Mitsubishi Pins Its Hopes On A Mirage
August 1st, 2012 2:04 PM
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Mitsubishi is still alive and well in Japan, for the rest of the world, it is hoping for a Mirage. Just to make sure, Mitsubishi built one. Produced in Thailand, the Mitsubishi Mirage is a global compact car. Today, it goes on sale in Japan.
The Mirage will be successively rolled out in Europe, Australia and other regions. Over 33,000 orders have already been received for the Mirage in Thailand as of the end of July, the company says.
In Japan, the new Mirage will be offered with a 1.0-liter 3-cylinder MIVEC engine, mated to a to a CVT transmission.
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This car (especially the profile) would have looked dated even back in 1997 (note to Mitsubishi: That's 15 years ago).
That name has negative brand equity in the US; how about Asia?
didn't that company make the Japanese Zeros?
I think Mitsubishi still is fairly strong in Asia. Hong Kong film star Jackie Chan has used and endorsed MMC cars for years - though I'm not sure if he's still doing that. The Pajero/Montero is the vehicle of choice for Third World elites, like the Land Cruiser.