High Finance, Reduced To Whack-A-Mole

Whenever we talk about middling sales and dwindling market shares of certain carmakers, moles pop out of the holes, check their talking points, and shout: “Volume is soooo lame. Awesome profits is where it’s at!” Point taken.

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Toyota Plans To Make More Than 10 Milllion Cars This Year

Toyota today published its revised production and sales plan for the calendar year 2012. The plan calls for slightly more than 10 million units produced globally by all Toyota Motor Corporation companies. If this plan is executed, Toyota will be the world’s first automaker to break the 10 million unit sound barrier. Based on its half year results, Toyota was already above plan before the plan was published.

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Mitsubishi Pins Its Hopes On A Mirage

Mitsubishi is still alive and well in Japan, for the rest of the world, it is hoping for a Mirage. Just to make sure, Mitsubishi built one. Produced in Thailand, the Mitsubishi Mirage is a global compact car. Today, it goes on sale in Japan.

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And Now, All The Japanese Numbers

While we are waiting for the U.S. July sales table to populate, let me entertain or bore you with all the numbers from Japan. This was made possible by the , the Japan Mini Vehicles Association finally publishing its outstanding table. Domo arigatou.

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Japan In July 2012: Sales Jump 36 Percent In Last Banzai

Japanese new car sales jumped in July while the business is getting ready to enter negative territory during the rest of the year.

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Renault "Not Dying, Unlike Some Others On The Ward"

If you look at half year sales in Europe, then you see Renault as the worst performer of the volume makers. With EU sales down 17.09 percent, the Renault Group took a bigger hit than European patients Opel (- 15 percent) and PSA (-13.9 percent). Even troubled Fiat was doing better than Renault, by a hair (-17.08 percent for Fiat.) Whereas the percentages carry the smell of death, Renault’s half year results smell downright rosy.

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Her Master's Voice: Carlos Ghosn's Japanese Alter Ego

“I am following him everywhere, except into the rest room.” For nearly twelve years, interpreter Yuki Morimoto has been Nissan CEO Carlos Ghosn’s adapter to the Japanese world. The lady is a miracle. She simultaneously translates Ghosn’s high-speed stream of wit and Gallic sarcasm into Japanese, and translates Japanese back into perfect English. Morimoto is so in tune with Ghosn that she sometimes finishes his sentences before him – in Japanese.

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Want To See The New Mazda6? Go To Moscow

Mazda released first pictures and a teaser video of its brand-new Mazda 6, known in Japan as the Atenza. According to Automotive News [sub], the car will arrive stateside early next year as a 2014 model, equipped with a 2.5 liter Skyactiv engine. If you want to see and touch the car now, you have to go to Russia.

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World's Largest Carmaker 2012: GM Could Overpower Toyota

It is a Japanese tradition. At this time of the month, all Japanese automakers provide their global results for the preceding month and the year. This month is no exception. Honda did set an all-time June record and raised its worldwide production by 66 percent for the first half. Nissan also reports an all-time June record and that global production is up 19 percent January through June. The most watched numbers come from Japanese juggernaut Toyota.

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Toyota Makes Its 200th Million (Including 39 Million Corollas)

Oddly, it all started with a truck

Car counters, pay attention: Sometime in June (nobody really knows when and where), Toyota made its 200 millionth car.

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TTAC Correspondents Debate: Why Does Toyota Buy Vans From PSA, Hiace Be Damned?

Yesterday, we talked about the odd occurrence of Toyota if not saving the hide of GM’s new partner PSA Peugeot Citroen, then at least keeping one of PSA’s plants from being closed. This by having vans made by PSA for the European market, instead of shipping them from Japan.

When we wrote that, TTAC correspondent th009 rightfully questioned why in the world does Toyota order a van from PSA if they have a Hiace. Correspondent felix offered the explanation that due to its “cab-over configuration, the Hiace won’t meet European frontal impact crash standards.” This sounded like a logical explanation, until from Finland, correspondent Perc offered a resounding “mitää???”, explaining that the Hiace has been a big success in Suomi. Finland has the same safety standards as all on Europe.

So, what is it then?

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Toyota Calls A Spade A Spade. Saywhat?

A Spade.

Listening to demands for “compact cars with minivan-like features,” Toyota unleashed two truly mini minivans upon the Japanese public, with the aim of becoming the leader in that segment. But wait what they called the thing.

