By on July 25, 2019

Buick Regal Mistaken Identity commercial screenshot - Image: Buick/Youtube

Encore, not Regal. Regal TourX if you please, not the Cascada. No to the LaCrosse, yes to the Enclave. Regal Sportback shunned, Envision approved.

This isn’t an elementary analysis of the pro-crossover/anti-car trends of the marketplace or GM’s China-centric Buick brand. Rather, it’s the message Buick seems to be sending in its own advertising.

Of course, that’s not the official line from Buick PR. But the more you watch the six-month-old “Mistaken Identity” commercial, the more you wonder what Buick must think of its own cars.

Mistaken Identity begins with an upwardly mobile male correcting an allegedly surprised valet. “That’s my Buick,” he says to the valet, who evidently just arrived at the front door of the hotel in a red Regal only to discover that the owner’s Buick was an Encore already parked out front.

The storyline’s already a mess. When did the Encore make its way to the front of the building? Did it ever leave? Shouldn’t the valet, even if only for Buick’s sake in a Buick ad, recognize a six-year-old Buick design as a Buick?

But the bigger question remains: why are we supposed to believe the valet is more impressed by a wannabe-premium subcompact crossover than a rather dashing red sedan? Moreover, is Buick suggesting customers should be more impressed by the $23,200+ Trax sibling than the $39,070+, 310-horsepower, all-wheel-drive sports sedan?

No, according to Buick spokesperson Stuart Fowle. “The purpose of that spot was simply to demonstrate variety within the Buick lineup while staying true to the long-running message that the brand has evolved dramatically in recent years,” Fowle told TTAC. “No insults,” he says, “just a message that we have something for everyone.”

Buick Cascada Mistaken Identity commercial screenshot - Image: Buick Youtube

The storyline is no less confusing when it comes to the young female surfers — yoo-hoo, eyes down here — who seem to be looking for a friend’s Buick at the beach parking lot. Requiring a Buick with space for their boards, the surfers aren’t sure how the top-down Cascada’s going to work.

While they’re directed by friends to the nearby Regal TourX, you’re sitting on the couch asking the universe, “Wouldn’t they remember the car they came in? And if they’re leaving in a different car than the car they came in, how did they not notice the tri-shield on the roof-racked wagon they just walked past?”

Fortunately, it’s a lot easier to make sense of the Enclave’s people-carrying ability when a group of young lacrosse players fail to see how they’ll fit in a LaCrosse. Granted, the Roadmaster Wagon’s rear-facing bench is rolling over in its grave, but that’s a subject for another time.

Mistaken Identity concludes with a fourth stanza in which a real live Regal Sportback is overlooked, figuratively and literally, by an Envision on billboard.

Buick LACrosse mistaken identity commercial screenshot - Image: Buick Youtube

By the end, eight Buicks were presented to the car-buying public. In fact, Buick’s Fowle says the broad display of the entire lineup was the “primarily goal” for the 30-second ad. And though Buick will contest our interpretation of Mistaken Identity, the company won’t challenge its own sales figures.

“Customers in the North American market are gravitating toward the SUV part of our lineup, with the Encore, Envision and Enclave representing 90 percent of our sales,” Fowle says. “With the addition of the Encore GX early next year and the end of production for the Cascada and LaCrosse, we do expect that number to only grow higher and are positioning ourselves as an SUV brand.”

Buick Regal Sportback Mistaken Identity commercial screenshot - Image: Buick Youtube

Year-over-year, Buick’s U.S. SUV/crossover volume in the first half of 2019 (not including the TourX which is tucked into the Regal’s total) climbed 6 percent to 93,397 units. That equals 87 percent of Buick’s U.S. sales, up from 80 percent a year ago. Buick’s car volume plunged 36 percent during the same period to only 13,840 units in 2019’s first six months.

The third-gen LaCrosse was a failure from the start. The new Regal’s first-half sales are down by more than a fifth; its Q2 volume tumbled by more than a third. The Cascada, destined at launch for niche status, will scarcely be missed as it accounts for less than 1 in 50 Buick sales.

Clearly, so inconsequential are Buick’s cars that the Buick brand itself can now make light of the ease with which customers turn their backs. It’s as if the funeral planning is well underway before life support has even been removed.

Timothy Cain is a contributing analyst at The Truth About Cars and Driving.ca and the founder and former editor of GoodCarBadCar.net. Follow on Twitter @timcaincars and Instagram.

 

[Images: General Motors]

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207 Comments on “Buick’s “Mistaken Identity” Commercial Seems to Mock the Brand’s Own Terribly Unpopular Cars...”


  • avatar
    Kyree S. Williams

    I’m not going to lie…a new, deeply-discounted Regal TourX is on the list of potential next cars. And even the Regal Sportback looks good. Although I’d just as soon pony up a little more money for a V60 Cross Country, even if it is smaller.

    But the rest of their lineup leaves me cold, and I can absolutely see someone mistaking a Buick Blob for Another Brand’s Blob.

    • 0 avatar
      FreedMike

      Agreed, a TourX would look just fine in my driveway.

      Ironically, their sedans and the wagon represent the best stuff the brand’s sold for a LONG time, and it’s all an afterthought to their CUV lineup, which is undistinguished, at best.

      • 0 avatar
        PrincipalDan

        2018 sales

        Envision: roughly 40,000

        Regal (all models): roughly 14,000

        To quote Eric Cartman (I’m directing this at the buying public): “I HATE YOU GUYS!”

        • 0 avatar
          ToddAtlasF1

          The buying public buys plenty of good cars. They’re just not Buicks, because Buick doesn’t sell them.

          • 0 avatar
            Peter Gazis

            ToddAtlasF1

            Under piss poor sales be sure to also file:

            Mazda Miata, Mazda6, VW Golf, VW Passat, Kia K900, Kia Stinger, Hyundai Ionic, Infiniti Q70. Acura IXL, Acura RXL, Acura NSX, Lexus IS, Lexus RC, Lexus GS, Lexus LS, Lexus LC, Genesis G70, Genesis G80, Genesis G90, Lincoln MKZ, Lincoln Continental, Audi A3, Audi A7, Audi A8, BMW 2series, BMW 6-Series, BMW 8series, Mercedes SL,

          • 0 avatar
            JoeBrick

            To paraphrase “Crocodile” Mick Dundee- “That’s not a Buick- THAT’S a Buick.”
            *Picture of *1953 Buick Special*, *1976 Park Avenue 4dr HT* or *1987 Grand National*

          • 0 avatar

            That’s true and not only about Buick. Try to find Regal in Buick dealership – you will find two or three Regals and non of them will be color/trim you want. You cannot sell lot of cars that do not exist. Go to Audi dealership – there will be lot of choice.

        • 0 avatar
          Lorenzo

          GM would sell more Regals and Lacrosses if they didn’t price them as luxury cars. It would help if dealers had more margin to bargain.

          Funny thing is, when the sedans are no longer made, the prices for remaining stock will drop to where they should have been priced in the first place, and GM and the dealers will still make money, just not as much per vehicle.

          There’s an old joke about a dealer selling Chevrolets for $1 million each, claiming, “All I have to do is sell one!” GM apparently thinks the same way.

    • 0 avatar
      slavuta

      You go ahead and buy that Opel. Mechanics will love you. You can get a Highlander for that money with sweet v6. 3 rows but not as big. No kidding. Do you remember a reliable Opel? I guess, you don’t jump to far from GM, Buick, Opel… And what is gonna happen with support since GM sold Opel? “Good move”

      • 0 avatar
        Vulpine

        @slavuta: I had an Opel… engine and transaxle…in my 2002 Saturn Vue. Well over 130,000 miles on the engine and the manual transaxle got more than 120,000 miles on the original clutch plates. Interestingly, the Honda V6 was an absolute dog in the same model.

        • 0 avatar
          gtem

          “Interestingly, the Honda V6 was an absolute dog in the same model.”

          Huh?

          I’m pretty sure the optional Honda V6 was the one saving grace of that model, and made them surprisingly quick.

          • 0 avatar
            ToddAtlasF1

            https://www.cars.com/research/saturn-vue-2006/consumer-reviews/

            It would seem to be his opinion alone. Most people liked the extra 61 horsepower, refinement, dependability and durability of the Honda powertrain.

