Mitsubishi Pins Its Hopes On A Mirage

Bertel Schmitt
by Bertel Schmitt

Mitsubishi is still alive and well in Japan, for the rest of the world, it is hoping for a Mirage. Just to make sure, Mitsubishi built one. Produced in Thailand, the Mitsubishi Mirage is a global compact car. Today, it goes on sale in Japan.

The Mirage will be successively rolled out in Europe, Australia and other regions. Over 33,000 orders have already been received for the Mirage in Thailand as of the end of July, the company says.

In Japan, the new Mirage will be offered with a 1.0-liter 3-cylinder MIVEC engine, mated to a to a CVT transmission.

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  • Asdf Asdf on Aug 01, 2012

    This car (especially the profile) would have looked dated even back in 1997 (note to Mitsubishi: That's 15 years ago).

  • Truckducken Truckducken on Aug 01, 2012

    That name has negative brand equity in the US; how about Asia?

  • Daviel Daviel on Aug 02, 2012

    didn't that company make the Japanese Zeros?

    • MrWhopee MrWhopee on Aug 02, 2012

      Indeed they did. Which makes the situation they're in today all the more appalling. What a fall from grace. Back in the 1970s they were revered as much as Toyota, at least in third world countries. You know, I just realized it now. This article's title is very spot on! In a literal sense.

  • Silverkris Silverkris on Aug 03, 2012

    I think Mitsubishi still is fairly strong in Asia. Hong Kong film star Jackie Chan has used and endorsed MMC cars for years - though I'm not sure if he's still doing that. The Pajero/Montero is the vehicle of choice for Third World elites, like the Land Cruiser.