Audi Finally Shows Q8's Face in Laughably Awful Miniseries

Audi officially unveils its all-new Q8 utility vehicle next week. Unfortunately, I’ll be forced to watch episodes of the terrible miniseries the company decided to use as a digital hype machine until that time.

After expressing my concerns over the initial episode’s lack of vision and total inability to provide viewers with a single meaningful image of the automobile, I can happily report back that Audi has solved one of those problems nine days later. Having just finished episode three, the plot remains as meaningless as the lyrics to Little Richard’s “Tutti Frutti.” However, we are finally treated to a brief glimpse of the Q8’s bodywork — which is all I’m willing to care about at this point.

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Infiniti, Redux? Audi's Q8 Miniseries Doesn't Showcase Vehicle in the Opening Episode

The marketing wizards at Audi decided to unveil the upcoming Q8 crossover via a series of internet shorts, called #Q8Unleased #Q8Unleashed, chronicling the antics of Sandra and Quentin — who we’re told are an “an extravagant power couple” living in California who have fallen upon dark times. Curious about the vehicle and Audi’s attempt at digital drama, I caught the first episode today.

Having just completed my viewing, I have to admit I feel a little cheated. To my dismay, the three-minute video didn’t include a single meaningful shot of the new utility vehicle. While I didn’t expect Audi to give up a front three-quarter view in episode one, I also didn’t expect a half-second glimpse of the Q8 badge followed by tight interior shots of the protagonists. Unless you have supreme interest in the vehicle’s headrests, there is really nothing for you here.

However, if you’re interested in extended shower scenes, brief fights that involve men hugging each other, and bad R&B songs produced exclusively for internet dramas, then you’ll be elated with the rest of this article. As for the Audi that’s likely to appear in subsequent episodes, all I can tell you is I think it’s orange.

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  • Arthur Dailey Good. Whatever upsets the Chinese government is fine with me. And yes they are probably monitoring this thread/site.
  • Jalop1991 WTO--the BBB of the international trade world.
  • Dukeisduke If this is really a supplier issue (Dana-Spicer? American Axle?), Kia should step up and say they're going to repair the vehicles (the electronic parking brake change is a temporary fix) and lean on or sue the supplier to force them to reimburse Kia Motors for the cost of the recall.Neglecting the shaft repairs are just going to make for some expensive repairs for the owners down the road.
  • MaintenanceCosts But we were all told that Joe Biden does whatever China commands him to!
  • Rick T. If we really cared that much about climate change, shouldn't we letting in as many EV's as possible as cheaply as possible?