          • 0 avatar
            thornmark

            the Honda V6 was the only good thing about the crappy Vue, see below

        • 0 avatar
          slavuta

          @Vulpine

          If you’re happy, I am happy. To me personally, 130K is not going to mesmerize me. Because I had many cars well north of that on original engine/clutch. My protege went 195K with original clutch and I actually sold it in great working order. Civic that I crashed had 167K original miles. And the best part is that this Civic has seen a lot of pizza delivery miles. No issues in that area. Some other cars I sold around 140K also no issues. All my cars were MT and only once I had to change the clutch and this is when I bought my 240sx with slipping clutch.
          But remember, there was once a Cadillac based on Opel. That was a POS

        • 0 avatar
          thornmark

          just the opposite

          the Vue was a dog and the only good thing about it was the Honda engine

          “As previous owners have said, while the Honda V6 was clearly the highlight of these Saturn Vues, that’s about it. When you pair a gem of an engine with a poor GM engineered suspension that’s often described as “boat-like handling” you get a one-trick pony. he Saturn Vue V6 is a rocket off the line but don’t expect to carve canyons with one if you find yourself on the PCH.

          Contrast that to the same engine in the Honda Pilot with a far more superior suspension and it’s easy to see why, even though it cost less, far more people flocked to Honda than their local Saturn dealership.

          If you find one used, for cheap, they’d probably make great long-drive vehicles. If you’re going to use a Vue for more than that, I’d pass these Saturns.”

          from tiremeetsroad.com

          • 0 avatar
            NormSV650

            One day in the past Honda had great or better engines than others. Today Honda makes a 1.5t that that mixes fuel with oil.

            But there was more to GM and Honda than just a V6 Vue.

            “…When GM and Honda announced this deal in December 1999, it was billed as a “powertrain cross-supply arrangement” that would see Honda getting diesel engines from GM’s Isuzu affiliate for use in Europe in exchange for an unnamed V-6. The original agreement also called for GM to purchase about 90,000 V-6s. For now, though, the Vue will be the only GM product to use the motor.

            The agreement was also billed as “the first step in a new relationship that may lead to future cooperation in other areas,” which seemed to bear fruit when the companies announced early in 2000 that GM would supply Honda with a variation of its OnStar in-car safety/guidance/concierge service….” car & driver

      • 0 avatar
        threeer

        Reliable Opel? Sure. We had three of them! Granted, this was 70s-early 90s, but all three of my father’s Rekords were box-stock reliable. If the new Regal wagon came with a manual, it would be under serious consideration. But not much else from them. The Encore and Envision (especially the Envision, given the place of birth) leave me cold.

      • 0 avatar
        PrincipalDan

        @Haters

        Life is too short to buy boring a$$ cars. I owned a Highlander. Best dishwasher that I ever drove for a commute. As about as exciting as kiss from your Grandmother. It had 130,000 miles on it and I was confident of its ability to go another 130,000 miles. But the thought made me want to turn in my driver’s license.

        I have an affinity for station wagons dating back to dear old Dad’s mid 80s Caprice Estate that he was assigned by his employer.

        I wanted either a sedan or a wagon for my next ride. I figured that there is a good chance of NEITHER existing (at a price point I’m comfortable with) by the time I’m ready to buy again.

        MSRP means nothing. My out the door price (with trade in) for a mid-trim TourX was almost the same as what I paid for a USED Highlander in 2014.

        Even if we’re talking MSRP… Quick name a turbo charged 250 hp, 295 lb ft of torque, AWD station wagon under $40K MSRP?

        (crickets…)

        • 0 avatar
          slavuta

          @Dan,
          I hear ya. But let me say this. After my 4cyl 2009 Highlander, this new v6 is something. And I paid basically 28K + broken in 3 important places old HL for v6 AWD. HL is of course more car for the money as I see it. Especially considering that this wagon of yours is big damn wagon. I am also big wagon fan [ I am a big fan, not “big wagon” fan]. My favorite, by looks and perceived performance and qualities is Volvo CC.

          • 0 avatar
            PrincipalDan

            If money were no object and I could afford to dump immediately upon warranty expiration?

            Volvo V60 R-design.

        • 0 avatar
          slavuta

          Good choice. Volvo wagons, they are something, aren’t they?

          • 0 avatar
            AtoB

            “Good choice. Volvo wagons, they are something, aren’t they?”

            Depends.

            I rented a V40 D3 Crosstrak a few weeks ago. Visibility was ATROCIOUS. Sure it had BLIS and a backup camera but I’d have traded them in a heartbeat for the ability to actually see out the sides and back.

            Gas (diesel) MPG was great at 4.6L/100km average though.

        • 0 avatar
          Felix Hoenikker

          2019 Infiniti QX50 if you consider CUVs lifted wagons. MSRP $44K, actual price $39k with 5 yr 1.9% financing.

      • 0 avatar
        ponchoman49

        The Regal shares drivetrains and chassis with the Malibu and other Epsilon cars so support and parts will be just fine for years to come. Good try though!

        • 0 avatar
          Steve203

          >>The Regal shares drivetrains and chassis with the Malibu and other Epsilon cars so support and parts will be just fine for years to come. Good try though!<<

          I thought about that. Some engine parts interchange, but others, like window regulators, do not.

          • 0 avatar
            ponchoman49

            Window regulators are available for my 1987 Cutlass which has been out of production for over 30 years and the brand folded up 15 years ago. I highly doubt you will have a hard time finding one if it should go bad in a Regal 8 years down the road. BTW a good friend of mine that works as a sales manager told me they are planning on making this car right through to 2023 so that makes the odds much better.

          • 0 avatar
            Steve203

            >>Window regulators are available for my 1987 Cutlass which has been out of production for over 30 years and the brand folded up 15 years ago. <>a sales manager told me they are planning on making this car right through to 2023<<

            That agrees with what I see from other sources: the last GM platforms will be gone for 2024. How long GM's contract is with PSA to buy Regals is another issue, and unknown to me. Thing is, if I like a car, I';ll keep it for 10-15 years, so Buick carrying the Regal through 23 and providing reasonable parts and service support until the last cars are out of warranty, does not get me to that 10-15 year horizon, if I bought a Regal today.

          • 0 avatar
            Steve203

            >>Window regulators are available for my 1987 Cutlass which has been out of production for over 30 years and the brand folded up 15 years ago…. a sales manager told me they are planning on making this car right through to 2023<<

            Things have changed.

            The Mexican built 1.8 Chevy used in the Cruze and Sonic is related to the German 1.8 used in the Saturn Astra. Some parts, like the oil filter, interchange. Some parts, like the coil packs, do not interchange.

            The Jeep Renegade and Fiat 500X are built in the same plant in Italy. The fuel pumps are the same, but the radiator fans, instrument clusters and window regulators are different.

            Your 2023 end date agrees with what I have seen elsewhere. Thing is, if I like I car, I want to keep it for 10-15 years. I don't know how long GM's contract to buy Regals from PSA is supposed to run. If GM buys Regals all the way through 23, and provides decent parts and service support until the last ones are out of warranty, that would not get me to my 10-15 year horizon if I bought a Regal today.

    • 0 avatar
      APaGttH

      I’m tickled with my Lacrosse to be 100% honest. I picked it up lightly used, about 14 months old for almost 50% off. At $27K for V6, AWD, and literally every option box checked including the pearl paint, it was a SCREAMING deal.

      No way I would have paid $51K for it, glad someone else took the depreciation kick in the nuts.

      Very little I can say bad, there are definitely misses and quirks – but the looks department, especially with the factory 20″ rims isn’t one of them.

      • 0 avatar
        jkross22

        27k for your Lacrosse seems right. Stickering at 51k is absurd which is why they sell so few.

        Even GM’s annual toe tag sale only got the Lacrosse into the low 40’s, still much higher than the car’s actual worth. It’s a 36k car GM is trying to sell for the upper 40’s.

        • 0 avatar
          APaGttH

          In a world where I can get a Corolla to $30K (yes you can by George) saying the Lacrosse is only worth $36K with a V6, AWD, etc. etc. etc. is — off base.

          $40s feels right compared to the benchmark of the world, and again, pointing out that I can check the option boxes on a Corolla to $30K

          • 0 avatar
            ToddAtlasF1

            You should have stretched the extra three grand no matter how badly it hurt and bought the Corolla.