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Toyota And PSA In Tie-Up, Sevelnord Saved - For Now

While France’s new leftist government mulls a new “drive French” plan and makes threatening gestures in the direction of French car makers that dare to do something about overcapacity, in an odd change of events it is a Japanese company that will prevent a much anticipated plant closure at PSA Peugeot Citroen.

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Nissan Feels The Heat For Degrading Leaf Batteries In Arizona, Owners Feel Unloved

CBS 5 – KPHO

While Arizona is battling its wildfires, Nissan is having its hands full dousing the flames of Leaf owners in the Grand Canyon state. There is a rash of reports about degrading batteries, and owners blame the scorching heat.

“When I first purchased the vehicle, I could drive to and from work on a single charge, approximately 90 miles round trip,” a Leaf owner, still an ardent fan of the car, told the Phoenix CBS affiliate. “Now I can drive approximately 44 miles on this without having to stop and charge.”

A TTAC reader reports:

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The High Yen Drives Japanese Automakers Out Of The Country

Less than a year ago, the Tokyo automotive press corps was summoned to Kyushu, the southernmost of the four main Japanese islands to visit a Nissan plant. Nobody knew why, until Nissan CEO Carlos Ghosn had one of his trademark impromptu outbursts. He called the exchange rate “abnormal,” several times, until everybody got it. He threatened several times that Nissan and most of the Japanese industry would pack up and leave, and delivered an ultimatum: “If six months down the road we are still in this situation, then this will provoke a rethinking of our industrial strategy.”

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South Korea Won A New Car Exporter: Nissan

Nissan joins Hyundai and Kia in exporting cars to the U.S. Nissan will make the Rogue SUV at a plant of Alliance partner Renault Samsung Motor. This according to similar reports by Reuters and the Nikkei [sub], both without quoting official sources.

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Nissan Launches New Note From Yokohama Pier

Nissan launched a new generation of its global hatchback, the Note, today. The launch party was held at the Osanbashi Pier in Yokohama, a favorite venue for Tokyo car launches. This reporter has taken the summer off from Tokyo, all I can tell you is what was dispatched from Nissan HQ. (With subtitles.)

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The Making Of The Lexus LFA Supercar. An Inside Report, Chapter 4: Balance Of Power

In the preceding chapters, we followed the Lexus LFA from raw fiber to body, paint, and assembly. Today, the LFA gets its engine. Tomorrow, we’ll test it, and then, we’ll say good-bye to the LFA Workshop in Motomachi.

On its slow road to completion, the LFA travels down a main line, where it is met by components that come from smaller sidelines. One such subassembly is the LFA’s V10 engine. Covered by a thick sheet of plastic, it comes from Yamaha where it was built and assembled. The engine was a balancing act, in more ways than one.

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The Making Of The Lexus LFA Supercar. An Inside Report, Chapter 3: Call Me Names

LFA carbon fiber body

After a general introduction in the first chapter, the last chapter of this inside report showed us how the body-in-white of the LFA is hand-made layer by layer, and that it is actually a body-in-black. When finished, the body goes on a transfer cart and travels one third of a mile to the second stage of the LFA production, painting and final assembly. We take a bus.

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Mitsubishi's Nedcar Plant Sold For One Euro

BMW did not buy Mitsubishi’s Nedcar plant , a Dutch busmaker did. Mitsubishi today said it signed a principal agreement on the sale of its Dutch Nedcar plant to local bus maker VDL Groep. The busmaker gets a deal: The plant with a book value of 493 million Euro ($605 million) goes for exactly one euro.

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The Making Of The Lexus LFA Supercar. An Inside Report, Chapter 2: In The Clean Room.

One of two circular looms on the planet. 12 layers of seamless carbon fiber are woven into what will be part T3-3RH, part A-pillar, part roof support

Yesterday, we heard how the LFA really was born (in a bar, where many good ideas are born and pitched,) and why it is made from carbon fiber. Now, we are in front of the cleanroom, and while our little group is suiting up, let’s use the time for a quick course on CFRP.

The basic principle of Carbon Fiber Reinforced Polymer, CFRP for short, is not new. It dates farther back than metal. CFRP is a composite, made from two completely different materials that are joined together to give a much stronger material. Straw and clay was such an early composite. Concrete is a more recent one. In the case of CFRP, carbon fibers are combined with epoxy, the polymer. Sometimes, the material is also called “carbon fiber reinforced plastic,” but the end product is far removed from what usually comes to mind when we think of plastic.

