evidence that you are the biggest Star Wars fan in existence.

Canada gets 400 of the limited Rogues and America will receive 5,000 — presumably because Nissan knows which country has the larger population and worse taste.

At least the Transformers Edition Chevrolet Camaro actually appeared in the film. A person could see it and exclaim, “Wow! Isn’t that the same yellow car from that terrible series of movies?”

So, unless the new Star Wars film has a scene where the rebel troops pile into a Nissan and drive out of the Death Star, the best a Rogue One Limited Edition owner could claim is that it’s the car from the commercial that didn’t hit the droid.

[Images: Nissan]

Join the conversation
5 of 54 comments
  • Random1 Pretty excited about this update, I didn't see it available in mine this morning, but any day now... I think only Apple maps will be on the center display, and not Waze yet, but I assume that'll come soon enough. As to the unnecessary Tesla comment above : I'll take the build quality, the looks, and generally normal items that all cars should have over the M3 any day of the week.
  • Jonathan H. The ES production is going back to Japan so it's safe to assume its assembly building will be utilized for the new EV. Seems like a good fit for what will probably be fairly low volume compared to the Camry/Rav4 assembly lines.
  • NotMyCircusNotMyMonkeys how many are shorting this 23 cent (really!) stock?
  • Bobbysirhan These prices will make more sense by the end of July.
  • Kcflyer It fits perfectly in the you will have nothing and be happy agenda. Eliminate affordable transportation for the middle class. The ultra rich will have stuff like this.