By on May 20, 2016

lincoln ad commercial

Perplexing. Mysterious. But most of all, masculine. If Matthew McConaughey wasn’t already human, he’d be a cologne.

Everyone’s favorite slow-talking actor is back, and he’s ready for more puzzling and cerebral Lincoln ads. What unfathomable essence lurks within the heart of this man, you ask.

The three commercials just released by Lincoln Motor Company (thankfully) feature a lot less talking — none, in fact — and plenty of Sergio Leone-style shots of McConaughey’s weathered face and twinkling, mischievous eyes. This time, his lifestyle adventures are designed to get you behind the wheel of the redesigned 2017 Lincoln MKZ.

Well, “redesigned” is a strong word. The front clip, now with Continental-esque grille, is a big — and arguably better — departure from the former Baleen whale mouth. The rest of the body remains relatively unchanged, though Lincoln adds a 400-horsepower, twin-turbo 3.0-liter V6 to the powertrain menu.

The automaker reaped a lot of publicity out of its earlier McConaughey ads, even if some of it was ridicule, so why not squeeze some more marketing juice out of the guy?

Now, watch as McConaughey has his manly stubble scraped off his face like redwood stumps from the rich, red California earth.

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50 Comments on “Matthew McConaughey’s Intense Lincoln Love Affair Isn’t Over...”


  • avatar
    PrincipalDan

    Don’t forget that he was the “Lincoln Lawyer.”

    You might as well add the Jim Carey SNL ad parody’s to the clips above – they were so spot on.

  • avatar
    VenomV12

    Nothing has made me want to buy a Lincoln less than he and his douchey ads. Hilarious watching him put on a watch in his commercials that cost more than the vehicle he is driving in the commercials. Is there even one paparazzi shot with him driving a Lincoln? Any photo I have ever seen him in that has a car in it, it has never been a Lincoln, think the last one I saw he had a Tahoe. It’s like the Cadillac commercial that has Steve Wozniak in it and then you go to his Twitter account and about 75% of his tweets are about his Teslas, not a single mention of Cadillac, ever.

    • 0 avatar
      ajla

      To me, the McConaughey ads are more weird than douchey.

      The Lexus “December to Remember” ads and almost anything Mercedes puts on screen are about equally pretentious. The Dennis Leary F-series commercials are also very douchey: “we’re talkin’ military-grade aluminium alloy body panels here, pal”

      Once Tesla starts TV ads we’ll probably reach peak insufferability.

    • 0 avatar
      whynot

      I’m going to let you in on a secret:

      Celebrities/psuedo-celebrities don’t use the products they advertise on tv/print ads/instagram/whatever, or at least not exclusively. They are promoting them because the company behind the product is paying them to. Those celebrities who are “above” commercials often famously advertise products in places like Japan, where they know 90% of the American public will never see the ad but they can still collect extra cash.

      I’ll give you some time to recollect yourself after this shocking revelation.

      • 0 avatar
        Drzhivago138

        The Boss Coffee ads with Tommy Lee Jones are possibly the greatest thing Japan has ever produced.

      • 0 avatar
        VenomV12

        That’s not true, some do use the products they sell and if you are paying someone millions of dollars to promote a product part of the deal should be to make sure the public sees said celebrity uses that product. For example, they had a video the other day of LeBron being videotaped by his teammate who was joking around and kind of making fun of him for actually driving a KIA. Whenever you see those athletes that are sponsored by Beats headphones wearing headphones to games, they are always wearing Beats, and quite visibly.I would think a halfway decent marketing department with a struggling luxury division should figure out that maybe your celebrity endorser should be seen in the vehicles you are paying him to promote in everyday driving, maybe that might resonate well with the public and more convince them to buy your product. I would think a middle aged couple flipping through People magazine and seeing McConaughey and his family getting out of an MKX would probably convince them to go look at a Lincoln than him putting on a tux in a mansion on a paid TV commercial.

        Steve Wozniak is very active on Twitter, don’t you think GM should have stipulated when they paid him all that money to make frequent tweets about driving a Cadillac? I mean he makes Tesla tweets all the time and I am pretty sure they don’t pay him a single dime.

    • 0 avatar
      ToddAtlasF1

      Have you ever driven a Lincoln? That might make you want to buy one even less than these silly ads.

  • avatar
    JimInRadfordVA

    Is his smirking visage set to take over for Christopher Walken when he retires?

  • avatar
    28-Cars-Later

    McConaughey, by Lincoln. The new parfume available in our new beatnick coffee house in SoHo.

    Wait…

    • 0 avatar
      Lorenzo

      Beatnik coffee house? You’re thinking of Cadillac. As for the “parfume”, I can see it being infused into the Lincoln Leather of the McConaughey Signature Series, and it’ll be applied as you drive.

