Japan's May Sellers: Hybrids And Midgetmobiles
Hybrids and minivehicles continue to top Japan’s list of best-selling cars in May. With 20,789 units sold, Toyota’s Prius is leading the list now for the 12th month in a row. Hot on its heels is Toyota’s Aqua, better known in the U.S. as Prius C. Only supply constraints at Toyota can keep the compact and affordable hybrid from taking the top spot.
Rank 4 and 5 are occupied by minivehicles . Honda’s Fit is ranked fifth. Six out of the top ten best-selling cars in Japan are minivehicles.
RankModelBrandUnitsYoYType1PriusToyota20,789220.3%REG2AquaToyota20,091N/AREG3NBOXHonda19,35414.3%KEI4MiraDaihatsu17,47612.4%KEI5FitHonda14,53455.4%REG6TantoDaihatsu13,5710.6%KEI7Wagon RSuzuki12,6743.6%KEI8MoveDaihatsu12,6204.4%KEI9AltoSuzuki10,3341.7%KEI10FreedHonda8,14276.8%REG11VitzToyota7,789-1.0%REG12SerenaNissan7,01221.6%REG13Step WagonHonda5,74584.9%REG14PaletteSuzuki5,5401.1%KEI15MR WagonSuzuki5,44536.2%KEI16DemioMazda5,17583.7%REG17VELLFIREToyota5,118317.1%REG18RookNissan4,99110.1%KEI19NoteNissan4,32248.8%REG20AlphardToyota4,286433.1%REG21SwiftSuzuki4,01084.8%REG22CorollaToyota4,00821.2%REG23MocoNissan3,956-36.4%KEI24PassoToyota3,79149.0%REG25SolioSuzuki3,45629.1%REG26VoxyToyota3,40549.5%REG27LifeHonda3,253-17.8%KEI28WishToyota3,23159.0%REG29CX-5Mazda2,890N/AREG30RactisToyota2,873-23.1%REG31JukeNissan2,68851.0%REG32SientaToyota2,612N/AREG33PyxisToyota2,564225.8%KEI3486Toyota2,432N/AREG35TidusNissan2,42237.1%REG36NoahToyota2,41731.4%REG37CubeNissan2,319-11.2%REG38EstimaToyota2,26748.6%REG39LegacySubaru2,20758.9%REG40CrownToyota2,06341.3%REG41X-TRAILNissan1,90418.9%REG42MarchNissan1,898-42.0%REG43eKMitsubishi1,8930.2%KEI44AZ-WagonMazda1,77733.2%KEI45StellaSubaru1,74875.0%KEIThe table was compiled from data provided by the Japan Automobile Dealers Association and the Japan Mini Vehicles Association. Separately reported imports are not included in this list. Not that they would make it anyway.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Had never heard of the VELLFIRE.
Suzuki is slipping. Suzuki used to rule the roost in the K car segment. Now it's getting beaten by Daihatsu!