        • 0 avatar
          bd2

          Lexus does the same w/ the ES (actually price it higher), but the difference being that they can get away w/ it.

          The irony to that is Lexus doesn’t seem to be able to get away w/ higher pricing for their RWD models (which still undercut MB and BMW).

        • 0 avatar
          ponchoman49

          Apparently you haven’t priced sedans in a while. You do realize that FWD Camry XSE’s are stickering over 38K right? And right next door at the Kia dealer a FWD Optima SXL leftover from 2018 that didn’t sell yet has a sticker over 37K. A loaded AWD LaCrosse is certainly priced correctly in the 40K range.

      • 0 avatar
        JoeBrick

        @Attapaggtt- re: resale value
        Great for you, but not so good for Buick, though.

    • 0 avatar
      Mnemic

      I was looking for pre-owned Regal GS’s a few weeks ago. The last gen turbo AWD one. I always liked those. They replaced the turbo 4 with a boring V6 in the new GS. Boooo!

    • 0 avatar
      Snooder

      What sucked about the ad is that it wasnt even about confusing Buick for better, nicer blobs. They ran that campaign previously and at least that one made sense.

      Nope, this was about confusing one bland Buick for another. Which just makes the while range look bland and forgettable.

      • 0 avatar
        87 Morgan

        Todd…um yeah… no. I own a LaCrosse and have driven too many Corollas to ever want one. You are out of your mind if you think the Corolla is a better place to spend ones time. The two cars, in terms of refinement and quiet plus the the lack of 300 HP in the Toy are not even in the same state, let alone zip code.
        Even if your assumption is the Buick will go the shop more than the Toyota, I will gladly drop off my Buick for a day every 3 years or so to not have to drive a Corolla.

        • 0 avatar
          APaGttH

          I prefer my transmission to have gears, not rubber band CVTs (like in the Corolla).

          • 0 avatar
            ToddAtlasF1

            I’ll take the 6-speed manual combined with a 2 liter naturally aspirated engine as available in the Corolla over any automatic sedan.

          • 0 avatar
            ajla

            “I’ll take the 6-speed manual combined with a 2 liter naturally aspirated engine as available in the Corolla over any automatic sedan.”

            That’s cool. You should spend your money on a car you like. Then other people should spend their money on a vehicle they like.

    • 0 avatar
      DJ None

      i looked at the Regal Tour X but its 10 inches longer with only 1 inch of more foot space over the VW Alltrack, plus it starts off 10 grand more and is auto only

    • 0 avatar
      Daniel J

      I test drove both the TourX and Sportback last year when was shopping to replace my 2010 Mazda 6. Both were nice even if they drove a little larger than the 2018 Mazda 6 I had test driven. Last year when I was looking they were discounted, but not as heavily as they are now. Best I could do was 34K on a sportback Essence and 37K on the Tourx. Both were missing some features on the Mazda 6 which I really like : cooled seats, paddle shifters, and the HUD. I ended up spending less than 31K on a 2018 Mazda Grand Touring Reserve. I couldn’t see the value.

      I do see the value if you don’t already have a CUV in the family and need the extra hauling capacity. I just didn’t think the Buick was worth more than a Mazda 6.

      • 0 avatar
        PrincipalDan

        FYI if Mazda had brought the 6 wagon here and/or Chevy had a Malibu wagon without the cladding on the Buick, I would have test driven both of them.

  • avatar
    SCE to AUX

    For the same 6 months of 2019, Buick sold 439k vehicles in China – nearly 5x its US volume.

    So it’s hard for me to believe Buick takes the US market seriously anymore.

    • 0 avatar
      Lie2me

      ^^This, which reflects my comment below, does the US market really care about Buick as well?

      • 0 avatar
        redgolf

        I for one do like the Buick Encore I leased for my wife finding myself driving it everyday instead! Only 4 months to go on a 39 month lease with only 25 k on the od I should probably purchase it at Lease end, I’m finding it very easy to pick up long objects from Lowes and Home depot since the rear and one front seat fold down, very easy to drive, plenty of power, smooth riding even on the highway over 75, the 30 mpg is a big plus also, what not to like, even the price, never had anything need attention except one tire replaced because of a slice of steel in it!

      • 0 avatar
        NormSV650

        Buick buyers care more than Acura buyers, by about 40,000 units.

    • 0 avatar
      mmreeses

      to nitpick, GM only owns 50.0% of GM China. so its effectively only selling 220k Buicks in China. But yes, your point is right on.

    • 0 avatar
      forward_look

      The feeling is mutual.

  • avatar
    Steve203

    I am sure that the intent of the ad, as Buick says, is to illustrate the breadth of the Buick line…except that ad has been in the can for nearly a year, and half the products shown have received their death warrant: Cascada and LaCrosse officially dead, Chinese built Enclave’s tariff waiver denied. GM’s contract with PSA for the Regal and TourX probably specifies a certain number of cars for a certain number of years, before it goes toes up.

    • 0 avatar
      slavuta

      i don’t know the intent there but having La-cross team next to Buick sedan smells rotten. La-cross players, with all the equipment, come with SUVs

    • 0 avatar
      bd2

      You mean the Chinese-built Envision (not the Enclave).

      Buick, in the States, will pretty much be a CUV brand (which is what Acura pretty much is these days as well).

      Joining the Encore and Enclave will be the new Enspire (likely replacing the Envision in the lineup).

      Buick may also be getting the Envoy, but nothing confirmed as of yet whether it will be sold in NA.

    • 0 avatar
      WallMeerkat

      I would be interested to see what becomes of PSA and the Regal.

      Given that the Insignia is not a huge seller, the Mondeo (and possibly Fusion) is planned to switch to a crossover wagon, and Buick are planning on canning all their sedans, it wouldn’t surprise me to see it axed fairly soon. The European model either replaced with a hastily restyled 508 or axed entirely (PSA axed the Citroen C5 sedan and replaced with an SUV, so they aren’t scared to).

      • 0 avatar
        Steve203

        >>I would be interested to see what becomes of PSA and the Regal.<<

        GM gave PSA significant incentives to quickly abandon all the Opel platforms. For one, PSA is prohibited from selling any car with GM intellectual property in any market where GM has a presence. iirc, PSA is also paying royalties to GM for use of GM intellectual property.

        PSA has announced that all the GM platforms will be gone within a couple years.

        I have watched European road tests of both the Insignia and 508. The Insignia is better designed by almost every measure, from clearer driver displays and controls to better headroom in the back seat. While sales of the new 508 this year are double what they were last year, and Insignia sales are down 25% from what they were last year, the Insignia still outsells the 508 by nearly 2 to 1.

  • avatar
    Lie2me

    I understood the commercial, it’s letting people know that Buick might not be the narrow product line you thought it was. My question would be do any of those people really care?

  • avatar
    ajla

    Aside from the stop/start, I thought the Lacrosse was really good. Like one of the best FWD cars I’ve ever driven good. So of course no one bought them and they are gone forever.

    • 0 avatar
      slavuta

      Start/stop has no benefit

    • 0 avatar
      Lorenzo

      The Lacrosse, like the Impala, is truly one of the best sedans GM has made in recent years. As I mentioned above, both are priced in entry-level BMW territory, to ensure a bigger profit per car.

      GM just wants to be a luxury car maker: fewer cars, higher margins, bigger profits. The old mantra, “A car for every purse and purpose” is dead. Judging by the muddled ad above, they don’t know how to sell cars anymore either.

      • 0 avatar
        highdesertcat

        Some may say, “they don’t know how to MAKE cars anymore either.”

        The flip side is that car-rental agencies need many of the cars that GM produces, which in turn feeds the used-car market with “Program” cars for resale.

        But no doubt, GM will concede THAT rental-car fleet mass market to Toyota, Nissan, Hyundai and KIA as well.

        • 0 avatar
          Peter Gazis

          Highdesertcat

          After an accident, while their car is in the shop, most people will rent a compact car. Insurance companies don’t pay for anything more.
          When out of town on business. Most people will rent a compact
          Car. Family is not with you, and it’s what most companies will reimburse you for.
          The vast majority of what rental car companies rent out are compact cars. GM no longer builds the Cruze.

          You’re just throwing….mudd…. against the wall trying to get something to stick.

