Mazda Doubles Skyactiv Engine Capacity
Mazda’s Skyactiv engines are hitting on all cylinders. The company will double production capacity at its engine plant in Hiroshima from 400,000 units to 800,000 units per year in October 2012. The capacity increase is “in response to increasing demand” for Skyactiv-equipped cars, the company said in an emailed statement.
In addition, Mazda confirmed reports that it will increase production volume of its CX-5 crossover. Capacity at its Ujina Plant will be expanded from 200,000 units to 240,000 units per year.
Mazda intends to sell 1,700,000 units globally in the fiscal year ending March 2016. Skyactiv models are expected to account for 80 percent of total sales.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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