GM, Stellantis Sit Out Super Bowl

Some of the best, or at least most memorable, Super Bowl ads of the past few years came from Stellantis or General Motors.

Remember Will Ferrell schilling for GM? Or that Bruce Springsteen Jeep ad? Or when the Soprano children were reunited, again for GM?

Yeah, well, not this year. Both companies are going to sit this one out.

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Chevrolet Has a New Slogan: ‘Together Let’s Drive'

Chevrolet will be debuting a new corporate slogan during the first game of Major League Baseball's World Series. The decade-old "Find New Roads" will be supplanted with “Together Let’s Drive” during a commercial for the Chevy Trax that’s focused on promoting the vehicle’s affordability.

The brand has had loads of slogans and some are definitely better than others. While we’re prone toward remembering whatever jingles were playing during our formative years, the true value of specific taglines can probably be measured by how long they stuck around.

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QOTD: Best Car Ads From The Big Game

Chris compiled the car ads from last night's Super Bowl this morning, and I added my two cents.

Now, it's your turn.

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Is Tesla Finally Ready to Advertise?

As you likely know, Tesla doesn’t do traditional advertising for its vehicles. Or much in the way of social-media advertising, either. That’s because Tesla is often considered “cool” and partly because of the cult of personality cultivated by boss Elon Musk.

That might be about to change, according to one report.

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Ford Decides Paying for Ads Is Stupid

Ford CEO Jim Farley has said he sees little reason for the automaker to bother using traditional advertising campaigns for electric vehicles. Considering how often I see the Ford logo grace whatever screen I happen to be peering into, this would seem to go against everything I’ve been conditioned to accept. However the company believes its EVs practically sell themselves already, with the executive noting that the Mach-E has been sold out for quite some time.

“I’m not convinced we need public advertising for [electric vehicles] if we do our job,” Farley said during Wednesday’s Bernstein Strategic Decisions Conference.

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Scoot Over: Jeep Tag Teams With Razor on Electric Scooter

Car companies sometimes find themselves with odd bedfellows, a situation which can result in the strangest of collabs. Witness the penchant of some brands to slap their name on a bicycle, such as the McLaren Venge of a decade ago which actually incorporated some of Macca’s expertise in composite construction to result in a bike one-fifth lighter than anything the cycling manufacturer could achieve on its own.

This time around, it’s Jeep and Razor working together to create the Jeep RX200 electric scooter. Your author deeply hopes it is available to navigate through Hell’s Revenge at Moab during this year’s Easter Safari. Hey, it does say Trail Rated, right?

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Super Bowl LVI Car Commercial Live(ish) Blog

The day is upon us. Madison Avenue rejoices.

Super Bowl LVI airs tonight, and with it comes the commercials. And, probably, heartburn – though I suppose that depends on what you’re eating.

I’ll be posting YouTube links of every automotive (and auto-adjacent) commercial pretty much as they air. Come join the conversation in the comments.

Regarding the game, I have no real dog in the fight (I’m a Packers fan) but as a lifelong Ohioan my heart leans toward the Bengals.

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2022 Super Bowl LVI Pre-Game Commercial Roundup

What’s more American than football? Marketing, gluttony, and consumerism have to rank quite highly, I’d imagine. Thankfully, we have a bacchanalia this upcoming weekend that celebrates all four and then some.

That’s right, for those outside the big cities of Los Angeles and, um, Cincinnati who have been caught unaware, the LVI-th edition of the Super Bowl will be played this Sunday, February 13th. As always, marketers will pay for access to those millions of eyeballs, thus the Super Bowl Commercial as its own genre of big-budget short film.

As in years past, this will be a two-part series for TTAC. Today, I’ll post the automotive and automotive-adjacent commercials that have been shared to YouTube. Some of these are the full commercials, while some are teasers. On Sunday evening, come back here for a live-ish blog where I post every automotive and automotive-adjacent commercial as it airs. Stay tuned, as I’ll be posting from a recliner very near to my fridge and liquor cabinet. Once we get into the third quarter there’s a decent chance I’ll make a few humorous typos.

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Abandoned History: Project Genesis, Toyota Cars for Young People

Toyota was very focused on youthful consumer appeal at the turn of the millennium. Around the same time the WiLL sub-brand launched in the Japanese home market with its multitude of different products, a similar project was just getting underway at Toyota Motor Sales USA.

It was called Project Genesis, and like WiLL, it didn’t go well.

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Let's Talk About a Terrible GMC Ad

We here at TTAC love it when there’s a bad car ad — because we get to rip it apart.

And now we have one from GMC — and no, it’s not the annoyingly Yuppie “I love it” people.

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Toyota Pulls Japanese Olympics Ads As Games Come Under Fire

The 2021 Summer Olympics, set to be held in Tokyo starting Friday, are proving to be quite unpopular, at least in Japan. And apparently, Toyota has taken notice and pulled the plug on its planned local advertising during the Games.

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2022 Hyundai Kona N Unwrapped

Hyundai rolled out the 2022 Kona N yesterday at its N Day, a digital showcase for the N brand. The latest N brand inclusion, Hyundai’s N and N Line will grow to 18 models through 2022. Hyundai expresses its ambition for the brand with the tagline ‘Never just drive’.

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CarMax Invites Customers to 'Do Donuts'

CarMax has invited customers to ‘do donuts’ during their test drives, a promotion with Dunkin’ Donuts. For shoppers who take part in CarMax’s 24-hour test drives today through May 16th, they’ll receive a $10 Dunkin’ Donuts gift card.

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Super Bowl Aftermath — Boss Bust Leads to Ad Pull

Post Super Bowl sickness wasn’t limited to Kansas City Chiefs fans or those tired of seeing Brady and Gronk going to Disney World.

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Opinion: Jeep's Super Bowl Ad Won't Unite Us

Last night’s Super Bowl got out of hand about as quickly as the newsman fight in Anchorman: The Legend of Ron Burgundy.

This meant that I, watching the game home alone since Super Bowl parties aren’t safe these days, turned to the ads to keep myself entertained. Sadly, with a few exceptions, most were as stinky as the game itself.

The ones that were supposed to be funny mostly weren’t, the emotional/inspirational ones were mostly fine but unmemorable, and the one that was so bad that I think it was intentionally terrible for the sake of virality was just annoying.

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  • Bd2 If they let me and the boyz roll around naked in their dealership I'll buy a Chinese car.
  • THX1136 I would not 'knowingly' purchase a Chinese built or brand. I am somewhat skeptical of actual build quality. What I've seen in other Chinese made products show them to be of low quality/poor longevity. They are quite good at 'copying' a design/product, but often they appear to take shortcuts by using less reliable materials and/or parts. And , yes, I know that is not exclusive to Chinese products. When I was younger 'made in Japan' was synonymous with poor quality (check John Entwistle's tune 'Made in Japan' out for a smile). This is not true today as much of Japan's output is considered very favorably and, in some product types, to be of superior quality. I tend to equate the same notion today for things 'made in China'.
  • Mike Beranek No, but I'm for a world where everyone, everywhere buys cars (and everything else) that are sourced and assembled regionally. Shipping big heavy things all over the planet is not a solution.
  • Jeffrey No not for me at this time
  • El scotto Hmm, my VPN and security options have 12-month subscriptions. Car dealers are not accountable to anyone except the owner. Of course, the dealer principles are running around going "state of the art security!", "We need dedicated IT people!" For the next 12 months. The hackers can wait.