By on June 8, 2016

2016 Buick Envision Front 3/4

Yesterday, we reported that the 2016 Buick Envision crossover, already on sale in the U.S. and Canada, arrived with no marketing to herald its appearance.

That may be true for the early sales period, but with more Envisions now arriving on lots, Buick says the automaker has a slow advertising ramp-up planned for the new model.

The model’s national ad campaign begins at the end of next week, confirmed Buick spokesperson Stuart Fowle, with the launch timed to coincide with the U.S. Open. Of the four new models expected to launch this year, the Envision’s campaign will be the largest, he added.

“This shouldn’t be seen as a quiet launch, but one that makes good business sense and is strategically timed with when our dealers have vehicles to sell,” said Fowle.

The 2016 model year is a brief one for the Envision. Arriving only in uplevel trim, the Chinese-built crossover gets a full range of trims — and a significantly lower base MSRP — when the 2017 model bows this fall.

Because of this, the campaign plans to start small and “get louder” as the 2017 models approach, Fowle said.

The Envision is a big part of the brand’s move away from traditional cars and into the red-hot crossover/SUV market. It first went on sale in China in 2014.

[Image: General Motors]

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46 Comments on “Hold On — Envision Ads Are On the Way, Says Buick...”


  • avatar
    Shiv91

    Buick has turned into Geo. Aside from the Lacrosse, I’m rapidly losing interest.

    • 0 avatar
      RHD

      Agreed. Time will tell if the lineup of Made in PRC cars holds up as well as the previous grouping of rebadged Isuzus and Suzukis.
      My guess is they will be initially clean and cheap and shiny, but will fall apart bit by plasticky bit as time goes on. Whoever buys a used Envision just off lease will get the automotive equivalent of a used toaster from Walmart.

      • 0 avatar
        TMA1

        “initially clean and cheap and shiny, but will fall apart bit by plasticky bit as time goes on.”

        Buick: the iPhone of cars.

        • 0 avatar
          JMII

          “initially clean and cheap and shiny, but will fall apart bit by plasticky bit as time goes on.”

          Sounds like every GM model for the last what… 40 years?

          iPhone’s don’t fall apart over time they just get all scratched up.

          • 0 avatar
            TMA1

            But they do have to be replaced every two years, limping along until the end of the lease/contract.

    • 0 avatar
      rpol35

      I lost the modicum of interest that I had long ago – this just further explains why.

      • 0 avatar
        Easton

        I agree. I really had hope for Buick when the Regal GS was launched in 2011 and their was talking of ramping up GS packages in all their models. So far, they haven’t followed that up, and it’s not looking good. Buick’s aren’t bad, there’s just no compelling reason to buy one.

    • 0 avatar
      DeadWeight

      Big Box Mart by JohAnn

      An honest, hard-working, formerly solidly middle class factory worker learns the truth about “free trade.”

  • avatar
    Kenmore

    Baby Enclave very pretty
    and the styling cues are class.

    But the dearth of color choices
    makes them mostly look like ass.

  • avatar
    threeer

    And I am 100% sure there will be zero mention of where they are assembled in any of the ads.

  • avatar
    Chocolatedeath

    Que the “but my Iphone is perfect and made in China” crowd.

    • 0 avatar
      Kenmore

      Guys my age who experienced Japanese products going from literal jokes to paragons aren’t very susceptible to heebie-jeebies over this.

      • 0 avatar
        Shiv91

        I still use a Japanese-made 1986 CD player daily. Still works. So does my Japanese built circa 1977 Sanyo mini fridge. My first car, a ’99 CRV, didn’t have a single issue until my 17 year old ass totaled it in 2009. Probably would’ve easily lasted another 5+ years. Japanese products are the bomb dot com.

        However….

        Bought a Hisense (Chinese) TV in Jan 2016, lasted two months. Two. Months. Dad bought a lightly used Haier (Chinese) mini fridge, didn’t work. In fact, and I’m not making this up, my Chinese-made basement bar stool literally splintered into 4 pieces and collapsed when I sat on it yesterday (and no I’m not overweight, I’m 170lbs, good thing I’m not 300lbs or that would’ve been a nasty fall!)