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The Making Of The Lexus LFA Supercar: Who, What, Where And Most Of All Why. An Inside The Industry Report, Chapter 1: From A Bar To Bar None

The autoclave. A giant pressure cooker that limits the Lexus LFA production to one per day

Behind a nondescript garage door in the Motomachi plant in Toyota City is LFA Kobo, the LFA Works. Here, 170 men and women chase the holy grail of car making. Their mission: How to make a car super fast, super light, super safe, and affordable. They have mastered the first three. On the affordable they are still working. The holy grail is being chased in a supercar, the $375,000 Lexus LFA.

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TTAC Celebrates Lexus LFA Week, And You Go Behind The Scenes

This coming week is LFA Week. From Monday, July 9 through Friday, July 13, TTAC will run a five-part series documenting the production of the Lexus LFA. Readers of TTAC will receive unprecedented access to the LFA Works in Motomachi. You will receive a behind-the-scene look, exclusive, never before published proprietary pictures, and a glimpse into the future. Here is a preview:

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Green Cars Push Gas Prices Down (About Time ...)

Gasoline prices are falling in Japan, not only due to lower crude oil prices, “but also because the widespread popularity of fuel-efficient vehicles has lowered demand for gasoline,” The Nikkei [sub].

The Tokyo paper predicts …

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Exclusive Pictures: Honda Launches (Well ...) Plus-Sized NBOX+ Into Burgeoning Kei Car Market

Honda lifted the embargo on its updated NBOX+, a sister-model of its bestselling NBOX minivehicle that passed our feared “from the backseat” test drive with flying colors.

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Where Am I Contest: PaulMorgan Beats LennyZ By 11.96 Meters, Wins IPad

The results are in. There is a winner in the Where Am I Contest: After careful photoanalysis, TTAC’s independent and impartial one man jury declares PaulMorgan the winner of the Where Am I contest. Here is the post-game analysis:

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Mazda Doubles Skyactiv Engine Capacity

Mazda’s Skyactiv engines are hitting on all cylinders. The company will double production capacity at its engine plant in Hiroshima from 400,000 units to 800,000 units per year in October 2012. The capacity increase is “in response to increasing demand” for Skyactiv-equipped cars, the company said in an emailed statement.

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Plug-In Prius: The Car For Royalty And Heads Of State

What car does Albert Alexandre Louis Pierre Grimaldi a.k.a. His Serene Highness Albert II, Sovereign Prince of Monaco drive? He drives a Prius.

Today, he switched it for a plug-in hybrid Prius. The minute the first plug-ion hybrid was available in Europe, Toyota shipped it to Monaco as a two month loaner.

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Toyota And BMW Plan To Take The Lead In Commercializing Fuel Cell Cars. Let's Revisit

The intensified alliance between Toyota and BMW shines a new light on a technology that has been discussed for decades, but that never quite made it: Hydrogen fuel cells. BMW will get access to Toyota’s fuel cell technologies. This most likely spells the end of the fuel cell cooperation between BMW and GM. Let’s take another look.

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Take That, China: Japan Finds 200 Years' Worth Of Rare Earth

For two years, the world was worried about a possible rare earth shock, triggered by the crafty Chinese. As they are withholding the dirt that is essential for magnets, motors, and generators, an electrified world will go on its knees – or so the theory went.

The opposite happened. Right when everybody was ready to blame the high prices of EVs and hybrids on the Chinese, prices of rare earths crashed. Small miners went belly-up. And now, shockers of shockers, The Nikkei [sub] says that Japan found 200 years’ worth of rare earth near an island. Even bigger shocker: The island is not on the China side of Japan, it’s in the Pacific.

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The Secret Of The Tiffany-Blue LFA, Or How Those Auto Spy Stories Are Written

A mysterious Lexus LFA that went from Motomachi to (the green) hell is fueling the fantasy of bloggers. Some say the Tiffany-blue bolide belongs to the Sheikh of Qatar, who just happens to like his cars in Tiffany blue. Others say it is the LFA going out with a bang, attacking the elusive Nordschleife ring record one last time “with an engine over 600 bhp.” They all made it up.

This is not a story about the LFA. This is a story about bloggers sucking stories out of their thumbs.

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Mazda Can't Make Its CX-5 Fast Enough

The new CX-5 SUV is selling so well that Mazda has to expand capacity by 50 percent.

