Matthew McConaughey's Intense Lincoln Love Affair Isn't Over

Steph Willems
by Steph Willems

Perplexing. Mysterious. But most of all, masculine. If Matthew McConaughey wasn’t already human, he’d be a cologne.

Everyone’s favorite slow-talking actor is back, and he’s ready for more puzzling and cerebral Lincoln ads. What unfathomable essence lurks within the heart of this man, you ask.

The three commercials just released by Lincoln Motor Company (thankfully) feature a lot less talking — none, in fact — and plenty of Sergio Leone-style shots of McConaughey’s weathered face and twinkling, mischievous eyes. This time, his lifestyle adventures are designed to get you behind the wheel of the redesigned 2017 Lincoln MKZ.

Well, “redesigned” is a strong word. The front clip, now with Continental-esque grille, is a big — and arguably better — departure from the former Baleen whale mouth. The rest of the body remains relatively unchanged, though Lincoln adds a 400-horsepower, twin-turbo 3.0-liter V6 to the powertrain menu.

The automaker reaped a lot of publicity out of its earlier McConaughey ads, even if some of it was ridicule, so why not squeeze some more marketing juice out of the guy?

Now, watch as McConaughey has his manly stubble scraped off his face like redwood stumps from the rich, red California earth.

Steph Willems
Steph Willems

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