Matthew McConaughey's Intense Lincoln Love Affair Isn't Over
Perplexing. Mysterious. But most of all, masculine. If Matthew McConaughey wasn’t already human, he’d be a cologne.
Everyone’s favorite slow-talking actor is back, and he’s ready for more puzzling and cerebral Lincoln ads. What unfathomable essence lurks within the heart of this man, you ask.
The three commercials just released by Lincoln Motor Company (thankfully) feature a lot less talking — none, in fact — and plenty of Sergio Leone-style shots of McConaughey’s weathered face and twinkling, mischievous eyes. This time, his lifestyle adventures are designed to get you behind the wheel of the redesigned 2017 Lincoln MKZ.
Well, “redesigned” is a strong word. The front clip, now with Continental-esque grille, is a big — and arguably better — departure from the former Baleen whale mouth. The rest of the body remains relatively unchanged, though Lincoln adds a 400-horsepower, twin-turbo 3.0-liter V6 to the powertrain menu.
The automaker reaped a lot of publicity out of its earlier McConaughey ads, even if some of it was ridicule, so why not squeeze some more marketing juice out of the guy?
Now, watch as McConaughey has his manly stubble scraped off his face like redwood stumps from the rich, red California earth.
He's really crazy about Airstream trailers: http://www.architecturaldigest.com/gallery/matthew-mcconaughey-airstream-slideshow/all I've even seen him go on about them on late night TV talk shows. I wonder if he tows his with a Navigator L?
They should do a commercial where he wrestles the steering wheel of a FWD 2.7TT MKZ from a stoplight launch.
Now to the important stuff: Will the Continental grille on the MKZ punch up the Z sales, or blunt the Continental's? I preferred the 1960s Continental grille on the old MKZs before the whale teeth came in, and the whole front end is starting to look a bit too much like the Fusion.
In one of the ads, he is putting in his contact lenses...who the hell wants to see that?!? There's NOTHING that would draw me into a Lincoln showroom...Cadillac either, for that matter.