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BMW And Toyota To Make Announcement This Week

Toyota and BMW will announce a closer alliance as early as Friday, The Nikkei [sub] and Tokyo scuttlebutt say. According to the Nikkei, the two will share Toyota’s hybrid and fuel cell technology. BMW will try seeking scale effects for its CFRP technology. TTAC will feature a closer look into Toyota’s carbon fiber capabilities once we have finished our own research.

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So You Want To Be CEO Of A Global Automaker? Wait Until You Hear The Pay

Judging from their writings, many TTAC commenters are prime candidates for a job as CEO at one of the world’s largest automakers. However, be careful who you work for. Executive pay is all over the map. It ranges from a charitable contribution of $1.71 million given to Toyota’s CEO, to nearly $29 million a year on Ford’s Alan Mulally’s paystub.

This according to a table circulated among reporters who, perched precariously in the 6th floor balcony of the National Convention Hall at the Pacifico in Yokohama, observed Nissan’s 113th ordinary general shareholders meeting today.

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Toyota And BMW Edge Closer

Today, Germany’s Spiegel Magazin reports what we suspected since last December: “BMW and Toyota edge closer.” Both, says the magazine, will “enter a close partnership that transcends the projects that were agreed in the past.”

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Your Next Toyota Yaris Will Be French

The folks at Toyota have been complaining about the low euro and the strong yen long enough. Now, they are putting the low Euro to work. Starting in May 2013, Toyota will ship its Toyota Yaris from Toyota’s Onnaing-Valenciennes plant in France to the United States, Canada and Puerto Rico.

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Flippant Remark Haunts Ghosn A Year Later

Less than a week before Nissan’s stockholder meeting on the 26th at the Pacifico in Yokohama, Carlos Ghosn’s inner circle in Paris and Yokohama finds itself chasing a warmed-over rumor. Today, Bloomberg writes that “Chief Executive Officer Carlos Ghosn is considering stepping down before the company’s next mid-term business plan begins in about five years.” A source close to Ghosn calls it “absolute nonsense and a yawner.”

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Nissan Ships Car Production Abroad

Again and again, executives at Japanese car companies warned of a “hollowing out” of the Japanese industry if the yen remains as overvalued as it is. The yen remains unimpressed. Now, the executives start hollowing. A day after rumors of a reduction of domestic capacity at Toyota had hit the wires, Nissan is said to trim domestic output capacity by 15 percent. It will happen as early as next month, The Nikkei [sub] says.

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Toyota To Cut Back At Home

Toyota will cut its production capacity in Japan by more than 10 percent to some 3.1 million units by 2014, if The Nikkei [sub] is correctly informed.

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Honda Recycles Rare Earth. Most Miners Will Be Wiped Out

Honda is mining for rare earth in unusual places: In cars.

Honda has been extracting rare earth metals from used nickel-metal hydride batteries since April. Today, the company announced it will begin reusing the extracted metals before the end of 2012.

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Crash Avoided In Greece Makes Mazda More Valuable

Guess which car company did profit the most from Greece’s weekend elections. It’s Mazda. Mazda’s stock was up 6 percent in Tokyo today.

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Toyota Wants To Seduce Your Children - To Love Cars

There is an unusual exhibitor at the International Tokyo Toy Show: Toyota. The company shows a grown-up toy car. The car seats 3 children up to 4 feet tall. It has an engine. It drives. Being a toy, it can be dismantled and put together in many different ways. Twist a few knobs, and the car converts from a retro sedan to an offroadish buggy. There is another turn: the toy is supposed to turn on kids to cars.

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Nissan Owners Plant Leaf Forests While They Drive

In Japan, drivers of Nissan’s all-electric Leaf plant trees while they drive. Nissan started a Zero Emission Fund. Carbon credits are paid into this fund by converting the CO2 emissions prevented by individual Leaf owners in Japan.

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This Swede (Second From Right) Allegedly Bought Saab

Even after its death, Saab is still good for some excitement. Today, the Wall Street Journal breathlessly reported that an “electric-vehicle consortium buys Saab assets.” When you click on the link in Google, you get your assets handed to you via a rude 404: Page not found. The same is happening with many sites that reported a sale of Saab’s assets to a company called National Electric Vehicle Sweden (NEVS), which is as Swedish as chopsticks.

What is behind those missing links? Who is the nice man who goes thumbs up next to China Communist Party Polit Bureau member Li Keqiang? And why has he allegedly just bought Saab?