          • 0 avatar
            highdesertcat

            Peter Gazis, I travel a lot, and I rent a lot. I pay out of my own pocket. Always choose something that I can actually fit comfortably in, easy to get in and out of – I’m over 6ft tall and have gained 65 pounds since I quit working in 2016, now hovering around 250 pounds.

            I can see for myself at car rental agencies the badges on the rentals on the lot.

            USAA still pays for a rental car in case of an accident.

            I’m not throwing mudd. I’m relating life experiences of my own.

            Don’t care if anything sticks, since many of these commenters have been proven to be writers of pure fiction.

            The vast majority of ttac’s B&B don’t even read or reply to my comments. And I’m fine with that.

            But I do make an effort to actually read every comment on a thread that interests me, whenever I get to spend some time on my PC.

          • 0 avatar
            Kyree S. Williams

            Usually—especially if it’s another party at fault—an insurance company will put you in something comparable to what you were driving. They’ll go up to the per-diem rental limit stipulated on your policy if it’s your own insurer…which isn’t saying much, because they pre-negotiate steep discounts with the rental agencies. A Ford Edge might cost you $79 a day; it might cost the insurance agency $43.

            For instance, someone hit my 2015 Golf SportWagen TDI SEL when it was two months old. I got a 2016 Mazda CX-5 rental, which was comparable (compact wagon vs compact CUV).

          • 0 avatar
            87 Morgan

            Peter, I am not so certain your rental car assertion is all that accurate. I rent almost weekly at National and never take an economy car, ever, I refuse to drive them. I could give two you know whats about F.E when on the companies dime or my own for that matter.

          • 0 avatar
            highdesertcat

            87 Morgan, for my last long-distance rental I chose a 2017 Expedition EL to travel up/down the West Coast, into Canada, to the Four Corners, etc, over a period of about a month.

            Four people traveled in comfort.

            Never kept track of the fuel economy, just kept it filled up with mid-grade (88-octane).

            Had the Ecobust and 20″ wheels, and it could eat up a lot of miles of Interstate each day. Set Cruise control and let the transmission hunt and peck its way.

        • 0 avatar

          highdesertcat you would be surprised to find how many cars on rental lots in CA are Nissan/Mazda/Toyota/Huiday. I would say if there is a leader in rental fleet sales it would be Nissan and not GM. Because 80% of time I get Altima as rental car. Would be more than happy to have Regal instead.

          • 0 avatar
            Steve203

            >>Because 80% of time I get Altima as rental car. Would be more than happy to have Regal instead.<<

            Try asking for a "luxury" midsize. Virtually every example of a 2018 Regal Sportback in Preferred trim I see on Autotrader is an ex-rental. Seems Buick doesn't even care about selling them at retail. I checked three local Buick dealers. One had one Sportback on the lot, one had a Sportback on order and one had no passenger cars at all, only a three digit inventory of each SUV model.

            The Opel sale contract with PSA probably specifies GM buy a certain number of Regals per year, for some number of years. GM seems to be content to simply dump them into rental fleets until the contract runs out.

    • 0 avatar
      jkross22

      “So of course no one bought them and they are gone forever.”

      That’s because Buick the brand is perceived poorly and overprices their stuff by 30-40%. Unless they start mass producing concept cars with Lexus quality, no one will care if Buick dies in the US.

      • 0 avatar
        NormSV650

        ..but then there is Cadillac.

      • 0 avatar
        Peter Gazis

        jkross22

        All 4 of GM’s remaining U.S. brands will survive the next resession.
        How many foreign brands won’t?
        Mitsubishi? Infiniti? Acura? Mazda? Genesis? Mini? Jaguar? Fiat?

        • 0 avatar
          jkross22

          Peter, you think Acura is weaker than Buick in the US? Nope, not with the MDX/RDX selling. Acura sedans are in the same boat with Buick, and that boat is the Lusitania. The difference is that people perceive Acura like vanilla ice cream and Buick is perceived as a non-flavored, freezer burned ice cream.

          Mitsu is a zombie car company in the US. Stealth marketing doesn’t help.
          Infiniti can be saved, but Nissan’s got bigger fires to put out.
          Genesis – no suv, no dealers, no chance. Pity.
          Jag – Dead or will be folded into LR dealers.
          Mini – crappy quality + expensive = FOAD already. Dead.
          Fiat – Dead

          Buick being able to outrun these corpses is like being the tallest building in Abilene.

    • 0 avatar
      bd2

      The Lacrosse has beaten the ES in numerous comparison tests.

    • 0 avatar
      formula m

      Okay so Enclave out sold MDX by 4000 units over 6 months. How many of those vehicles were purchased by fleet/rental agencies?

      Acura sells vehicles to retail customers

  • avatar
    Lie2me

    I give Buick credit outside of Chevy it has the broadest product offering of anything from GM, except on closer examination you realize that Buick has just badge engineered GM products assembled from around the world to come up with a product line. None of their cars seem at all related to any of their other cars. It’s just a weird mish-mash collection of cars

    • 0 avatar
      TMA1

      So Saturn at the end of its life, basically.

      • 0 avatar
        kjs

        Sadly too much like Saturn, including the rebadged Opels. I suppose someone thought Buick’s upmarket positioning might help with the import costs compared to Saturn, and at least Buick has a healthy Chinese market. (Really, I think Buick should’ve been axed in the US with GM’s restructuring, but I guess GMC dealers still wanted cars at the time, and GM didn’t want to abandon the “premium” car segment.) Saturn’s last days were marked by the saddest car ad I think I’ve ever seen, part of its “Rethink” campaign: https://youtu.be/TTotkDAK2RY

    • 0 avatar
      ToddAtlasF1

      Buick is a nightmare rehash of Geo; one that sells cars from some of the least respected countries of manufacture instead of the most.

      • 0 avatar
        Peter Gazis

        ToddAtlasF1

        You must not have a high opinion of Vehicles made in Germany & South Korea.

        • 0 avatar
          ToddAtlasF1

          I thought that was pretty clear, nor do I want a Chinese car.

          • 0 avatar
            kjs

            All of Geo’s cars were rebadged Japanese cars built in Japan, the US (NUMMI), or Canada (CAMI). The Prizm was a US-built Corolla. So if the least respected list includes Germany, South Korea, Japan, the US, and Canada, what does that leave us with? Italy? France? Britain? Sweden? Mexico?

            The problem isn’t so much the countries of manufacture (though, I’ll grant, it may well be a real problem with Chinese-made Buick models). The fundamental problem, I think, is the cynical market approach that hollows out any sense of brand identity or cohesion in by just selling some car, any car in a given segment in hopes of making a quick buck. Geo was rebadging cars from a couple of also-ran Japanese brands, Isuzu and Suzuki. Likewise, Buick is rebadging cars from an also-ran German brand, Opel (this might be a little unfair to Opel, which is generally an adequate mainstream brand, but not a great foundation for the premium/luxury marque Buick wants to pretend it is), and an also-ran South Korean brand, Daewoo (now absorbed by, and manufacturing cars for, Chevy). GM is doing a more subtle job with Buick now than it did with Geo or Saturn, but doing the same thing more subtly isn’t the lesson GM should’ve taken from those failures.

          • 0 avatar
            ToddAtlasF1

            Your problem is one of reading comprehension. My post quite clearly says that Buick is a nightmare version of Geo. Geo sold cars from the best manufacturing country, also known as Japan. Buick sells cars from China, the EU, and Korea.

          • 0 avatar
            kjs

            I see what you mean now, and I understand your point. (In my mind I somehow missed the “; one”.) I don’t think Germany and South Korea are among the “least respected,” but, apart from Chinese-made models, you’re correct that some of Buick’s Opels are manufactured in other places in the EU. With respect to Geo, I don’t think Suzuki and Isuzu were ever highly-regarded makes, and I think that’s more important than where they were manufactured—this parallels Daewoo in particular, with Hyundai being essentially the South Korean equivalent of Toyota these days.

          • 0 avatar
            ToddAtlasF1

            Suzuki was fairly well respected until they started selling rebadged Daewoos. That pretty much killed them. It’s funny how Buick customers think Daewoos are great, but Suzuki customers felt burned and left. That difference in expectation tells the tale of who still buys GM vehicles.

            Isuzu may not have been great, but the Spectrum was far more refined, comfortable, accurately assembled, and efficient than the Chevette it supplanted.

            Hyundai is far from Korean Toyota, unless you really mean to use Korean as a term of denigration. Hyundai may be Korean Volkswagen.