      • 0 avatar
        28-Cars-Later

        Correct, that’s what the “wait…” was about (meaning to stop in mid thought and realize something ironic).

        Nice idea about the parfume.

        …whose kids are these, and how did they get in my Lincoln?

  • avatar
    SlowMyke

    I don’t get all the consternation over these ads. Sure, they’re a bit goofy, but I’ll take this over any of the other pretentious pursuit of perfection, douchey Mercedes announcer (or worse, Santa), or whatever cliche the others are throwing at us now.

    • 0 avatar
      28-Cars-Later

      Santa is a such a whore, he endorses everything.

    • 0 avatar
      philadlj

      That douchey Merc guy is none other than Jon Hamm, AKA Don Draper. Very meta…except he drove Cadillacs once he started making serious coin.

      • 0 avatar
        SlowMyke

        That might make it less douchey to me because I didn’t know it was him and I like him, but had it always been him? I feel like they’ve had it for a long time. Either way, the execution is very dull, especially when they’re telling me how they sweated the details in the new Infiniti-merc that’s been getting panned pretty hard in most reviews/ enthusiast opinion.

  • avatar
    Sobro

    The wife asked me just the other night whether he has improved Cadillac sales.

    • 0 avatar
      IAhawkeye

      Well, according to Cadillac’s sales figures he definitely hasn’t.

      Was your wife thinking of luxury buyers who HAVE to buy American when she said that? Cause, I’m not sure there’s a whole lot of those left. Even my grandparents who I’ve heard used to give my mom and he siblings tons of crud for buying foreign recently bought a Sonata to replace thier Caddy.

    • 0 avatar
      IAhawkeye

      It says ‘America’ on the can now, does that not mean anything to you?!?

      BTSR would confirm the rumor Dodge is both the fastest growing luxury and performance brand in America. Because reasons.

  • avatar
    CoreyDL

    How do I get black people to perform inside my car while I look smug and also shave me while I look smug?!

    Chlorine will ruin that suit. And you don’t have a towel so you’re going to get your nice floors all wet in your LA Hills modern.

  • avatar
    Whatnext

    I guess I’m in the minority but I like MCConaughey’s Lincoln ads, even though I’m not a huge fan his acting. The ads are creative, there’s a good blend between celebrity and vehicle. There’s the feeling of the sly wink of an in joke. I can’t even recall any other contemporary carmakers’ ad that is half as memorable.

    • 0 avatar
      Carlson Fan

      Include me in the minority as well. I think they are some of the better car commercials. Never owned a Lincoln or a Ford product but I’ll admit I do like the styling on some of the new Lincolns

    • 0 avatar
      brn

      I’m OK with the ads too, but it might be because I’m comparing them to ads for every other auto brand on TV. The bar was set pretty low.

    • 0 avatar
      Syke

      Add me to the liking crowd. Both of the ads and the car itself.

      If I could afford that kind of money, I’d be looking at a Lincoln long before something German. It’s nice not to see yourself coming every other block.

  • avatar
    raph

    McConaughey’s single most notable achievement and biggest contribution to humanity is that everybody can never just say alright by itself. Now it’s “alright, alright, alright” and usually in thier best Matthew McConaughey voice or as best they can muster.

    Legends were built on less I suppose?

  • avatar
    dukeisduke

    Who’s that annoying chick doing the voiceover in the Cadillac ads, anyway? They’re headed over the cliff.

  • avatar
    dukeisduke

    He’s really crazy about Airstream trailers:

    http://www.architecturaldigest.com/gallery/matthew-mcconaughey-airstream-slideshow/all

    I’ve even seen him go on about them on late night TV talk shows. I wonder if he tows his with a Navigator L?

    • 0 avatar
      VenomV12

      Seeing as this is the latest photo of him with a vehicle taken this year which clearly seems to be a GMC yukon, I am guessing that no, he does not tow his Airstream trailers with a Navigator or any other Ford product. Money well spent Ford/Lincoln.

      http://www.justjared.com/photo-gallery/3580998/matthew-mcconaughey-venice-car-03/

  • avatar
    sportyaccordy

    They should do a commercial where he wrestles the steering wheel of a FWD 2.7TT MKZ from a stoplight launch.

  • avatar
    Lorenzo

    Now to the important stuff: Will the Continental grille on the MKZ punch up the Z sales, or blunt the Continental’s? I preferred the 1960s Continental grille on the old MKZs before the whale teeth came in, and the whole front end is starting to look a bit too much like the Fusion.

  • avatar
    CincyDavid

    In one of the ads, he is putting in his contact lenses…who the hell wants to see that?!?

    There’s NOTHING that would draw me into a Lincoln showroom…Cadillac either, for that matter.

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