Audi Finally Shows Q8's Face in Laughably Awful Miniseries

Audi officially unveils its all-new Q8 utility vehicle next week. Unfortunately, I’ll be forced to watch episodes of the terrible miniseries the company decided to use as a digital hype machine until that time.

After expressing my concerns over the initial episode’s lack of vision and total inability to provide viewers with a single meaningful image of the automobile, I can happily report back that Audi has solved one of those problems nine days later. Having just finished episode three, the plot remains as meaningless as the lyrics to Little Richard’s “Tutti Frutti.” However, we are finally treated to a brief glimpse of the Q8’s bodywork — which is all I’m willing to care about at this point.

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Infiniti, Redux? Audi's Q8 Miniseries Doesn't Showcase Vehicle in the Opening Episode

The marketing wizards at Audi decided to unveil the upcoming Q8 crossover via a series of internet shorts, called #Q8Unleased #Q8Unleashed, chronicling the antics of Sandra and Quentin — who we’re told are an “an extravagant power couple” living in California who have fallen upon dark times. Curious about the vehicle and Audi’s attempt at digital drama, I caught the first episode today.

Having just completed my viewing, I have to admit I feel a little cheated. To my dismay, the three-minute video didn’t include a single meaningful shot of the new utility vehicle. While I didn’t expect Audi to give up a front three-quarter view in episode one, I also didn’t expect a half-second glimpse of the Q8 badge followed by tight interior shots of the protagonists. Unless you have supreme interest in the vehicle’s headrests, there is really nothing for you here.

However, if you’re interested in extended shower scenes, brief fights that involve men hugging each other, and bad R&B songs produced exclusively for internet dramas, then you’ll be elated with the rest of this article. As for the Audi that’s likely to appear in subsequent episodes, all I can tell you is I think it’s orange.

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TTAC News Round-up: Ford Is Building Cars in Mexico Because You Won't Buy Them

Public disdain for small cars means Ford is going to take U.S. production behind the barn and shoot it.

That, Toyota practices good corporate citizenry, Honda worries it can’t build enough CR-Vs, and BMW Films returns with a new action-drenched short starring Clive Owen and the new 5 Series… after the break!

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Clive Owen Returns! After 15 Years, BMW Films Is At It Again

Before Twitter and Facebook and all that other social media crap that complicates your life, BMW was hiring legendary (or noted) filmmakers to shoot a series of eight 10-minute short films.

The directors instilled their years of experience into the plot and cinematography of each spot, with big-name actors brought on for flashy star power. Perhaps the last time Madonna was relevant was in one of these flicks. (It was directed by Guy Ritchie — when he was last relevant, too. —Mark) And all of this happened before YouTube! Can you believe how much you’ve aged?

Well, BMW Films is back, and it’s packing a Brit.

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  • EBFlex What a colossal waste of money. But this installed administration has yet to spend one cent on something that is actually useful and actually leads to some progress. But apparently this is just what we need….a bunch of extremely overpriced but short ranged busses. It’s amazing that all our problems are solved that they have time to waste money on these little pet projects.
  • Hector How much for steering column?
  • John S. Beautiful car, fun series installment, Corey.
  • FreedMike Any link to the grant applications that were denied?
  • FreedMike I'm amazed it took this long for them to do a Challenger convertible.