You Are Looking At Infiniti's New HQ

Bertel Schmitt
by Bertel Schmitt

Infiniti formally opened its new world headquarters in Hong Kong today. This marks “the first time the city has been selected for the headquarters of a car manufacturer,” as Hong Kong’s South China Morning Post notes. A staff of approximately 100 will trade Nissan’s swank building in Yokohama for even swanker digs in the Citibank Tower in Hong Kong’s high-rent Central district. Heretofore under Nissan’s wings, Infiniti makes its own nest in a dedicated headquarters for the first time in the brand’s history. Its mission: Triple Infiniti sales by 2016.

Next door in China, Infiniti hopes to finalize its plans to produce the premium luxury car in China this year, Nissan CEO Carlos Ghosn told The Nikkei [sub] today.

In addition to China, Nissan is also looking into moving Infiniti production to other countries, Ghosn said. Currently, Infiniti cars are mostly made at Nissan’s plants in Tochigi and Fukuoka in Japan.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Xenoxus Xenoxus on May 22, 2012

    Triple by 2016? LOL!

  • GS650G GS650G on May 22, 2012

    They could have gone into Causeway Bay and gotten better digs for less money but hey this is Infiniti and they do things first class.

  • Freddie Freddie on May 22, 2012

    This reminds me of when Lincoln-Mercury "headquarters" moved to Irvine, California. I don't think any work of substance went on there -probably just some marketing types who convinced Ford management that they just had to relocate from Detroit to do their jobs . One would thnk that anyone who could pull off a scam like that would have no trouble selling cars.

    • LordDetroitofLondon LordDetroitofLondon on May 22, 2012

      I think PAG's move down there was more to do with Mr.Nasser'S massive ego than your average marketing type's BS.

  • 22_RE_Speedwagon 22_RE_Speedwagon on May 23, 2012

    It looks just like Nissan's HQ.

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