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Gentlemen, Charge Your Batteries

When we wrote about Mitsubishi’s electric attack on the hill at Pike’s Peak, Toyota did not want to confirm rumors that WRC rally driver Fumio Nutahara would join the race on Toyota’s behalf in a TMG EV P001, the same that set a new electric lap record at the Nürburgring Nordschleife. They were right. The rumor was off by a digit.

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Japan's May Sellers: Hybrids And Midgetmobiles

Hybrids and minivehicles continue to top Japan’s list of best-selling cars in May. With 20,789 units sold, Toyota’s Prius is leading the list now for the 12th month in a row. Hot on its heels is Toyota’s Aqua, better known in the U.S. as Prius C. Only supply constraints at Toyota can keep the compact and affordable hybrid from taking the top spot.

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UAW Hopes For Breakthrough At Nissan, Again

According to Automotive News [sub] and other media reports, the UAW is trying again to unionize Nissan’s Canton, Miss,, plant. A rally was held over the weekend. It is hard to believe that the UAW is serious, given the fact that it had tried two times, and failed two times.

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Why Foreigners Create Chinese Brands, Explained Using Nissan And Venucia

Dongfeng-Nissan President Kimiyasu Nakamura watches Yao Bin, Huang Kai Fong, and Ye Lei

Yesterday, Nissan’s affable China president Kimiyasu Nakamura brought a Chinese delegation home to Yokohama, to explain to a largely skeptical Japanese press why Nissan had started a new brand in China with joint venture partner Dongfeng. The brand goes by the name of Venucia. Nissan is not the only one doing that. Nearly every foreign joint venture partner in China either has established a Chinese brand in China, or is intensively thinking about it.

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Japanese Car Market To Slow Down

The Japanese car market that has been on a multi-month winning streak could be slowing down quite soon. The reason: The record run on new cars also ran down the government’s subsidy budget in record time. The Japanese government currently is paying a bounty to everybody who buys an environmentally friendly (read: most of them) new car. Thought to last through September, the subsidy-kitty now is expected to be empty by the end of July, The Nikkei [sub] reports.

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With De Nysschen, Nissan's Infiniti Has Its Hands In Audi's Secret Sauce

Managers of premium auto brands keep asking themselves (and sometime me): “What is the secret of Audi’s success?” 30 years ago, Audi had an image worse than Opel. Last April, Audi outsold Bavarian rival BMW for the first time on a global basis. These days, any large automaker that has a luxury division seeks to emulate Audi’s success. Now, Nissan’s Infiniti could be one step closer to getting its hands in Audi’s elusive secret sauce. They hired one of Audi’s key men.

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Losses At Home Make Mazda Trim Workforce Abroad

After four years in the reds, Mazda is trimming its workforce. Mazda will cut a quarter of its sales management staff in Europe and the U.S., in the current fiscal, The Nikkei [sub] heard while checking up on a press release outlining organizational and personnel changes at the Hiroshima carmaker.

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Japan In May 2012: Back From The Dead

Domestic sales of new cars, trucks and buses in Japan rose 66.4% from a year earlier in May, data provided by Japanese industry groups show.

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Review: 11th Gen Corolla, JDM Spec, And A Discussion With Its Chief Engineer

Two weeks ago, I covered the arrival of the 11th generation Corolla in Japan. In Japan, the sedan is called Corolla Axio, the station wagon variant is called the Corolla Fielder. My report caused consternation amongst some readers who do not expect the arrival of the new Corolla before 2014. Instead of simply accepting that TTAC is ahead of its times, some readers ordered me to do better research. Your wish being my command (this time,) I went back to the scene of the alleged research crime to sit down with the car’s creator, Toyota Chief Engineer Hiroya Fujita. I asked him to explain to the Best and Brightest the birds and the bees of the new Corolla.

I also drove the car around the block a few times.

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Reverse The Charge: Car Powers House, Japan Style

In the days and weeks after March 11 2011, when a giant fist wiped out large swaths of Japan’s northeastern coast, and sent the power grid into a near-coma from which the Japanese patient has yet to recover, electric and hybrid vehicles were pressed into a new mission as emergency power supplies. People in the stricken areas used the batteries of their Toyota Estima hybrid minivan, or the much bigger battery of the Nissan Leaf, as a power source for cell phones and laptops when the regular power was out. Ever since, Japanese became infatuated with the idea of rigging a car to a house – to power the house, if needed. One year later, houses are ready to take charge from a car.