        They’ve still got a way to go.

        • 0 avatar
          Kenmore

          Is it OK if I still go look at one at the dealer and.. I don’t know.. maybe sit in it?

          Just for a minute!

          • 0 avatar
            Shiv91

            No need to be sarcastic, I don’t care what other people buy. I just haven’t had very good results with Chinese products personally and so I’m wary of a Chinese car.

        • 0 avatar
          Joe Btfsplk

          I do some electronics repair since I retired. I’ve been given expensive, almost new, nonplaying flat-screen televisions and even picked them up when they are put out for trash. The one thing that they have in common is that they all are made in the People’s Republic of China and most have bad capacitors in the power supply. I simply replace these cheapo crappy parts with cheap quality parts. When I get a few ahead, I donate them to Habitat for Humanity.

        • 0 avatar
          Jeff S

          My experience with most Chinese made products has been that they fall apart before they ever become obsolete. I don’t mind as much that this Buick is made outside the USA as the fact that the Chinese have a long way to go before they make products that have enough quality to last at least a reasonable amount of time. Much different to buy a $199 mini tiller at Home Depot and have it last a short time than a 40k plus cuv that will last a short time. I would like a vehicle to last at least 10 years or 150k miles for 40k. We will see but I would not even think about buying this Buick until it has been on the market for at least 5 years and even then I would look at the competition.

          • 0 avatar
            Big Al from Oz

            Jeff S,
            It is quite hard for many in the US to make judgement regarding Chinese vehicles, when your exposure to them is very low.

            Chinese vehicles were hit and miss. They are getting better. The foreign manufacturers in China do build better vehicles.

            The Chinese manufacturers still have a way to go. There are some examples of decent vehicles.

            Not all from China is of poor quality. FCA products imported from the US have a name on par with the Chinese vehicles here due to quality issues.

            Korean vehicles are now regarded as good as Japanese. Even the Thai built vehicles are considered as good as Japanese vehicles.

            I don’t think nowadays you can just state that country “X” makes better or worse cars.

            All countries/regions have their good and bad.

      • 0 avatar
        Chocolatedeath

        Kenmore we are maybe close to the same age. I grew up with my grandmother have a Kelvinator fridge if that tells you anything. Back them all refrigerators were Kelvinator’s. The issue I have with said products is that the US has shipped production of a multitude of products to China years ago and they still IMO don’t build things much better than they did then.

        • 0 avatar
          Jeff S

          @Big Al–My problem with this Buick is not so much that it is made in China but at 40 to 49k it is a riskier choice. It is different to buy a 18k throwaway truck made in China than to spend 40 to 49k for a vehicle of unknown quality made in a Chinese factory of unknown quality. I brought up the information on the Endeavor and showed it to my wife who really liked it but we agreed that we would not consider it until it has been on the market for a number of years.

          Also I have my reservations about a turbo 4 cylinder in a 3k to 4k lb vehicle. This engine might end up to be a good engine but I would like to see how well in does over the next few years before I spend any money on it.

    • 0 avatar
      Shiv91

      Lol. Wonder if they realize that the factory that manufactures iPhones has nets on the roof to prevent suicides?

      100% true, look it up.

    • 0 avatar
      TMA1

      If iPhones are so great, why do they have to be replaced every two years? Sure, there are the fanatics who have to have the newest model. But there’s a lot more people limping along with a dying battery and shattered screen, just hoping to make it to the end of a 2-year contract and a replacement.

      I wonder if the same thing will happen to those who lease a Chinese Buick!

      • 0 avatar
        SC5door

        I seriously don’t understand on how all these people have shattered iPhone screens. I haven’t shattered mine and I’m going on 2 years with it (and no it’s not in a stupid otterbox case).

        Frankly I’ve seen my fair share of Galaxy, iPhone and HTC screens shattered and always by careless people.

  • avatar

    Wouldn’t it have made more sense to have introduced this as a 2017 model?

