Category: Marketing

By on May 11, 2021

Solterra

In 2022, the Subaru Solterra electric SUV will go on sale. Another Subaru-Toyota joint venture, it’ll roll on the new e-Subaru global platform.

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By on May 8, 2021

connected vehicle

Connected vehicle sales will grow 20 percent in 2021, with a 10.4 percent compound annual growth rate (CAGR) between 2020-2026 according to ABI Research, a tech market advisory group.

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By on May 7, 2021

Back in January, Tesla CEO Elon Musk said he remained confident that his company would be able to deliver a self-driving vehicle exceeding the capabilities of an average human pilot by the end of 2021. But this has become a tired excuse used almost reflexively by automakers for years, making the inevitable shifting of the goalpost so predictable that nobody even bothers to get upset anymore. Being lied to is just part of everyday living and the automotive sector is just one droplet in the overflowing bathtub of mendacity.

Unfortunately, organizations continue making the mistake of expecting to be given the benefit of the doubt as they continue repeating the same fables. We know they’re working on solid-state batteries and autonomous cars, but they’re hitched to these unrealistic expectations and completely fabricated timelines that draw our focus while they engage in slimier practices on the sly. While holding them accountable is often easier said than done, catching them in a lie is usually fairly simple. For example, the California Department of Motor Vehicles accidentally called out Tesla on the full self-driving (FSD) beta it’s been testing with employees.  Read More >

By on May 7, 2021

Woven Planet

Toyota’s Woven Planet Holdings has acquired Level 5, Lyft’s self-driving unit. Woven Planet’s deal brings scientists, software engineers, and researchers together as one.

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By on May 5, 2021

BMW art

BMW art cars debuted today, using artificial intelligence (AI) software to generate new works of art. In conjunction with Frieze New York, the fair takes place in Manhattan from May 5 – 9, 2021.

Frieze New York has works of art from over 60 galleries, mainly located in New York. A viewing room with over 160 exhibitors runs through May 14, bringing together galleries worldwide, and audiences who can’t travel.

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By on May 5, 2021

California PHEV

Electric vehicles are one way to carbon neutrality. Yet 20 percent of California PHEV owners have gone back to gas-powered vehicles.

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By on May 4, 2021

Polaris

Polaris today affirmed the appointments of a new CEO and CFO, both of whom had been serving in interim roles since January. The manufacturer of motorcycles, off-road vehicles, and boats named Michael Speetzen as CEO, and Bob Mack as CFO.

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By on April 30, 2021

color

Color counts when selling or buying a car. But which colors help or hurt? iSeeCars.com, a car search engine, performed exhaustive research on this topic, recently publishing the results.

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By on April 29, 2021

Mercedes-Benz AMG

The 2022 Mercedes-Benz AMG GLC 63 S SUV is the only V8, biturbo-powered, compact SUV. According to Mercedes, it’ll do 0–60 mph in 3.6 seconds, which makes for a quick dash to the mini-mart.

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By on April 28, 2021

Kona N

Hyundai rolled out the 2022 Kona N yesterday at its N Day, a digital showcase for the N brand. The latest N brand inclusion, Hyundai’s N and N Line will grow to 18 models through 2022. Hyundai expresses its ambition for the brand with the tagline ‘Never just drive’.

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By on April 21, 2021

Lyriq

Today the 2023 Cadillac Lyriq made its production debut. If this is the highlight of a century of innovation, what’s Cadillac been doing the rest of the time? Cadillac’s luxury electric SUV is starting a new era ahead of schedule. You can place your order in September for a 2022 first-half delivery.

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By on April 20, 2021

 

IONIQHyundai’s 2021 Ioniq hybrid and plug-in hybrid received the Best Hybrid Car and Plug-In Hybrid awards from U.S. News & World Report. Our question is, are they the best hybrids or not? Did the right car(s) win?

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By on April 19, 2021

BMW

BMW’s 2021 M3 and M4 Competition cars, both endowed with xDrive all-wheel-drive, will arrive in August. Four hundred and seventy-nine lb-ft of torque is on tap. Read More >

By on April 16, 2021

Matchbox

Matchbox is headed towards 100 percent recycled, recyclable, or bio-based materials by 2030. Is this the end of die-cast cars as we know them?

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By on April 15, 2021

Santa Cruz

The 2022 Hyundai Santa Cruz has finally seen the light of day. It was about time, given all the fuzzy photos and hype prior to dropping today. More like a dull thud than a big bang, but here it is.

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