By on May 10, 2017


We’re not going to recap all of Faraday Future’s staffing issues, financial hurdles, or uncouth business practices. If you’ve visited this website within the last year, you already know the company has some serious problems to overcome.

Despite these hardships, Faraday remains convinced it’ll resume construction at its stalled factory site in Nevada and someday bring the FF91 to market. However, we haven’t seen much of the EV since the debut of the beta version at CES in January — and it was beginning to look like we never would.

Then, without much fanfare, a video of the electric crossover surfaced on the company’s YouTube page on Monday. The new video shows a decidedly less beta-looking vehicle than Faraday has previewed in the past. That doesn’t mean this is a production car, but it does seem to show what one might look like if FF can weather the storm. 

With the exception of a few early press photos and some camouflaged test vehicles, Faraday hasn’t done much to solidify the final form of the hypothetical FF91. The latest 60-second short — titled “Emergence” — solves that by showing a finished model rolling around on public roads during the most overcast day in history. At one point, the car passes a Tesla before the soundtrack hits you with its second sting from a synthesized low-end brass section. It isn’t exactly a subtle message.

The FF91 cruises some Pacific highway, shows off its bodywork, and that’s about it for the video. Anything else we think we know about the car comes from earlier press releases and the CES unveiling. It’s still supposed to have over 1,000 electric horses, accelerate to 60 mph in 2.39 seconds, and have some level of autonomous capability — reinforced by the LIDAR pod on the hood. But that’s when, and if, it reaches production.

At present, Faraday is focusing heavily on fundraising.

[Image: Faraday Future]

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5 Comments on “Faraday Future Puts Out Sizzle Reel, Possibly to Entice Potential Investors...”

  • avatar

    All sizzle and no steak.

    All hat and no cattle.

    All wax and no wick.

    All booster and no payload.

  • avatar

    Toy for the rich. If all those EV entrepreneurs were really serious about their mission to spread the use of zero emission propulsion, the EV would have made it to the class of more affordable and more sensible cars. I don’t see the FF behemoth contribute in any way in that sense.

    • 0 avatar
      SCE to AUX

      It’s much easier to build a “toy for the rich” than a “people’s car”, which is why most EV startups go down this path at first. It’s exceptionally hard to contain costs on an affordable EV.

      On the other hand, I assume you’ve heard of the Nissan Leaf, Chevy Bolt, Mitsubishi i-MiEV, Ford Focus Electric, Fiat 500e, BMW i3, Kia Soul EV, VW e-Golf, and the Tesla Model 3? Surely one of those is the affordable, more sensible car you’re speaking of?

      Faraday Future, however, will never succeed for a variety of reasons.

  • avatar

    This is starting to sound like a Nigerian bank email scam.

  • avatar

    The spirit of Tucker lives on.

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