This 1984 Dodge 600 Turbo Commercial Is a Nightmarish Fever Dream

Steph Willems
by Steph Willems

The Chrysler Corporation was riding high again by 1984, but were they riding high when they made this ad?

A turbocharged engine was a brand-new option that year, and the resurgent automaker clearly wanted to celebrate the hot little 2.2-liter by having one abduct a woman and take her to the afterlife.

There’s a distinctive horror movie vibe to the beginning of this spot for the ’84 Dodge 600 ES Turbo. A beautiful young woman working late in an office, ominous music, seemingly paranormal activity — if slasher flicks have taught us anything, it’s that this lady’s gonna get it.

We soon find that the terror coming for her is of the convertible variety.

The first-generation turbo 2.2 packed 142 horsepower, but we didn’t know it had such pulling power. Crawling up the side of the building? Really? That’s the stuff of nightmares.

Once inside, this sporty drop top offers a one-way K-carriage trip to heaven, where shirtless men ride white horses and doves scatter as if in a John Woo action sequence.

Is that a brief reflection of her dead childhood dog?

After she comes down off of her trip — er, from her trip — Ms. Dodge 600 is pleased to find she’s no longer alone in her office. As she casts a sultry gaze, we now see that her fling with a turbocharged suitor has only just begun.

Chrysler tapped special effects company Dream Quest to help film the 1984 spots, which were clearly influenced by movies of the time. If you’re looking for a dystopian, Blade Runner-esque thriller, don’t miss the following Dodge Daytona ad, starring an actor who resembles David Hasselhoff and Dirk Benedict:

Steph Willems
Steph Willems

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  • Corey Lewis Corey Lewis on May 02, 2016

    Is that Jon Voight's car?

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    • Corey Lewis Corey Lewis on May 02, 2016

      @pb35 Was there a time in there where the wood panel ones were called Town & Country? Or was that only applied to the little K-wagon?

  • Pb35 Pb35 on May 02, 2016

    The Town & Country trim was available as a wagon and convertible dating back to the 50s.

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    • Corey Lewis Corey Lewis on May 02, 2016

      @Drzhivago138 Gracias. Never in life have I actually seen an M-Body wagon. Their sales figures must have been dreadful, because it's not like those fall to pieces or rust. Was the '70s Town and Country more/less expensive than a Monaco Royal Brougham wagon?

  • Analoggrotto The ORDER BOOKS in Australia have netted 300% above projection. Australia is so awesome and they are embracing the Telluride DIesel to overtake the Prado. Pentagon data, and eATPs rule the discussion, bar none. Toyota fans can go home with their sorry little turbo 4 cylinder.
  • Analoggrotto Such a loving artful tribute to TTAC's greatest godfather is much welcomed. There's a new and better PORSCHE and they are from SOUTH KOREA baby! After years of Japanese oppression, SOUTH KOREA is the TIGER of the Far EAST. We just need a modern day James Dean and that would be Rhys Millen!
  • Groza George Our roads and bridges are crumbling and increasing vehicle weight will only make bridges crumble faster. We need more infrastructure work.
  • Wolfwagen Pennsylvania - Two long straights, 1 medium straight, 1 super short straight and a bunch of curves all on one end
  • Haze3 EV median weight is in the range of 4500-5500lbs, similar to the low end of full size pickup trucks and SUV's or typical mid-size PU's and SUV's. Obviously, EV Hummers and PU's are heavier but, on average, EV=PU or mid/full SUV is about right. EV's currently account for ~1% of the cars on the road. PU's account for 17% and SUV's count for over 40%. If we take out light SUV's, then call it 30% SUV or so. So, large-ish PU's and SUV's, together, account for ~50% of the US fleet vs 1% for EV's. As such, the fleet is ALREADY heavy. The problem is that EV's will be making the currently lighter 50% heavier, not that PU/SUV haven't already done most of the damage on avg mass.Sure, the issue is real but EV responsibility is not. If you want to get after heavies, that means getting after PU/SUV's (the current problem by 40-50x) first and foremost.
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