          • 0 avatar
            bd2

            @ToddAtlas

            Funny – Akio Toyoda a # of years ago saw Hyundai as Toyota’s emerging threat, not Honda or Nissan.

            But yes – Hyundai is not the “Korean Toyota” as Hyundai’s lineup isn’t as BORING to drive as Toyota’s.

  • avatar
    FreedMike

    Criticize the ads all you want, but Don Draper would probably fail at selling this rag-tag lineup.

  • avatar
    geozinger

    In the USDM, Buick needs to go back to the “Great American Road” type of commercials. The kind underlining the quiet, competent manner of travel. Other than the cuties at the beach, I think few people under 30 (Hell, 50!) years of age are looking at these cars.

    And they can scrap that woman at the end of the commercial that snipes at her companion: “Did you (know that I was looking at the other Buick)?” Why the shot at her companion’s intelligence? It just seems so petty and useless on an otherwise bland piece of advertising.

    And, get rid of that background music. I feel like I should be at a NBA game and not looking at cars.

    Also, get the hell off of my lawn, too, while you’re at it. Where’s a nice Deuce and a quarter when you need one…

    • 0 avatar
      highdesertcat

      If Buick wants to remain in the USDM, Buick needs to go back to “the kind underlining the quiet, competent manner of travel” that’s done in a Buick Park Avenue or Roadmaster of yore, updated and upgraded with 2020 tech and features.

      I agree that “few people under 30 (Hell, 50!) years of age are looking at these cars.”

    • 0 avatar
      scott25

      Ehh, the Encore is quite successful with women in their late 20’s-early 40’s. It kind of fills the same niche the PT Cruiser used to.

      • 0 avatar
        Vulpine

        My wife didn’t even consider a Buick for her latest car; she chose a Jeep Renegade. Her car before that was a Fiat 500. She prefers unique, not generic. And I agree with her.

      • 0 avatar
        redgolf

        My wife and I are 70, we love our Encore, get a lot of comments because of the color ( River rock brown ) not quite the big ol Buick I had as my first car at 16, that 55 Century pictured is it, but then again gas isn’t 22 cents a gallon!

  • avatar
    Vulpine

    Regretfully, Buick has succumbed to the same problem everyone else has–their cars all look too much alike. Too little variety and too few colors to offer any form of unique identity. I understand the requirement for aerodynamics but you can still offer significant variety if you just try.

    • 0 avatar
      scott25

      Isn’t that the point of a brand?

      • 0 avatar
        Vulpine

        @scott25: What—produce every model as a virtual clone of each other? Look at Ford’s sedans; the Mustang was the only ‘unique’ model and even that looks too much like a Fusion/Focus/Fiesta for comfort. Even the Ranger looks too much like their sedans despite the fact it’s a pickup truck. It’s even hard to tell the difference between each of their CUV models, with the exception of the Flex.

        All of Chevy’s models are too similar, sedan for sedan and CUV for CUV. At least my Colorado looks more like their crossovers than their sedans (which doesn’t bother me) though their full-sized trucks are hideously unique (at least Ford’s trucks look a little better. I prefer the Ram for appearance, however.) Toyota cars look nearly identical, as do their Lexus versions–huge, gaping fish mouth with a bit between the jaws for the Toyotas themselves. It seems only FCA understands variety, though they’re weakening with the different CUV models.

      • 0 avatar
        NormSV650

        The Cadillac brand has thr edginess and flash. Where Buick is more muted design.

        • 0 avatar
          Hummer

          There is nothing edgy or flashy about a single Cadillac made today, I present the XT5 in the above article. Case closed.

          • 0 avatar
            NormSV650

            A Cadillac will stand out in the parking today unlike others.

          • 0 avatar
            ponchoman49

            I can easily spot any current Cadillac in a crowded parking lot and they stand right out. Not so much the sea of foreign cookie cutter CUV and Asian sedans

          • 0 avatar
            ToddAtlasF1

            Do you guys live somewhere there are no general practitioner doctors? They tend to drive Lexus RX350s, and the new ones stand out in a crowd. Sadly, they do so in the same manner that the origami Cadillacs did back before they dulled everyone’s senses.

    • 0 avatar
      forward_look

      And they look too much like Mazdas.

      • 0 avatar
        SilverCoupe

        Twice recently I have seen a Buick Enclave, and thought, “That is a nice looking vehicle (for a crossover), is that a Mazda?”

        I guess what this really says is that there is little nationality left in automotive design, when cars from all countries (well, except maybe France!) look alike.

    • 0 avatar
      Peter Gazis

      Vulpine
      Cascade only sold as a convertible
      Regal GS, Sportback or TourX
      Lacrosse Gorgeous large sedan

      About as different as cars can get. I think you’re projecting feelings from another brand onto Buick.

      • 0 avatar
        jkross22

        Cascade is dishwashing detergent. I think you meant Cascada. That name did the car no favors.
        Regal in all its forms looks nice – esp the wagon – but the GS trim is too expensive for a damaged brand.
        Lacrosse can get into the 50’s, so yeah, that’s a problem.

  • avatar
    PrincipalDan

    CONFESSION: I bought a TourX. I love it.

    (Yes I submitted my own review to @editors but haven’t heard back.)

    The commercials are stupid and I’d love to know which idiot “brand manager” approved which cars would be in the commercial. I’d like to know so I can advocate for his dismissal.

    The ad has however provided myrth for my wife and I. We’ll park in some big box store parking lot and she’ll say: “Row C – half-way up. Remember that incase we can’t find our “not a Buick.”

    • 0 avatar
      FreedMike

      Congrats! I’ve heard nothing but good stuff about the TourX.

      I suspect GM is selling it to run out the string on some kind of contractual obligation stemming from the Opel sale. Too bad…

    • 0 avatar
      ajla

      trifectaperformance.com/store/category/1877-20l-turbo-2018-present/

    • 0 avatar
      jkross22

      Dan, how do you find the front seat comfort? I’m a long roof guy and wanted to want the TourX, but the front seats felt overly skinny to me.

      I tried the Regal GS and much preferred those seats to the TourX .

      • 0 avatar
        PrincipalDan

        I’ve got the Preferred model with “Driver Confidence Package I” which includes the 2 way adjustable lumbar. I’m fine with it. It’s more aggressive than the lumbar in my old Toyota but less aggressive than the lumbar in a 2 way adjustable GM truck.

        I’m a bit under 5’11” and 170 lbs. the seats fit me fine but I’m not particularly broad of beam. Thigh support is adequate, my 2nd gen Highlander had a short cushion.

    • 0 avatar
      SilverCoupe

      Congratulations, nice choice Dan! Always good when someone at TTAC actually embodies “the Best and the Brightest.”

    • 0 avatar
      NormSV650

      Hurray for Dan! We are coming up on 9,000 miles on our 2018 TourX Preferred(cloth seats) and find them super comfortable for 9 hours in the saddle. The almost 40 mpg at 65 mph for days is icing on the cake.

      The low $20’s for 2.0T and torque vectoring AWD is not matched by any. The looks of passebys is thr best!

    • 0 avatar
      87 Morgan

      Congrats PD..I am 2.5 years into my LaCrosse and have no regrets.

    • 0 avatar

      Congratulations Dan! I like TourX, it has a presence when you see it in person. I saw it in SF auto show – it stood out among other cars, it looks big. Will be happy to read your review when published. It is sad that in the end Opel get killed by PSA. It is not that I ever liked Opels but just over time there less and less choice on the market. Pretty soon everybody will drive only Toyotas and VWs.

  • avatar
    tylanner

    Buick has an insurmountable image problem….

    They’ve been squeezed to occupy a tiny sliver of the market and unfortunately that sliver appears to be heavily intertwined with the traditional Buick image. They are stuck.

    Grace is simply not cool in the 21st century.

    • 0 avatar
      highdesertcat

      Over the years I have said repeatedly that Buick needs to be folded into Cadillac as a separate lower/cheaper luxury trim, and GMC needs to folded into Chevrolet as a separate upscale/more expensive luxury trim.

      • 0 avatar
        ToolGuy

        highdesertcat,

        If you close the GMC outlets you will lose sales and profit. And some of GMC’s offerings are key contributors to profit. Plus, lawsuits (see Oldsmobile and Pontiac case studies).

