Mystery Mustang Appears in New Ford Ad
Ford Motor Company dropped its first Bryan Cranston-filled “Built Ford Proud” commercial today, offering the Breaking Bad alumnus an opportunity to cast aspersions at the company’s rivals, including industry startups. It’s filled with Ted Talk-bashing, futurespeak-trashing bravado linked together with a thread of get ‘er done, implying that talk is cheap, and real progress takes hard work.
You can count on Ford to build the future — that’s the message here.
Halfway through the ad, a 1960s Mustang blasting through a desert landscape morphs into a contemporary model, then morphs again into something else. But what is it?
Our worst fear was that this vehicle was the upcoming Mustang-inspired electric crossover. It’s a darkened shot at a distorted angle, but we can see that this vehicle’s face looks EV-only, swathed in plastic. A Mustang logo glows a color now synonymous with “green”: blue.
Surely Ford wouldn’t tempt civil unrest with a non-Mustang vehicle that actually bears a Mustang logo? Our minds raced. Will the Mustang become its own line? Is a Mustang X around the corner, or a Mustang EV X-Cross? Ford already ran into heated opposition when it announced the upcoming vehicle as the Mach 1 back in January.
WallMeerkat on Oct 22, 2018
"Building cars"... technically you gave up on that idea. The next phase of the marketing has an advert with the next scene... The grille with the light up Mustang Pony falls off, revealing that it is actually the grille from an Audi A5. The man off of Breaking Bad then announces "Ford. Part of the Volkswagen group. Tread carefully" or something like that.
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- DenverMike When was it ever a mystery? The Fairmont maybe, but only the 4-door "Futura" trim, that was distinctively upscale. The Citation and Volare didn't have competing trims, nor was there a base stripper Maxima at the time, if ever, crank windows, vinyl seats, 2-doors, etc. So it wasn't a "massacre", not even in spirit, just different market segments. It could be that the Maxima was intended to compete with those, but everything coming from Japan at the time had to take it up a notch, if not two.Thanks to the Japanese "voluntary" trade restriction, everything had extra options, if not hard loaded. The restriction limited how many vehicles were shipped, not what they retailed at. So Japanese automakers naturally raised the "price" (or stakes) without raising MSRP. What the dealers charged (gouged) was a different story.Realistically, the Maxima was going up against entry luxury sedans (except Cimarron lol), especially Euro/German, same as the Cressida. It definitely worked in Japanese automaker's favor, not to mention inspiring Lexus, Acura and Infiniti.
- Ronnie Schreiber Hydrocarbon based fuels have become unreliable? More expensive at the moment but I haven't seen any lines gathering around gas stations lately, have you? I'm old enough to remember actual gasoline shortages in 1973 and 1979 (of course, since then there have been many recoverable oil deposits discovered around the world plus the introduction of fracking). Consumers Power is still supplying me with natural gas. I recently went camping and had no problem buying propane.Texas had grid problems last winter because they replaced fossil fueled power plants with wind and solar, which didn't work in the cold weather. That's the definition of unreliable.I'm an "all of the above" guy when it comes to energy: fossil fuels, hydro, wind (where it makes sense), nuclear (including funding for fusion research), and possibly solar.Environmental activists, it seems to me, have no interest in energy diversity. Based on what's happened in Sri Lanka and the push against agriculture in Europe and Canada, I think it's safe to say that some folks want most of us to live like medieval peasants to save the planet for their own private jets.
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- MaintenanceCosts There's no mystery anymore about how the Japanese took over the prestige spot in the US mass market (especially on the west coast) when you realize that this thing was up against the likes of the Fairmont, Citation, and Volaré. A massacre.