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Honestly Now: Infiniti Really Officially To Start Production In China

A week after Nissan’s Infiniti finally, officially moved into its new digs in Hong Kong’s Citibank Tower, the company finally, officially confirmed that Infiniti cars will be produced in China starting in 2014. If you think you heard that before, you did. Nissan’s worst kept secret had kept the Chinese rumor mill in motion for more than a year.

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Toyota Launches All-Out Assault On Emerging Markets, Meets "Fierce Competition" - Not From Detroit

Emerging market-san: Toyota's Yukitoshi Funo

If you are the executive of a car company, then you better be with both feet in the emerging markets, or seek other employment. Markets in the U.S., Europe and Japan are saturated and off their peaks. At the same time, people in the world’s most populous countries are trading in their mopeds for cars, and this is where you want to be. Sadly, Detroit appears to be underrepresented in these markets.

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NSFW: Stark Naked Pictures Of Toyota 86, Subaru BRZ, Scion FRS, Hachi-Roku

It is a little bit like showing breasts at a plastic surgeon congress: At the annual meeting of the JSAE, the Japanese version of the Society of Automotive Engineers, Subaru totally disrobed its BRZ and shows it to a strictly professional audience.

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Mazda And Fiat Agree On Tie-up

And now for the Italian section of our collection of tasteful tie-up art. Mazda and Fiat not quite tied the knot, but they became engaged. Mazda and Fiat signed “a non-binding Memorandum of Understanding (MoU) for the development and manufacturing of a new roadster for the Mazda and Alfa Romeo marques based on Mazda’s next-generation MX-5 rear-wheel-drive architecture,” Mazda says in a statement.

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You Are Looking At Infiniti's New HQ

Infiniti formally opened its new world headquarters in Hong Kong today. This marks “the first time the city has been selected for the headquarters of a car manufacturer,” as Hong Kong’s South China Morning Post notes. A staff of approximately 100 will trade Nissan’s swank building in Yokohama for even swanker digs in the Citibank Tower in Hong Kong’s high-rent Central district. Heretofore under Nissan’s wings, Infiniti makes its own nest in a dedicated headquarters for the first time in the brand’s history. Its mission: Triple Infiniti sales by 2016.

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Some Japanese Are Taking That Kei Car Thing A Bit Too Far

An obviously Axis-inspired driver was seen today in Kamakura, Japan, complete with aloha shirt and toy poodle . A British crime writer who stood next to me swore up and down that this is the real thing and an original Messerschmitt Kabinenroller. What do you think?

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  • Jeff Overall I prefer the 59 GM cars to the 58s because of less chrome but I have a new appreciation of the 58 Cadillac Eldorados after reading this series. I use to not like the 58 Eldorados but I now don't mind them. Overall I prefer the 55-57s GMs over most of the 58-60s GMs. For the most part I like the 61 GMs. Chryslers I like the 57 and 58s. Fords I liked the 55 thru 57s but the 58s and 59s not as much with the exception of Mercury which I for the most part like all those. As the 60s progressed the tail fins started to go away and the amount of chrome was reduced. More understated.
  • Theflyersfan Nissan could have the best auto lineup of any carmaker (they don't), but until they improve one major issue, the best cars out there won't matter. That is the dealership experience. Year after year in multiple customer service surveys from groups like JD Power and CR, Nissan frequency scrapes the bottom. Personally, I really like the never seen new Z, but after having several truly awful Nissan dealer experiences, my shadow will never darken a Nissan showroom. I'm painting with broad strokes here, but maybe it is so ingrained in their culture to try to take advantage of people who might not be savvy enough in the buying experience that they by default treat everyone like idiots and saps. All of this has to be frustrating to Nissan HQ as they are improving their lineup but their dealers drag them down.
  • SPPPP I am actually a pretty big Alfa fan ... and that is why I hate this car.
  • SCE to AUX They're spending billions on this venture, so I hope so.Investing during a lull in the EV market seems like a smart move - "buy low, sell high" and all that.Key for Honda will be achieving high efficiency in its EVs, something not everybody can do.
  • ChristianWimmer It might be overpriced for most, but probably not for the affluent city-dwellers who these are targeted at - we have tons of them in Munich where I live so I “get it”. I just think these look so terribly cheap and weird from a design POV.