Faraday Future Puts Out Sizzle Reel, Possibly to Entice Potential Investors

Matt Posky
by Matt Posky

We’re not going to recap all of Faraday Future’s staffing issues, financial hurdles, or uncouth business practices. If you’ve visited this website within the last year, you already know the company has some serious problems to overcome.

Despite these hardships, Faraday remains convinced it’ll resume construction at its stalled factory site in Nevada and someday bring the FF91 to market. However, we haven’t seen much of the EV since the debut of the beta version at CES in January — and it was beginning to look like we never would.

Then, without much fanfare, a video of the electric crossover surfaced on the company’s YouTube page on Monday. The new video shows a decidedly less beta-looking vehicle than Faraday has previewed in the past. That doesn’t mean this is a production car, but it does seem to show what one might look like if FF can weather the storm.

With the exception of a few early press photos and some camouflaged test vehicles, Faraday hasn’t done much to solidify the final form of the hypothetical FF91. The latest 60-second short — titled “Emergence” — solves that by showing a finished model rolling around on public roads during the most overcast day in history. At one point, the car passes a Tesla before the soundtrack hits you with its second sting from a synthesized low-end brass section. It isn’t exactly a subtle message.

The FF91 cruises some Pacific highway, shows off its bodywork, and that’s about it for the video. Anything else we think we know about the car comes from earlier press releases and the CES unveiling. It’s still supposed to have over 1,000 electric horses, accelerate to 60 mph in 2.39 seconds, and have some level of autonomous capability — reinforced by the LIDAR pod on the hood. But that’s when, and if, it reaches production.

At present, Faraday is focusing heavily on fundraising.

[Image: Faraday Future]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
  • 3-On-The-Tree Same as the Land Cruiser, emissions. I have a 1985 FJ60 Land Cruiser and it’s a beast off-roading.
  • CanadaCraig I would like for this anniversary special to be a bare-bones Plain-Jane model offered in Dynasty Green and Vintage Burgundy.
  • ToolGuy Ford is good at drifting all right... 😉
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