  • avatar
    RHD

    This just in: the Envision is built on the 垃圾 platform. Somewhat ironically, it’s pronounced Lese, similar to “Leasee”.
    .
    .
    .
    .
    .
    .
    Hint: look it up!

  • avatar
    maserchist

    I still remember the time when Consumer Reports gave the Subaru an “unacceptable” rating on account of brake pedal BENDING when firmly applying the brakes. When was the last time you heard of any cars pedal bending ???

    • 0 avatar
      dukeisduke

      I remember having a participant complain of a bent pedal arm in an early Corvair, after we performed the “hard, harder” test during tech inspection before an autocross one time. This was during a CORSA convention. We also managed to make a brake flex hose on another Corvair spring a leak. Better to happen during tech inspection, than out on the autocross course.

  • avatar
    dukeisduke

    Written in Chinese, and then translated in English by Google Translate, resulting in weird, stilted English? Should be fun.

    Just remember to thoroughly wash hands with soap and water after touching any surface of the vehicle. You know, lead, cadmium, etc.

  • avatar
    Joe Btfsplk

    The Chinese and the Japanese think very differently. The Japanese goal is to out-do the Germans. The Chinese goal is to out-do the Koreans. By the way…Korean cars were crap until the Japanese got involved with them. I guess that as long as GM is teaching the ChiComs, the world’s automakers have little to worry about.

    GM is all about the money, not winning reliability awards.

    • 0 avatar
      Big Al from Oz

      Joe Btfsplk,
      It was the Germans that really got the Korean cars changing direction, look at the engines and even styling. The Japanese with the likes of Nissan, Mitsubishi, Mazda, etc were around when the Korean cars were sh!tful.

      The Chinese are allowing EU, US and Japanese manufactures to have a foothold in China.

  • avatar
    John R

    What does this one compete with now?

  • avatar

    Boycott Envasion.

  • avatar
    Big Al from Oz

    I do believe that GM has made a good business move with this vehicle. I wonder with the way leasing is being promoted and the increase in lease vehicles this type of product makes sense.

    Buick has been touted for the slightly “better off” in society, the would be’s if they could be types. So, they will want to replace a vehicle relatively often an leasing is a way to do this.

    This vehicle will suit old farts as well and it’s a CUV which will give it a better chance of success.

    So, the vehicle might have a 10 year life. But who cares if you are leasing the vehicle for two or three years?

    I do know here in Australia there is a band of “tradies” that buy Great Wall pickups and light trucks. I spoke to several an asked the logic behind their choice of work vehicle.

    They state why destroy a $35k-$40k Toyota, Ford, Mazda pickup when I can buy a $18k pickup and do the same? The guy with the light truck (Cummins powered forward control) who was landscaping made the same comment. He paid $29k for a truck that can carry 4.5 tonnes, an Izuzu, Canter, Hino equivalent was around $40k plus.

    If a large group of vehicle owners only want a vehicle for a short period who cares where it’s made. It will be reliable enough to last a lease.

    Even many new brand name vehicles are scrapped often. Try and trade in a 10 year old vehicle when buying a new one. Chances are the car dealer will charge you money to have the vehicle scrapped.

    The concept of a “throw away” society is quite an American idea.

    Consumerism driven by perception.

    • 0 avatar
      Carl Kolchak

      GM is dead to me because of this. Just like Volvo

      • 0 avatar
        Big Al from Oz

        Carl Kolchak,
        I think the complexity of most any vehicle this day an age makes them disposable. Repair and maintenance to keep one on the road for 10-20 years makes it unviable to many.

        Older vehicles from the 60s, 70s and 80s were cheaper to maintain in the longer term. Now look at a vehicle and the systems it employs. To keep a modern auto on the road this day and age will cost a lot of cash.

        Just drive them until they stop and trash them.

  • avatar
    ToddAtlasF1

    Supposedly, the Chinese are capable of manufacturing goods of any level of quality. All it takes is thorough application of QC metrics and contractually defined specifications to produce a premium good instead of a medication that is actually lead paint covered drywall. Does anyone believe GM is the company that will do what it takes to deliver the highest quality Chinese products possible? Enjoy your toxic, car-shaped placebo.

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