Faraday Future Puts Out Sizzle Reel, Possibly to Entice Potential Investors

Matt Posky
by Matt Posky
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faraday future puts out sizzle reel possibly to entice potential investors

We’re not going to recap all of Faraday Future’s staffing issues, financial hurdles, or uncouth business practices. If you’ve visited this website within the last year, you already know the company has some serious problems to overcome.

Despite these hardships, Faraday remains convinced it’ll resume construction at its stalled factory site in Nevada and someday bring the FF91 to market. However, we haven’t seen much of the EV since the debut of the beta version at CES in January — and it was beginning to look like we never would.

Then, without much fanfare, a video of the electric crossover surfaced on the company’s YouTube page on Monday. The new video shows a decidedly less beta-looking vehicle than Faraday has previewed in the past. That doesn’t mean this is a production car, but it does seem to show what one might look like if FF can weather the storm.

With the exception of a few early press photos and some camouflaged test vehicles, Faraday hasn’t done much to solidify the final form of the hypothetical FF91. The latest 60-second short — titled “Emergence” — solves that by showing a finished model rolling around on public roads during the most overcast day in history. At one point, the car passes a Tesla before the soundtrack hits you with its second sting from a synthesized low-end brass section. It isn’t exactly a subtle message.

The FF91 cruises some Pacific highway, shows off its bodywork, and that’s about it for the video. Anything else we think we know about the car comes from earlier press releases and the CES unveiling. It’s still supposed to have over 1,000 electric horses, accelerate to 60 mph in 2.39 seconds, and have some level of autonomous capability — reinforced by the LIDAR pod on the hood. But that’s when, and if, it reaches production.

At present, Faraday is focusing heavily on fundraising.

[Image: Faraday Future]

Matt Posky
Matt Posky

Consumer advocate tracking industry trends, regulation, and the bitter-sweet nature of modern automotive tech. Research focused and gut driven.

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  • Parkave231 I'd rather they remember how to manufacture the things they have before adding more trims and options.
  • SCE to AUX "as if 775 lb-ft of torque in a pickup isn’t enough"Exactly. How about doing something hard instead, like getting your electric truck to meet 'truck' expectations first? That would sell better than a Raptor-like truck.
  • Akear They sell only 20,000 Mustang EVs a year. They better keep the current Mustang!
  • Jkross22 We're thinking about the 500e all wrong. This is a 'new' old car. All of the tooling and R&D is done. Easy way to move an 'Italian' car up market and boost fleet MPG. Plus... dealers can move all unsold models into demo/fleet usage so when Jeep and Durango owners come in for service, they can use this as a loaner.
  • Namesakeone Oh boy, oh boy, oh boy. A light truck coming from Ford. We have never seen anything like it. (This is me trying to sound like I'm excited.)