Audi Finally Shows Q8's Face in Laughably Awful Miniseries

Matt Posky
by Matt Posky

Audi officially unveils its all-new Q8 utility vehicle next week. Unfortunately, I’ll be forced to watch episodes of the terrible miniseries the company decided to use as a digital hype machine until that time.

After expressing my concerns over the initial episode’s lack of vision and total inability to provide viewers with a single meaningful image of the automobile, I can happily report back that Audi has solved one of those problems nine days later. Having just finished episode three, the plot remains as meaningless as the lyrics to Little Richard’s “Tutti Frutti.” However, we are finally treated to a brief glimpse of the Q8’s bodywork — which is all I’m willing to care about at this point.

While we enjoy a microsecond of the model’s backside in episode two, it is largely obscured by other vehicles in the parking garage. There’s a closer shot as the main character is stuffed into the opened tailgate. But the only thing to be gleaned there is that the Q8 has European plates, despite the story being set in California.

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Inside Looking Out Inside Looking Out on May 29, 2018

    That face! Oh horror!

  • Slavuta Slavuta on May 29, 2018

    It looks like Ford or Toyota... truck

  • "scarey" "scarey" on May 30, 2018

    "A few still images of the Q5 would have sufficed and cost far less money." But then some Audi big shots wouldn't get to meet and hang out with some edgy creative-type Hollywood crew members and actors. And maybe get lucky. Besides, they are not spending their OWN money.

  • Lightspeed Lightspeed on May 30, 2018

    Right now the designers at Lexus are smiling at having goaded Audi into making a hideous grille.

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