        • 0 avatar
          highdesertcat

          ToolGuy, yes, that would be the case exactly, were GM to follow my recommendations TODAY.

          However, I said all this waaaaaaaay back in 2009 when the US gov’t had bailed-out and nationalized dead GM only to reconstitute that decomposed carcass with a flood of liquid cash on account of the last guy in the White House owing his election to the UAW.

          Read Steve Ratner’s book.

          Every reader can draw their own conclusions but the bottom line remains the same: the decision to put GM on indefinite lifesupport was a purely political one, NOT a business decision.

          But I have no doubt, were GM to die again today, President Trump would deluge GM with a flood of taxpayer cash that would erase the last bailout, handout and nationalization into insignificant irrelevance.

          Why? Because with President Trump it would be a solid business decision, all about bringing jobs back to America, doing what is best for America and American citizens.

          He’s done very well so far. Best of all the presidents during my lifetime of 73 years on this planet.

          • 0 avatar
            jkross22

            Then you don’t recall a president whose last name was Eisenhower.

          • 0 avatar
            highdesertcat

            “Then you don’t recall a president whose last name was Eisenhower.”

            I do remember Eisenhower, but I was a kid then, not interested in politics, and my parents were members of two different labor unions, and NOT doing so well financially.

            Once my parents found other (non-union) employment ~1960/1961, my dad with the JPL and my mom with a HUGE Travel Agency in LA, things were a whole lot better financially than during their union years.

            And my parents were a lot happier as well. Bought a lot of cars with their higher incomes. Had to, they had 7 kids! All of them needed transportation.

          • 0 avatar
            ToolGuy

            highdesertcat,

            2009: If you close the GMC outlets you will lose sales and profit. And some of GMC’s offerings are key contributors to profit.

            2019: If you close the GMC outlets you will lose sales and profit. And some of GMC’s offerings are key contributors to profit.

            What I said was true in 2009 and is true in 2019. Steven Rattner’s group apparently agreed, as they kept GMC – separate and apart from Chevrolet. (I note that they had access to better and more complete data than do we.)

            Can you please give the page reference from Steven Rattner’s book where he suddenly changed his mind?

            I have no interest in your opinion of any U.S. President, but people who constantly and repeatedly spout off about ‘GMC should be folded in with Chevrolet’ are clearly wrong.

          • 0 avatar
            ttiguy

            @ highdesertcat

            If you believe that Trump drivel about “bringing jobs back” then you are sadly an uneducated, naive tool who is being used by this administration. What happened to all of those GM plants he was going to “save”? Oh yeah they still closed, and others as well. Simply put, TECHNOLOGY and progress have made the manufacturing jobs that used to provide a comfortable living wage a thing of the past. Jobs that used to be in the US out of necessity, don’t need to be anymore because of TECHNOLOGY. Not bc of politicians or greedy corporations. Money is like water, it always finds its way.

            Bettering yourself by developing skills that are valuable in the modern age is how you protect yourself, not by placing your faith in a phony politician.

            But hey, what do I know??

            Signed,

            An OEM Manufacturing Enginner

          • 0 avatar
            highdesertcat

            ttiguy, this was not meant as a political statement or discussion because all politics is LOCAL and PERSONAL.

            My point was that President Trump has helped and bettered the lives of millions of American citizens including me and mine, and that is with whom it counts. With whom it matters.

            Were there people like yourself that were hurt, setback and damaged by the actions and policies of the current administration? You bet!

            But people like me and mine, and millions of others, are enjoying the best years of their lives since DJT was elected. Certainly infinitely better than the depressing welfare/foodstamp years of the previous administration.

            I’m not going to quarrel with a $9600+ IRS tax refund, and ALL those forced-payouts of my wife’s annuity driven by the ever-rising stockmarket.

            I hope President Trump runs in 2020. He’s got my vote AND the vote of my Deep Blue Democrat wife, Kitty.

            Seriously!

          • 0 avatar
            highdesertcat

            ToolGuy, it’s a moot point. We’ll never know where the road not taken would have led us.

            “Steven Rattner’s group apparently agreed, as they kept GMC – separate and apart from Chevrolet. (I note that they had access to better and more complete data than do we.)”

            That’s exactly it! They decided to keep GMC, and apart from Chevrolet.

            But that does not mean that there was a general consensus in the industry about keeping GM alive, or about keeping GMC separate.

            It just means that A DECISION was made. And there are a lot of taxpaying Americans who lament that decision, regardless of who is residing in the White House today.

            But we each vote with our wallet, and sometimes our feet.

          • 0 avatar
            ToolGuy

            highdesertcat,

            You don’t listen well, do you?

          • 0 avatar
            NormSV650

            “A report from JP Morgan says that GMC’s Denali sub-brand generates $6.4 billion in revenue. That’s more than Land Rover and close to Audi. And we’re just talking about a trim line, not the entire GMC lineup.” Autoline

          • 0 avatar
            highdesertcat

            ToolGuy, I read and listen quite well, thank you. Great comprehension too.

            You just don’t like comments from people with a different view than your own.

            And that’s what makes the world go’round.

            And in case you missed it, one of my brothers owned a GMC/Buick dealership for more than 30 years prior to retirement……

            I sent him your comments for a good chuckle.

            Point is, just because someone in power makes a decision, doesn’t mean it is a good decision.

            Only good decision was to cull Chrysler from the herd back then. They should have done the same with GM, but they couldn’t give GM away.

          • 0 avatar
            ToddAtlasF1

            Norm, you keep trotting out that line from three years ago. GM was ever so much bigger then, and the Yukon Denali was completing its first year of a refresh. They’ve got 15% of the US market now, down from a high of 60%. They’ve got 0.0% of the European market, down from 6.8% 18 months ago. The business news cycle is quarterly, you’re trotting out a three year old factoid. Shill better! GM needs some value for what they’re paying you.

          • 0 avatar
            jkross22

            desert, That you believe Trump is somehow better than Ike is just sad. It’s not even a political statement – just a recognition of a difference in leadership, integrity and knowing how to engage those with whom you don’t agree.

            BTW, I wasn’t alive when Ike was president, but understand history. You should too.

            Alas, we live in a selfish time when many people think history started the day they turned 18.

          • 0 avatar
            Hummer

            “Signed,

            An OEM Manufacturing Enginner”

            A what?

          • 0 avatar
            highdesertcat

            jkross22, I didn’t vote for Trump, and I’m an Independent.

            But things really turned for the better for us after Trump won the election to the point where we, and millions like us, are enjoying the best years of their lives. I hope it lasts for four more years after the 2020 election.

            For my parents, the Eisenhower years were financially very thin. But things took off for them during Kennedy, space exploration, increased travel, etc. More money, better lifestyle, the works.

            During the Eisenhower years I was very young and not interested in how politics can affect a person’s financial well-being and lifestyle.

            President Trump OTOH has made my life better, and I didn’t even vote for the guy. But if he runs again, I’ll vote for his continued policies.

          • 0 avatar
            Hydromatic

            So the GM bailout under Obama was a bad thing, but any future GM bailout under Trump is double-plus good? Give me a break.

          • 0 avatar
            NormSV650

            Todd, Denali continues to grow since then.

            “DENALI BRAND OUTEARNS LAND ROVER 
            Wow, who knew? A report from JP Morgan says that GMC’s Denali sub-brand generates $6.4 billion in revenue. That’s more than Land Rover and close to Audi. And we’re just talking about a trim line, not the entire GMC lineup. So now Buick wants a piece of that action. It’s launching its own sub-brand, called Avenir, just like that show car that generated so much attention. Buick sees an opportunity to appeal to customers who will to pay more for a higher trim level. But it’s not building that show car. Instead, Avenir branded vehicles will get bolder mesh grilles, bigger wheels and special Avenir badging. Buick says three global models will get the Avenir treatment within next year…” autoline

            “…Even Buick has their version called Avenir. The Avenir’s early success, Stokes said, has not cannibalized sales of the previous top-tier Premium trim, which starts at about $49,500 and accounts for roughly 35 percent of sales. Combined, Premium and Avenir account for roughly 60 percent of Enclave sales…The subbrand eventually could spread to Buick’s full lineup, as Denali has for GMC. Denali accounted for 29 percent of total GMC sales last year, up from 19 percent in 2013.” Autoline

          • 0 avatar
            ToddAtlasF1

            Shouldn’t you be able to find a news story more recent than Trump’s inauguration to support your claims? This is an automotive news site, not a historical one. All you’ve got is that one story from 2016. Maybe you should change your handle to Bagdad Bob. Why don’t you just post a story about how GM is so big that the government is considering anti-trust action against them?

