Audi Finally Shows Q8's Face in Laughably Awful Miniseries

Matt Posky
by Matt Posky
audi finally shows q8s face in laughably awful miniseries

Audi officially unveils its all-new Q8 utility vehicle next week. Unfortunately, I’ll be forced to watch episodes of the terrible miniseries the company decided to use as a digital hype machine until that time.

After expressing my concerns over the initial episode’s lack of vision and total inability to provide viewers with a single meaningful image of the automobile, I can happily report back that Audi has solved one of those problems nine days later. Having just finished episode three, the plot remains as meaningless as the lyrics to Little Richard’s “Tutti Frutti.” However, we are finally treated to a brief glimpse of the Q8’s bodywork — which is all I’m willing to care about at this point.

While we enjoy a microsecond of the model’s backside in episode two, it is largely obscured by other vehicles in the parking garage. There’s a closer shot as the main character is stuffed into the opened tailgate. But the only thing to be gleaned there is that the Q8 has European plates, despite the story being set in California.

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  • Inside Looking Out Inside Looking Out on May 29, 2018

    That face! Oh horror!

  • Slavuta Slavuta on May 29, 2018

    It looks like Ford or Toyota... truck

  • "scarey" "scarey" on May 30, 2018

    "A few still images of the Q5 would have sufficed and cost far less money." But then some Audi big shots wouldn't get to meet and hang out with some edgy creative-type Hollywood crew members and actors. And maybe get lucky. Besides, they are not spending their OWN money.

  • Lightspeed Lightspeed on May 30, 2018

    Right now the designers at Lexus are smiling at having goaded Audi into making a hideous grille.

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