I despised all of the cross-promotion taking place between Nissan and Star Wars this fall, especially now that it has devolved into dealerships offering free worthless collectables to lure in prospective buyers. However, you have to admit that they did a phenomenal job implementing the campaign.
It was a perfect storm of coincidences that allowed this cooperative marketing strategy to emerge from Nissan’s womb. The Rogue shared a name with the upcoming Rogue One: A Star Wars Story, the timing of the film’s release roughly coincided with the model’s 2017 face-lift, and the automaker wanted to put a lot of money behind the advertising of its best-selling model.
Although it probably didn’t hurt that Nissan’s North America marketing chief, Jeremy Tucker, joined Nissan from Disney — the company that now owns Lucasfilm and Star Wars — in 2014.
After several stellar space-themed puns and a pyrotechnic display that was out of this world, Nissan unveiled the Rogue One Star Wars Limited Edition package at the Los Angeles Auto Show.
For under two grand, you can have the package added to a front- or all-wheel-drive Nissan Rogue and let the whole world know you are the sort of person willing to pay money to drive around in a commercial.
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- Dusterdude @El scotto , I'm aware of the history, I have been in the "working world" for close to 40 years with many of them being in automotive. We have to look at situation in the "big picture". Did UAW make concessions in past ? - yes. Do they deserve an increase now ? -yes . Is their pay increase reasonable given their current compensation package ? Not at all ! By the way - are the automotive CEO's overpaid - definitely! (That is the case in many industries, and a separate topic). As the auto industry slowly but surely moves to EV's , the "big 3" will need to be producing top quality competitive vehicles or they will not survive.
- Art_Vandelay “We skipped it because we didn’t think anyone would want to steal these things”-Hyundai
- El scotto Huge lumbering SUV? Check. Unknown name soon to be made popular by Tiktok ilk? Check. Scads of these showing up in school drop-off lines? Check. The only real over/under is if these will have as much cachet as Land Rovers themselves? A bespoken item had to be new at one time. Bonus "accepted by the right kind of people" points if EBFlex or Tassos disapproves.
- El scotto No, "brothers and sisters" are the core strength of the union. So you'll take less money and less benefits because "my company really needs helped out"? The UAW already did that with two-tier employees and concessions on their last contract.The Big 3 have never, ever locked out the UAW. The Big 3 have agreed to every collective bargaining agreement since WWII. Neither side will change.
- El scotto Never mind that that F-1 is a bigger circus than EBFlex and Tassos shopping together for their new BDSM outfits and personal lubricants. Also, the F1 rumor mill churns more than EBFlex's mind choosing a new Sharpie to make his next "Free Candy" sign for his white Ram work van. GM will spend a year or two learning how things work in F1. By the third or fourth year GM will have a competitive "F-1 LS" engine. After they win a race or two Ferrari will protest to highest F-1 authorities. Something not mentioned: Will GM get tens of millions of dollars from F-1? Ferrari gets 30 million a year as a participation trophy.