          • 0 avatar
            highdesertcat

            hydromatic, NO! A bailout during Trump is also bad, but the precedence for handouts, bailouts and nationalization has already been set.

            Once precedence is set, you cannot undo these things. Future GM bankruptures will once again get the full faith and credit of the US Treasury behind them, like in 2009.

          • 0 avatar
            bd2

            @highdesertcat

            The only thing Oran”genius” has “bettered” are conditions for the top 15% (and esp. the top 1%), big corporations and not least of all, for himself and his family.

            Just like Bush Jr. and Reagan before him, this DEBT-driven economy is set to “POP” and we will once again, experience a debilitating recession (recession arising from the S&L crisis which Bush Sr. ended up paying the political price and the Great Recession).

            Republicans like to claim being “fiscal conservatives” – but (aside from a small minority) are the furthest thing from it.

          • 0 avatar
            highdesertcat

            bd2,

            I’m not part of the top 15%. Far from it. Everything I got, I worked for. It’s nice to be able to keep more of my own money with President Trump in office. Millions of Americans in the same boat with me. Lots more better off NOW than with the previous guy in office.

            The last guy in the White House DOUBLED the national debt so why blame President Trump for the increasing national debt that the current ‘crats encouraged with their 2-year budget agreement?

            I’m an Independent since July 1985. Started out in a ‘crat 2-union household as a kid, became a Republican when I joined the Air Force. Found that I can’t adhere to either’s political ideology.

    • 0 avatar
      slavuta

      i wonder, what would be if they just called it Opel. But then, GM no longer owns Opel…

      • 0 avatar

        Opel is dead as a fact. They will sell rebadged Peugeots and call it Opel. So sad.

        • 0 avatar
          Steve203

          >>Opel is dead as a fact. They will sell rebadged Peugeots and call it Opel. So sad.<<

          When PSA bought Opel, Tavares said he bought Opel for the name, because a lot of people will not buy a French car. Then, when PSA announced they intended to return to the US, they said the cars will be badged as Pugs because their market research said Peugeot had a better perception here than Opel.

          All this brings to mind the question, so why did Tavares bother with Opel in the first place?

    • 0 avatar
      bd2

      Actually think Buick will be fine.

      There are the new versions of the Encore and Enclave on the way and joining them will be the new Enspire CUV and possibly the Envoy as well.

  • avatar
    slavuta

    In somewhat related context. Recently saw Chevy commercials – “I switched to Chevy” [guy holding Toyota sign]. I am wondering, where did they find that loser?

    • 0 avatar
      highdesertcat

      It’s staged. It’s scripted. Nothing ever gets produced without an exact scenario.

    • 0 avatar
      ajla

      Toyota doesn’t offer an HD truck or a pony car though.
      I have huge respect for Toyota’s reliability reputation but sometimes people are willing to make a trade off.

    • 0 avatar
      Peter Gazis

      Slavuta
      Compare where Toyota was 10 years ago, and where they are today.
      10 years ago
      3 brands and talk about turning Prius into a 4th.
      Today Scion is gone, Prius is struggling.
      Lexus largest U.S. luxury brand. With the LS selling well and the LFA on the way.
      Today None of the highend vehicles are selling well, and Toyota is buying its sportscars from Subaru & BMW.
      10 years ago Trucks and large SUVs are starting to get old.
      Today same trucks & SUVs are ancient.
      10 years ago, Toyota was the small car King
      Today buying small car from Mazda10 years ago Mark Leviton sound system
      Today Entune

      • 0 avatar
        ToddAtlasF1

        Toyota was selling 75% as many vehicles then as they are now. GM had 20% of the US market, compared to 15.6% today. GM still had a major presence in Europe, compared to no meaningful presence today. This game is fun!

      • 0 avatar
        slavuta

        I want to look at it this way – GM closing plants, Toyota opening them. Toyota still makes and sells sedans.

        I actually did fair amount of research on new Supra – you can’t say its rebadged BMW.
        I am not Toyota fan, but when someone holds the sign, “I switched to Chevy” and Equinox appears…

        • 0 avatar
          geozinger

          “I want to look at it this way – GM closing plants, Toyota opening them. Toyota still makes and sells sedans.”

          Toyota opening plants and building cars IN MEXICO is good, but GM (or Ford or FCA, etc.) doing the same is bad.

          OK good to know.

        • 0 avatar
          Peter Gazis

          Slavuta

          Ytd GM sales are down 1.5% Toyota sales are down 3% Mazda sales down 15%

          Car sales are falling. When the Alabama Toy/Max factory opens Toyota and Mazda will have lots of empty factories.

    • 0 avatar
      Peter Gazis

      Slavuta

      People switch brands of vehicle all the time. Subaru can brag about having the highest owner loyalty at 61%, but that still means 39% of Subaru owners are trading in their vehicles for another brand.

  • avatar
    Peter Gazis

    Blah…Blah….Blah…Blah….Blah….Blah……Blah.
    Car sales are falling. NO S..T Sherlock!
    Suzuki Dead! Scion Dead! smart about to be Dead!
    Dodge Dart, Chrysler 200, Ford Focus, Ford Fiesta, Ford Taurus, PriusC, PriusV, Hyundai Equus, KIA Cadenza, Mitsubishi Lancer ALL DEAD!
    Mini, Fiat, Jaguar, Mazda & Nissan FUBAR

    Back to Buick.
    Buick is not Buick. Buick is Buick/GMC. The brand can survive with a only a couple of hit products (Like Chrysler) Buick has a couple of hit products (Encore & Enclave) Buick also sells 30,000 Envisions a year. Together with GMC it costs next to nothing for dealerships to keep a few Regals on their lot. On average there still moving 1 or 2 a month.
    Also PSA is in no hurry to redesign the Insignia/Regal/Commodore. Focusing on Opels other models first.

  • avatar
    geozinger

    The trolls are out in full force on this post… LOL…

    • 0 avatar
      slavuta

      Thanks for calling me out

      • 0 avatar
        geozinger

        It’s the same seven or so names who always show up to troll any GM posts, which I find slightly amusing. Only slightly. I’m kind of surprised that our pidgin-English commenter didn’t chime in…

        What I do find amusing are the same two guys who engage the trolls. Love you guys!

        I’d have some respect for the trollios here if they’d actually bought one of the cars in question or had any kind of interaction with them other than seeing them on the TV…

        Oh well, I’ve wasted far too many recycled electrons and too much time with this post, even.

        Troll on, Trollios!

  • avatar
    cprescott

    Buick – the division where every car has a different baby daddy.

  • avatar
    -Nate

    Much ado about nothing ~

    They’re pushing Station Wagons again, that’s all .

    -Nate

  • avatar

    Why is Buick still around. Both GM and Buick have one of the dullest line ups of any major carmaker. This is what happens when the CEO cancels most the companies most interesting vehicles, which include the CT6-v, ATS, XTS, Volt, Camaro(?), Lacrosse, and Impala. Cadillac’s new entries are especially disappointing.

    • 0 avatar
      Snooder

      Buick is still around because of China.

      Sure, they ain’t selling here, but if they’re making money selling the things in China, why begrudge the minimal cost to keep the brand alive over here.

      It’s like how Toyota keeps Lexus alive just because Americans like the brand. They’d lose money they insisted on structuring just to please their home market. Same with GM trying to keep their chinese customers happy.

    • 0 avatar
      ponchoman49

      Well she is saving for that triple zero fantasy future of hers don’t ya know.

  • avatar
    Acd

    Buick has had monumentally bad advertising for years. They’ve gone from “When Better Automobiles Are Built Buick Will Build Them” to this mess, its very sad.

  • avatar
    tankinbeans

    With a few exceptions the recent Buicks are just the kind of staid design I generally gravitate toward. I would drive pretty much any of their cars, but none of the CUVs.

    I tend to avoid the trope that “all cars look the same, so it doesn’t matter any more” because I don’t find it to be the case. Then again I’m aware of things now.

    I have trouble with 80s vehicles only because I wasn’t around for them.

