QOTD: Can You Make the Case for Buick in 2025?

Corey Lewis
by Corey Lewis
qotd can you make the case for buick in 2025

Buick has been on my mind lately, ever since reading that the GM division will remove brand lettering on all models starting in 2019. This change isn’t particularly shocking, as Buick is merely catching up with what other premium brands are doing on the badge front (I always prefer more badges to less, brougham-style).

Then, quite literally as my fingers tapped out this post, Mr. Jack Baruth announced Buick must die in short order. But what might General Motors do to save the luxury shield from its own axe?

What would Buick look like for you, in 2025?

Change is possible. The Buick brand underwent some reformatting over the past 15 years or so. Consider what the lineup looked like in 2005:

  • Century
  • LaCrosse
  • Lesabre
  • Park Avenue
  • Rendezvous
  • Rainier
  • Terraza

About half of these models are at the end of their life, and roughly all of them represent modifications (and cost-cutting) to 1990s platforms — and we’re not even at the recession yet. Now look at 2015:

  • Verano
  • Regal
  • LaCrosse
  • Encore
  • Envision
  • Enclave

Refreshed product on newer platforms, a broader range of sedans (note I didn’t say fast-selling), and more crossover action. Jack correctly points out that the 2018 lineup is lackluster. The new entrants to the lame party are the Regal Sport and TourX, neither of which are likely to set sales figures alight. But here’s where you come in.

The argument for keeping Buick around is a valid one. The long history of that shield has some value left in it, especially where the Chinese consumer is concerned. Whether the Chinese consumer would care whether new Buicks are still sold to Americans is another question, and one I can’t answer. But it certainly can’t hurt Chinese sales to have Buick dealers selling new metal here.

What that metal looks like is up to you. Come up with a reasonable and realistic idea of what the Buick lineup could look like in 2025, working under the assumption that GM has remained faithful to the tri-shield. It’s pick and mix time.

[Images: Murillee Martin, Wikipedia, TTAC]

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2 of 72 comments
  • Carlson Fan Carlson Fan on Mar 14, 2018

    Buick needs a big luxury EV in 2025 called the Electra!

  • Chocolatedeath Chocolatedeath on Mar 15, 2018

    Make everything a full hybrid, both six and 4 cylinders. AWD everything all the time. See if GM will let you create one special engine for yourself. A twin turbo 2.5 v6 with all the bells including hybrid. Each vehicle only have one engine option except the Enclave, which would get the special engine and a regular thats already in it that has hybrid tech.

  • Sayahh Is it 1974 or 1794? The article is inconsistent.
  • Laura I just buy a Hyndai Elantra SEL, and My car started to have issues with the AC dont work the air sometimes is really hot and later cold and also I heard a noice in the engine so I went to the dealer for the first service and explain what was hapenning to the AC they told me that the car was getting hot because the vent is not working I didnt know that the car was getting hot because it doesnt show nothing no sign no beep nothing I was surprise and also I notice that it needed engine oil, I think that something is wrong with this car because is a model 23 and I just got it on April only 5 months use. is this normal ? Also my daughter bought the same model and she went for a trip and the car also got hot and it didnt show up in the system she called them and they said to take the car to the dealer for a check up I think that if the cars are new they shouldnt be having this problems.
  • JamesGarfield What charging network does the Polestar use?
  • JamesGarfield Re: Getting away from union plantsAbout a dozen years or so ago, Caterpillar built a huge new engine plant, just down the road here in Seguin TX. Story has it, Caterpillar came to Seguin City council in advance, and told them their plans. Then they asked for no advanced publicity from Seguin, until announcement day. This new plant was gonna be a non-union replacement for a couple of union plants in IL and SC, and Cat didn't want to stir up union problems until the plan was set. They told Seguin, If you about blab this in advance, we'll walk. Well, Seguin kept quiet as instructed, and the plan went through, with all the usual expected tax abatements given.Plant construction began, but the Caterpillar name was conspicuously absent from anywhere on the site. Instead, the plant was described as being a collective of various contractors and suppliers for Caterpillar. Which in fact, it was. Then comes the day, with the big new plant fully operationa!, that Caterpillar comes in and announces, Hey, Yeah it's our plant, and the Caterpillar name boldly goes up on the front. All you contractor folks, welcome aboard, you're now Caterpillar employees. Then, Cat turns and announces they are closing those two union plants immediately, and will be transporting all the heavy manufacturing equipment to Seguin. None of the union workers, just the equipment. And today, the Caterpillar plant sits out there, humming away happily, making engines for the industry and good paying jobs for us. I'd call that a winner.
  • Stuki Moi What Subaru taketh away in costs, dealers will no doubt add right back in adjustments.... Fat chance Subaru will offer a sufficient supply of them.