QOTD: Can You Make the Case for Buick in 2025?

Corey Lewis
by Corey Lewis
qotd can you make the case for buick in 2025

Buick has been on my mind lately, ever since reading that the GM division will remove brand lettering on all models starting in 2019. This change isn’t particularly shocking, as Buick is merely catching up with what other premium brands are doing on the badge front (I always prefer more badges to less, brougham-style).

Then, quite literally as my fingers tapped out this post, Mr. Jack Baruth announced Buick must die in short order. But what might General Motors do to save the luxury shield from its own axe?

What would Buick look like for you, in 2025?

Change is possible. The Buick brand underwent some reformatting over the past 15 years or so. Consider what the lineup looked like in 2005:

  • Century
  • LaCrosse
  • Lesabre
  • Park Avenue
  • Rendezvous
  • Rainier
  • Terraza

About half of these models are at the end of their life, and roughly all of them represent modifications (and cost-cutting) to 1990s platforms — and we’re not even at the recession yet. Now look at 2015:

  • Verano
  • Regal
  • LaCrosse
  • Encore
  • Envision
  • Enclave

Refreshed product on newer platforms, a broader range of sedans (note I didn’t say fast-selling), and more crossover action. Jack correctly points out that the 2018 lineup is lackluster. The new entrants to the lame party are the Regal Sport and TourX, neither of which are likely to set sales figures alight. But here’s where you come in.

The argument for keeping Buick around is a valid one. The long history of that shield has some value left in it, especially where the Chinese consumer is concerned. Whether the Chinese consumer would care whether new Buicks are still sold to Americans is another question, and one I can’t answer. But it certainly can’t hurt Chinese sales to have Buick dealers selling new metal here.

What that metal looks like is up to you. Come up with a reasonable and realistic idea of what the Buick lineup could look like in 2025, working under the assumption that GM has remained faithful to the tri-shield. It’s pick and mix time.

[Images: Murillee Martin, Wikipedia, TTAC]

Comments
Join the conversation
2 of 72 comments
  • Carlson Fan Carlson Fan on Mar 14, 2018

    Buick needs a big luxury EV in 2025 called the Electra!

  • Chocolatedeath Chocolatedeath on Mar 15, 2018

    Make everything a full hybrid, both six and 4 cylinders. AWD everything all the time. See if GM will let you create one special engine for yourself. A twin turbo 2.5 v6 with all the bells including hybrid. Each vehicle only have one engine option except the Enclave, which would get the special engine and a regular thats already in it that has hybrid tech.

  • Dave M. Although the effective takeover by Daimler is pooped upon, this is one they got right. I wasn't a fan of the LHs, mostly due to reported mechanical, NVH and build quality issues, but I though Chrysler hit it out of the park with the LXs. The other hyped release that year was the Ford Five Hundred, which, while a well-built car with superior interior space, couldn't hold a candle to the 300.
  • Art Vandelay I always liked those last FWD 300's. Been ages since I've seen one on the road though. Lots of time in the RWD ones as rentals. No complaints whatsoever.
  • Cardave5150 I've had 2 different 300's - an '08 300SRT and an '18 300C. Loved them both a LOT, although, by the time I had the second one, I wasn't altogether thrilled with the image of 300's out on the street, as projected by the 3rd or 4th buyers of the cars.I always thought that the car looked a little stubby behind the rear wheels - something that an extra 3-4" in the trunk area would have greatly helped.When the 300 was first launched, there were invitation-only meet-and-greets at the dealerships, reminding me of the old days when new model-year launches were HUGE. At my local dealer, they were all in formalwear (tuxes and elegant dresses) with a nice spread of food. They gave out crystal medallions of the 300 in a sweet little velvet box (I've got mine around the house somewhere). I talked to a sales guy for about 5 minutes before I asked if we could take one of the cars out (a 300C with the 5.7 Hemi). He acted like he'd been waiting all evening for someone to ask that - we jumped in the car and went out - that thing, for the time, seemed to fly.Corey - when it comes time for it, don't forget to mention the slightly-stretched wheelbase 300 (I think it was the 300L??). I've never found one for sale (not that I've looked THAT hard), as they only built them for a couple of years.
  • Jkross22 "I’m doing more for the planet by continuing to drive my vehicle than buying a new one for strictly frivolous reasons."It's not possible to repeat this too much.
  • Jeff S Got to give credit to Chrysler for putting the 300 as a rear wheel drive back on the market. This will be a future classic.
Next