    • 0 avatar
      kjs

      As far as design, I quite like all of Buick’s current lineup, excluding the Envision and Encore. The one glaring flaw, for me, is the chrome trim cutting across the TourX’s D-pillar. I think I first saw a similar treatment on the 2010 Kia Optima, and it’s always bothered me.

      • 0 avatar
        PrincipalDan

        I like the “A pillar to D pillar” chrome on the TourX partially because it runs into and becomes part of the taillights. I grew up on cars that had things like “Brougham” as part of their name so I miss chrome.

        On the forums there are guys planning black vinyl wraps on that chrome because they don’t care for it.

  • avatar

    A Buick showroom is the saddest place to be. The last one I was in had a few SUVs and a soon to be cancelled Lacrosse thrown in the corner. The salesman was playing tetris on his computer, and barely noticed me. The lot outside consisted of some used Buicks and six months old Regals. The back lot behind the garage consisted of used Camrys, an ION, and a few decade old Hyundais. The field in back consisted of two foot high grass and the sound of chirping crickets. It seemed almost as if the crickets chirping were mocking the loneliness of this sad establishment. This sad scene symbolically represents what the Buick division has become in America.

  • avatar
    dougjp

    Buick is trying to appeal to the sub prime market with “how low is your IQ anyway” advertising. However while they succeed with stoopid, somehow they fall short of VW with that “bottom of the gene pool” idiot in the Tiguan commercial.

    Its truly sad what depths marketing has plunged to, how come these car makers aren’t seriously embarrassed?

  • avatar
    Jeff S

    Buick Regal will soon be gone as well as they wind down their relationship with Opel. In another year Buick will be left with Encore, Envision, and Enclave and eventually the Envision might be gone as well if there is not a trade agreement with China. GMC might be the only thing that keeps the Buick brand alive in the US.

    • 0 avatar
      bd2

      Envision will be replaced by the new Enspire CUV and a 4th CUV, the Envoy may be added to the lineup (no confirmation yet of whether it will be available in NA).

  • avatar
    Jeff S

    So the Envision is just temporary? My wife and I looked at the Envision and liked it except it is a bit pricey and for close to the same money you can get a CRV Touring which is made in the USA and not China like the Envision is. Buick and Cadillac are both priced much too high for what they are. Seems both would be better off to improve their customer service and to lower their prices. GM’s advertising is the poorest it has been in recent times. Is this a Buick? Yes can’t you tell it is a rebadged GM made in China or South Korea. Better if Buick not even ask the question in their advertising.

    • 0 avatar
      NormSV650

      You can get a Envision 2.0T with torque vectoring AWD for low $30’s or similar to a loaded Honda economy CR-V.

    • 0 avatar
      highdesertcat

      Jeff S, the Jeep Grand Cherokee is available in a wide price range from $100K, with a ton of trim option in between.

      While we had a 2012 JGC Overland Summit 4×4 luxobarge at ~$49K, the Limited trim provides excellent value for the money, and that choice of magnificent 4×4 systems.

      Plus the image projected in a JGC is young, vibrant, active, involved, monied, as opposed to the image projected in a Buick of old, worn out, sedate, stale, retired.

      You get more for your money in a midsized JGC than in a compact SUV of any other brand.

  • avatar
    ponchoman49

    GM seems to like inflicting wounds on itself and Barra is doing this company no favors. The Regal is the generals best kept secret IMO. An elderly friend of ours that lives about 7.5 hours away just picked up a black 2018 Tour X wagon in Essence trim for basically 10K off sticker and absolutely loves it. He let me drive is for a good part of a day and I was very impressed overall. We were even stopped twice by two guys, one at the gas station and one coming out of Wendys enquiring about the car. This just goes to show if GM actually gave a crap about cars and advertised and carried them at their dealers sales would surely be better.

    • 0 avatar
      ToddAtlasF1

      Maybe they could start by emphasizing the product’s attributes instead of focusing on distancing it from their established reputation. What they’ve been doing since ‘not your father’s Oldsmobile’ doesn’t convince anyone new and it insults their existing customers.

    • 0 avatar
      PrincipalDan

      I’ve had far more people approach me to talk about my TourX in a 2 month period than I have about all of the previous vehicles I’ve owned. (Minus my 1967 Mustang.)

      I’m starting to agree with Buickman on the “fire everyone that has anything to do with marketing” and start over again.

    • 0 avatar
      TMA1

      $10K off sticker is exactly why they don’t bother advertising the TourX. Selling a bunch of money-losers only causes you to lose even more money.

  • avatar
    johnds

    Norm just spilled his coffee and is now very upset.

  • avatar
    MiataReallyIsTheAnswer

    Some dumb GM ads no doubt, like the “CLUNK” sound the lights make when plugged into the bedmounted outlet on the new Silverado, except they are LED lights which turn on silently; but none are as OVERALL ANNOYING as the stooopid DING-DONG that kicks off every Honda ad for years now.

  • avatar
    Jeff S

    @highdesertcat–I don’t dislike the Grand Cherokee but we wanted a compact crossover and the CRV we have now is a perfect vehicle. Probably will not buy a new vehicle for a long long time but might buy my neighbors Lacrosse if I can get it at a good price since it has 40k miles and I know that it has been well maintained since all his vehicles are and he is the original owner.

    • 0 avatar
      highdesertcat

      Jeff S, Our philosophy used to be that we have ONE dependable (newest) vehicle for long distance and emergency travel, and other vehicles as back ups.

      I have owned plenty of “previously owned” vehicles and some were better than others.

      But our philosophy these days has changed, primarily because of factors such as our travel outside of the US, and the fact that we no longer work.

      If you know the history of a vehicle because you know the current owner, so much the better. Some time ago I bought a 1989 Camry V6 from my best friend, and it served me faithfully and without any problems. But rather than have it sit someplace while we were out of the country, I gave it back to him.

      Then there was the Motorhome episode where I thought our Motorhome was a good solution for us and our schedule, until I blew the engine early June this year.

      So now, we have NO vehicles but rent (a lot) whenever we need to go places that require dependable transportation. Other times, we borrow a vehicle from family (or friends) to do some local running around.

      It sounds like your neighbor’s LaCrosse may indeed be a good fit for your needs.

  • avatar
    Jeff S

    @highdesert cat–I was planning on giving my S-10 to my nephew when I retired, but I might end up either giving it to him when and if I buy the Lacrosse or I might in the meantime register it as a farm vehicle and keep it in his barn for both of us to use and then give it to him when I retire. I will talk it over with him. He is a certified mechanic and can work on anything.

    • 0 avatar
      highdesertcat

      Jeff S, my best friend gave up his ’93 S-10 in May 2019. Put a sign on it that read “Parting Out” and people came a-runnin’.

      First to go were the fenders, hood and doors. Then followed the entire bed, frame, rear wheels from the cab back. Both bucket seats AND the Kiddy seats also sold. The buyers did ALL the work, hauling and clean-up.

      A guy brought his own SawzAll and neatly cut the bed and frame off. Hauled it off on a trailer, to make another trailer from the S-10 bed and bumper.

      Engine and tranny were spoken for and went for $2500, or half of what it would have cost the buyer at a local junkyard for a 4.3L V6 (that they didn’t have).

      My bud and I hauled off what remained of the cab to a local junkyard and the guy said, “Oh, you shoulda brought it all here. I woulda paid ya’ top dollar for it.” What a sham. What BS.

      That’s why my best bud is looking to buy a new 4dr truck. His wife still favors the 2019/2020 4dr Silverado CrewCab ShortBed, so it is difficult to contain my disappointment that I wasn’t able to sway him to consider a 2019/2020 4dr Tundra CrewMax.

      • 0 avatar
        MiataReallyIsTheAnswer

        Please tell us where you live that a 1990’s vintage Chevy V6 engine sells for FIVE GRAND, so we can all be sure to never move there.

  • avatar

    Here in the green leafy burbs around NYC, there are zero Buicks. I see more Tesla than Buick. There is literally zero penetration….at the income levels and house prices, a luxury buyer can afford the Audi, BMW or Benz, even if at a low level (CLA, 320i or A3), all of which have better nameplates. The niche that they seek to fill (near lux) doesn’t exist if the Cadillac the Buick competes with leases out well. The Genuine GM parts issue is the second owner’s problem, but by then these cars are sold to the South or Midwest.


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